How to use content curation to build an audience placeholder
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VIEW THIS WORKSHOP: http://training.socialmatica.com/how-to-use-content-curation-to-build-an-audience-gate/ LEAVE THIS WORKSHOP KNOWING: What content is your AUDIENCE interested in? How to curate in 10 minutes a day What tools are available to help curate?
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How to use content curation to build an audience placeholder
- 1. SocialMatica’s Social Media Workshop Series HOW TO USE CONTENT CURATION TO BUILD AN AUDIENCE
- 2. Curation To Build An Audience What You’re Going To Learn • How To Build An Audience Using Curation • How To Curate In 10 Minutes (a day) • What Are The Best Tools?
- 3. Introduction • Who is SocialMatica – What We’re About – Why We’re Doing This • Who is Joshua Barnes – Director of Social Strategy • Hash Tag #smtca Questions – This week or future workshop content
- 4. A Couple Assumptions • I assume that you are trying to build an audience because you see some value you can offer a community • You are, or promise to be community-minded • You will not take all my good ideas and use them for the dark-side!
- 5. The Process – Intent Over Technique • I Learned A Long Time Ago…. • People Will Forgive Poor Technique • People Will Not Be As Forgiving Of Intent
- 6. In Building An Audience, Remember • When You Ask For People’s Time – They Literally Equate That To Money • Your Competition is White NOISE!
- 7. The Corollary IS • Good Audience Building Is Valuable! • So The Techniques Required Are Also Valuable & Require Thoughtfulness, Not Speed
- 8. For Contrast… • What Most Of Us Do Is… – Broadcast And Hope – Mistake Activity For Productivity – Mistake Features For Fixtures – Suffer From Me-Too
- 9. 3 Rules You Should Remember Pick ONE Community Invest Your Time In It Build Relationships (Because) • The Network Doesn’t Need You – You Need The Network • Activity Isn’t Productivity • It’s Not About What You Know – It’s About Who Knows You!`
- 10. Some Example Communities • Linkedin – Groups • Linkedin – Q&A (yes, they are different!) • Quora • Youtube • Twitter • Google+ • Custom Built / Topic Specific (Cakewalk Users)
- 11. Tools You Should Know About Monitor Engagement Automation Curation • Google Alerts • TweetDeck • LinksAlpha • Storify.com • BackType • Hootsuite • RSS Graphitti • Scoop.IT Alerts • NetVibes • Twitter Feed • TwitterLists • Twitter Lists • Tweet Deck • LinkedIn Feed • TweetDeck (schedule Feeds tweets) • BoardReader • CoTweet • SocialMention • MentionMap (twitter) • TweetUp
- 12. Proof This Works
- 13. Build A Content Universe • Sources • Touch Points • Influencer Outreach • Though Leadership • Compelling Content • High Impact Results
- 14. First Thing You Want To Do • What That *Might Look Like Scoop.it Build To Dredge Content For Quora is my chosen My Subject community where I will establish & grow my influence/exposure. Your Subject Connected My Blog To Facebook – Twitter Is Connected To Connected Scoop.IT Linkedin; Consistently To Facebook Curate Content From Twitter Lists; Interact With All The Twitter Users In My List; Consistently.
- 15. What SocialMatica Is Doing, For • Sources Instance – Scoop.IT, Storify.com, Twitter Lists • Touch Points – Tweet Deck, Twitter, Posterous Landing Page • Influencer Outreach – Non-MainStream Media Bloggers Talking About GOP • Thought Leadership – Does Social Media Actually Impact Elections? • Compelling Content – Showing How Our Data Makes A Connection Between The Elections & Social Media • High Impact Result – Quotes From Influencers For Our Press Releases
- 16. An Example • The GOP Election • What Do We Need – Relevant Content – Compelling Content • Campaign Objectives – Motivate Influencers To Interact – Influencer Quotes For Press Releases
- 18. Tweet Deck Has Feeds For • Facebook • Twitter • Twitter Lists • LinkedIn • Foursquare • Myspace • GoogleBuzz
- 20. Influencer Reach Out • SocialMatica’s Tool VerticalPoint ID’s Influencers • But – You Can Too – Manually • Rate Their Performance Based On Last Weeks Workshop
- 23. Influencer Outreach Using Curation! The Content Becomes A Reason to Connect With People!
- 24. The Social Media Work Flow Visual
- 26. Call The Handles • In Twitter You SHOULD Mention The Influencer • Call Attention To Your Story • Create A Spin To Attract The Attention Of Their Followers
- 27. Audience Building Tips For Starters • Facts & Statistics – Leverage eMarketer • TwitterFeeds – Mashable, Technorati • Twitter Lists • LinkedIn Q&A • Quora
- 28. Re-Cap • S.T.I.T.C.H • Spend Time In Your Tools • Believe In What Your Doing • Be Community Minded – It’s All About Who Knows You
- 29. Appendix - Links • http://www.google.com/alerts • http://www.backtype.com/ • http://www.twitter.com/ • http://www.boardreader.com/ • http://socialmention.com/ • http://mentionmapp.com/ • http://tweetup.org/blog/ • http://tweetdeck.com • http://hootsuite.com • http://NetVibes.com • http://linksalpha.com • http://www.rssgraffiti.com/ • http://cotweet.com/ • http://storify.com • http://Scoop.IT • http://LinkedIn.com
- 30. Questions? www.socialmatica.com training@socialmatica.com If you’d like a free account to AgencySnap, just send us a note to the email above and we’ll reply with login details.