Social Networking and Community Building

Social Networking and Community Building Kevin Palmer, Social Media Director Millennium Integrated Marketing [email_address] 877-873-7445 Become a Facebook Fan: Millennium Advertising Join Us on Twitter: Millennium_

Goal of the Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of a Community Inexpensive Product Research (Lego) Customer Support (Microsoft, Zappos) Thought Leadership (Hitachi) Sales Support (Amazon) Create Customers Into Advocates (Lego) Organize People Internally or Externally

[object Object],[object Object],[object Object],[object Object],Understanding What You Should Look For

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where Do They Participate?

[object Object],[object Object],[object Object],[object Object],[object Object],Don’t Assume You Know Where the Community Is

[object Object],[object Object],[object Object],[object Object],[object Object],Evaluate the Communities

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Participating in an Existing Community- The Rules

Do You Need to Create Your Own Community? ,[object Object],[object Object],[object Object]

Rules When Creating Your Own Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Communities You Can Create ,[object Object],[object Object],[object Object],[object Object],[object Object]

Loosely Formed Discussions Benefits: Next to zero moderation needed Very small amount of technology and no cost except time Drawback: Need to have or build a large personal network Takes time to build awareness of discussion Example/Tips: “ Chats” on Twitter using hash tags. #prchat is a solid example

Within Your Own Blog Benefits: Fairly inexpensive option You host it, not impacted by policies of other companies Drawback: Need strong blogging software and developer The blog needs to be less about the company and more about the subject Examples/Tips: Open up to guest bloggers almost exclusively Highlight comments of others Profile system and allow people to share their content

Groups on Existing Sites Benefits: Free except for time Strong platform and technology is already available Drawbacks: All the content and information is controlled by a third party Less control over the look, features, feel, and administration Examples/Tips: Facebook, LinkedIn, Yahoo, Google Groups

Message Board Benefits: Most software is free Can tie into blog People are used to format Drawbacks: Not as feature rich as other technologies Requires some technology know how Examples/Tips: Buddy Press can tie into WordPress Install

Your own social network Benefits: Robust community with multiple features More engaging, gives people a reason to come back Drawbacks: Much more of a technical and time investment Can be slow to grow Examples/Tips: Ning.com offers a “free” solution, great example communities

Thank You Kevin Palmer, Social Media Director Millennium Integrated Marketing [email_address] 877-873-7445 Become a Facebook Fan: Millennium Advertising Join Us on Twitter: Millennium_

Social Networking and Community Building

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