LinkedIn is a business-oriented social networking site used for professional networking. It has over 35 million registered users spanning 170 industries. LinkedIn allows users to build their professional network, stay connected with contacts, and find job opportunities. Some key aspects of LinkedIn include controlling connections, having a public profile to showcase experience and expertise, joining groups to expand one's network, and using applications to share content and collaborate with connections. The document provides guidance on fully utilizing LinkedIn's various features to develop one's professional brand and network.

1. Are You
Presented By: Urvi Mehta
www.linkedin.com/in/urvimehta

2. What is LinkedIn?
Business oriented social networking site
founded in Dec 2002 and launched in May
2003 mainly used for professional networking
As of Feb 2009, it has more than 35 millions
registered users, spanning 170 industries
Serious about Business

3. Why LinkedIn
Build Your professional network
Stay in touch with your connections
Find job opportunities
Grow relationships
Build authority
Detect leads and opportunities

4. How is LinkedIn different
Connections are Controlled
Easy to Use
Few Applications
No Multi-media

5. Getting Started
Upload a Good Photo
Complete Your Entire Profile, Including
Previous Jobs
Use Keywords Liberally in Your Profile
Link to Websites using Keywords

6. Your Profile
Have a clear headline
Update your status
Share as many relevant positions
and experience on your public profile
Get recommended
Add relevant links
Have your name in your profile
URL for Google

7. LinkedIn Contacts

8. Network Statistics

9. Invite Contacts
Invite Anyone You Meet in a Business Setting
Use Custom Text in Your Intro, Unless You Know the
Person Well

10. Adding Connections

11. Finding Connections
LinkedIn Search
Name
Company
Location
Keyword
Browse Connections
Invite Contacts from Email

12. Connections Profile
What they are up to
Monitor and respond if relevant
Learn from their current and past functions,
projects and expertise
Who recommended them? On what type of
projects?
Check their network

13. Connections Profile

14. LinkedIn Search
People
Jobs
Answers
Inbox
Groups

15. Advanced Search

16. Searching Contacts
Search Relevant Contacts by conducting
detailed searches
Save Searches
Email results to you weekly
Check connections and groups you have in
common; check their profile for expertise
and recommendations
Use INmail (payed) or get introduced (free)

17. LinkedIn Recommendations
Liberally Provide
and Request
Recommendations
Use Custom Invite
Text
Provide some
guidance to
reviewer on
possible
themes/keywords

18. LinkedIn Groups
Join Groups and Participate
Meet People Through
Group Discussions,
Members List
Great way to build your
network
Create your Own Group
Check Your connections
groups and subscribe to
those

19. Types of Groups on LinkedIn
Types of Groups
Alumni Associations
Community Organizations
Industries
Professional Certifications
Software Programs
Geography

20. Group Discussions
Check what your contacts post and
interact/react/discuss/suggest
Jump in and Share you experience

21. What are LinkedIn Answers?
Started in Jan 2007
Users can ask and answer questions in their
network
Social Community Aspect of LinkedIn
Many categories

22. Example of LinkedIn Answers

23. Why Use LinkedIn Answers?
Establish and maintain your personal brand
by being a subject matter expert
Add value to the LI community
Share free advice regarding questions with a
diverse professional network
Meet other professionals with the same
interests and experiences
Discover potential networking contacts

24. Answer First
Answering questions before asking
questions permit you to get to know common
practices and protocol
Search for and review answers in categories
you wish to learn more about
Determine how often you will search for
questions in a category that you can provide
valuable answers to.

25. LinkedIn Q/A’s Info…
You can select up to 200 of your 1st degree
connections to email it to
Free Members can ask 10 questions per
month
Premium members can ask 25
Each question is open to answers for 7 days

26. LinkedIn Messages
Send Message to 10 people at a time
Don’t be spammy

27. Events

28. LinkedIn Applications
My Travel
Slideshare Presentations
Box.net Files
Company Buzz
Google Presentation
Huddle Workspace
Wordpress

29. My Travel by TripIt
See where your network is traveling to and
when you will be in the same city as your
colleagues.
Allows you to easily meet up at the next
industry event or re-connect with old friends.
Display your current location, upcoming trips
and travel stats within your network.

30. Slideshare Presentations
Share your presentations with your colleagues and
connections LinkedIn.
View the presentations of all your connections, find
experts for certain industries and topics, and share
important presentations with your own connections
and the rest of the LinkedIn network.
You can reinforce your professional reputation by
embedding SlideShare presentations in your
LinkedIn profile to feature your portfolio and work.

31. Box.net
Share your important data on LinkedIn.
Collaborate, share, and exchange your
important documents with your specific
connections on LinkedIn.
In addition to providing free storage and
collaboration features, you can also feature
key documents directly on your profile.
Perfect to showcase your latest work, past
deals, or portfolio.

32. Company Buzz
What are your customers saying about your
company?
Every second thousands of people are
sending out messages about companies and
industries on blogs, twitter, and across the
internet.
Company Buzz taps into this information for
you, to find the relevant trends and
comments about your company.

33. Google Presentations
Google presentations are a professional way to
introduce yourself and your work.
Add a presentation to your LinkedIn profile to
showcase a recent talk or presentation, display a
visual portfolio of your professional accomplishments,
or introduce yourself to recruiters and professional
contacts viewing your profile.
Upload a Powerpoint file or use Google’s free online
application to create your presentation, then post it to
your profile for others to view.

34. Huddle Workspaces
Collaborate with any of your connections privately
and securely.
Instantly create a project and invite specific
connections to join in and collaborate.
Brainstorm, exchange ideas with discussion forums,
and monitor your progress with RSS feeds.
Allows you to directly co-edit your documents and
spreadsheets and keeps track of the changes made
as a team.

35. Blog: Wordpress Application
Connect your WordPress blog with LinkedIn
Stay connected with your Linkedin network
by syncing your WordPress blog posts with
your LinkedIn profile.
Once added you can select to filter your
posts with a special LinkedIn tag in addition
to displaying your personal WordPress icon.

36. LinkedIn Outlook Toolbar

37. LinkedIn Brower Toolbar

38. Final Thoughts
Stay in the know
Get involved in Groups
Create opportunities
Start Connecting
Build authority
Keep your Profile Current
Be found—Optimize your profile through Keywords
Change your Public Profile to Your Name

39. Let’s Connect
To Stay connected with me:
My Blog – www.UrviMehta.com
Facebook – http://profile.to/urvimehta
Twitter – http://twitter.com/urvimehta
LinkedIn -- www.linkedin.com/in/urvimehta