As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience. According to Twitter, sixty percent of their 200 million active users log in via a mobile device at a rate of at least once per month. So the company sought to better understand the behavior of the mobile Twitter user over other their web-based counterparts. Working with clickstream data specialist, Compete, Twitter found that these primary mobile Twitter users in the U.S. are more engaged in several key ways: - They are on the platform more often, - They interact more with Tweets, and - They follow more brands Compete and Twitter identified five findings that advertisers need to know to better connect with these mobile consumers on Twitter: This SlideShare is a visual reference to that recent study and blog article: Primary Mobile Users on Twitter. From: http://socialmarketingfella.com/twitter-advertising-to-your-mobile-audience-slideshare/

1. Ad TipsAd Tips
Twitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”
55 keyskeys
to better
TwitterTwitter advertisingadvertising
to mobilemobile
Users.
.

2. Ad TipsAd Tips
Twitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”
As mobile technology grows,
a big OpportunityOpportunity
arises for brands. Mobile ads
on Twitter are part of the user
experience, and create a PowerfulPowerful
method for brands to create ReachReach, build
FrequencyFrequency and drive
EngagementEngagement. Here
are five Twitter advertising
tips for your success.

3. Fewer and fewer Twitter
users access Twitter on desktop.
ThinkThink
MobileMobile
So targettarget ad messages by mobileby mobile
devicedevice to optimize
reach and drive user
engagement.
Ad TipAd Tip
Twitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”

4. Age &Age &
INTERESTINTEREST
On Twitter who you FOLLOWFOLLOW
is also a strong indicator of
what you care about.
Ad TipAd Tip
Consider your campaigns based on audience
AGEAGE and INTERESTINTEREST.
Twitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”

5. Ad TipAd Tip
When creating Twitter campaigns,
think about a day in the life of your target
consumers, and
ScheduleSchedule
your ad
MessagesMessages
Accordingly.
Get yourGet your
timing righttiming right
Twitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”

6. ThinkThink
AmplifyAmplify
Ad TipAd Tip
Mobile users tend to be AmplifiersAmplifiers.
Drive engagement with Tweets that include RichRich MediaMedia,
links and strong call to
ActionAction.
Twitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”

7. Ad TipAd Tip
Create Tweets that align with
what mobile users need: real-time info that helps
them make DecisionsDecisions. Create campaigns
centered around UsefulUseful information
or special offers that users can
act on ImmediatelyImmediately.
OfferOffer
SomethingSomething
Twitter Advertising Simplified | by @SocialMktgFella | From "Twitter Advertising: Primary mobile users on Twitter”