BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan Wassel

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The document summarizes Sharpie's social media strategy and the goals of their blog. It discusses how Sharpie aims to engage and grow their community through inspiring content from passionate Sharpie users. The blog focuses on celebrating these "Sharpie fanatics" in order to drive creative use and increase sales. Metrics and measurement of the blog's impact are also covered.

Business Technologie Actualités & Politique

How Big Companies Use Social Media January 22, 2009 | Chicago Susan Wassel Sharpie Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy

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The Budget Blog theme: $ 20 Masthead: $1,000 eLance dude: $ 895 SHARPIE BLOG: PRICELESS

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