Dachis Group CEO Jeff Dachis presented at the Social Media Influence conference on social business design and how social will transform companies both internally and externally.

1. Dachis Group
Social Media Influence 6/22/10 London

2. Puppy.
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3. Dachis Group | Social Media Influence 2010
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4. Dachis Group | Social Media Influence 2010
Social Business
Huge Opportunities, Enormous Challenges
• Inescapable trends in society, the workplace and
technology
• Inherent tension between the past and future
• Shift is happening across all facets of business. This
is not about media or marketing
• Fundamental change required in systems, process
and culture
• Every single company will undergo some form of
transformation to accommodate
• Companies that donʼt embrace change and adapt are
at a severe competitive disadvantage
• New distributed, collaborative, and agile
organizations will be able to surpass current
barriers to growth in order to create new value
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5. Dachis Group | Social Media Influence 2010
While the shape of the business world has changed...
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6. Dachis Group | Social Media Influence 2010
Most Business Technology Systems, Business
Process, and Business Cultures have not yet
adapted...
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6

7. Dachis Group | Social Media Influence 2010
Weʼre moving beyond the industrial economyʼs limits.
We live in a networked economy. We need a network
centric organizational model to realize its potential.
dachisgroup.com
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8. Dachis Group | Social Media Influence 2010
Social Business
All of the web is becoming social
All business is done on the web
All business will be Social Business
Beyond influence and media, the real
opportunities lie in creating a more
connected, collaborative, dynamic
and connected business.
Social Business
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9. Dachis Group | Social Media Influence 2010
All of the web is becoming social
The media communications landscape has shifted
Connect, Share, Participate and Engage Social Graph
Data
Connections
User Profiles
Photos
Video
Blogging
Location
Status
Individuals
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10. Dachis Group | Social Media Influence 2010
All business is increasingly done on the web-
The business landscape is shifting too
Connect, Collaborate, Engage and Transact Business Graph
Ecommerce
Collaboration
Data Data
Marketplaces
Advertising
EDI
Suppliers Employees Customers Transactions
ERP
Knowledge Mgmt.
Human Resources
Travel
Shipping
Logistics
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11. Dachis Group | Social Media Influence 2010
All business is Social Business
Social Graph + Business Graph
Individuals Individuals Individuals
Connect, Connect,
Share, Collaborate,
Participate Engage and
and Engage Transact
Suppliers Employees Customers
SSC E2.0 SCRM SMM
Social Business Graph
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12. Dachis Group | Social Media Influence 2010
Modes of Social Business
Adoption Operationalize Strategic
Enable Aggregate Synthesize
Interrupt Integrate Analyze
Connect
Listen
Engage Strategic
Participate
Influence
Collaborate
+
Operationalize Operationalize
+ +
Adoption Adoption Adoption
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13. Dachis Group | Social Media Influence 2010
The Social Business
Where are opportunities? Strategy and Execution
SMM SCRM E 2.0 SSC
Social Media
Social CRM Enterprise 2.0 Social Supply Chain
Marketing
• Twitter Campaign • Community Mgmt
• Affinity Communities • Listening • Collaboration
• On-boarding
• Facebook Fan-page • Customer Support • Micro-blogging
• Compliance
• Blogger Outreach • Communities • Knowledge Mgmt
• Collaborative SCEM
• Social Coupon • Network CSR • BPM
• SC Social Networking
• Ratings and Reviews • Expert Discovery
• Marketplaces
Corporate Leadership,
Customers Partners &
Management and
Suppliers
Workforce
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14. Dachis Group | Social Media Influence 2010
Social Business
All of the web is becoming social
All business is done on the web
All business will be Social Business
Beyond influence and media, the real
opportunities lie in creating a more
connected, collaborative, dynamic
and connected business.
Social Business
® 2010 Dachis Group. All Rights Reserved 14

15. Thanks.
@jeffdachis
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16. Dachis Group
Social Media Influence
Dachis Group
515 Congress Avenue, Suite 2420
Austin, Texas 78701
512-275-7825
Jeff@dachisgroup.com