1. Social Media Exposed
What It Is and What It’s Not
Presented By:
www.SocialMediaDelivered.com
Tuesday May 18, 2010
Speaker: Eve Mayer Orsburn
CEO of Social Media Delivered

2. Agenda
‐ What is Social Media?
‐ What does Social Media Include?
‐ Why use Facebook?
‐ Why use Twitter?
‐ Why use LinkedIn?
‐ Social Media Principles
‐ The Social Media EquationTM

3. What is Social Media?
An ONLINE COMMUNITY shared with people who like and
do similar things that you like and do
A place to have a CONVERSATION with colleagues, fellow
consumers, and customers
A place where people GIVE and GET information about
things that interest them
Social Media is simply people COMMUNICATING through
new technologies

4. What does Social Media Include?
FACEBOOK: the largest social media network
FOURSQUARE: social media application that shares a
user’s ‘location‐base’
TWITTER: A micro‐blog network
LINKEDIN: #1 Professional network site
Other network sites include: Flickr, MeetUp, Reddit,
and StumbleUpon

5. Why use Facebook?
Out of 400 million users, 70% are based outside the U.S.
+60 million status updates are posted each day
Site is available in over 70 language translations
Average user becomes a ‘fan’ of 4 pages each month
More than 3 billion photos are uploaded each month

6. INSERT ADOLPHUS FANPG/WALL

7. Why use Twitter?
105 million users
Average user age = 31
Gender use = 53% Female ; 47% Male
Majority has annual HH Income between $30k ‐ $60k
Platform for Marketing, PR and Customer Relations

8. Twitter Profile Example
Insert 21CD screen shot

9. Why use LinkedIn?
There are +65 million registered users.
A new member joins approximately every second.
Approximately 11 million users are from Europe.
Executives from all Fortune 500 companies are LinkedIn users
80% of HR recruiters will use LinkedIn to make a hiring decision

10. LinkedIn Profile Example

11. Social Media Principles
‐ Start with a GOAL in mind
‐ You DO NOT have to be everywhere all the time!
‐ Establish employee usage GUIDELINES
‐ LISTEN CAREFULLY then monitor continuously
‐ Be PREPARED to act quickly when required
‐ Each social media vehicle (e.g. Twitter) requires
at least 32 hours/month
‐ Consider out‐tasking for a rapid, professional
EFFECTIVE start

12. The Social Media Equation™
Time Spent should be a 80:20 ratio:
80% giving to your audience
20% asking for what you need
The ideal Social Media conversation equation is:
INFORMING 20%
+ ENTERTAINING 20%
+ INTERACTING 40%
+ CONVERTING TO BUSINESS 20%
= BUSINESS SUCCESS

13. Learn More…
Go to www.SocialMediaDelivered.com
for a complimentary E‐Book:
SOCIAL NETWORKING AND ITS GOVERNANCE IN THE WORKPLACE
Got Questions? Want a copy of this presentation?
Contact Gary Murphy:
Gary@GaryKnowsCo.com
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Social Media is all we do.