In her BlogWell New York presentation, ComEd's Senior eChannel Program Manager – Social Media, Diana Sharpe, explains how they used social media to turn one of the hottest summers ever into the "Coolest Summer Ever" in 2012.
She shares the goals and challenges of the campaign, as well as the logistics of their social media contests.
Watch the video of this presentation here: https://vimeo.com/66766128
BlogWell New York Social Media Case Study: ComEd, presented by Diana Sharpe
1. SocialMedia.org
Video Case Studies
Diana Sharpe
The Hottest Coolest Summer Ever
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 17, 2013
socialmedia.org/blogwell
26. Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 17, 2013
socialmedia.org/blogwell