BlogWell San Francisco Case Study: Intel, presented by Becky Brown

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In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.

Business Divertissement et humour

®

How Big Brands Use Social Media

Intel
Becky Brown
Listening, Learning, and Changing

San Francisco | June 20, 2011

SocialMedia@Intel

Becky Brown
Director, Social Media

Multi-Year STRATEGY

Pioneer Operationalize Scale

Moving from the
RATIONAL
to the
EMOTIONAL

Centralized Approach

Maturity Models
Tools & Infrastructure
Training, Governance, Guideline
Influencers
Strategies
Insights & analytics

Manage RISK

• Educate employees
• Be prepared
• Mitigate: protect, detect,
respond
• Administration hub &
access rights
• Align tightly with PR and
crisis mgmt

SIMPLIFY
Rules of Engagement

Disclose l Protect l Use Common Sense

®

How Big Brands Use Social Media

Learn more about upcoming
and past BlogWells:
http://socialmedia.org/blogwell
or
live@socialmedia.org
San Francisco | June 20, 2011

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BlogWell San Francisco Case Study: Intel, presented by Becky Brown

1. ® How Big Brands Use Social Media Intel Becky Brown Listening, Learning, and Changing San Francisco | June 20, 2011

2. SocialMedia@Intel Becky Brown Director, Social Media

3. Multi-Year STRATEGY Pioneer Operationalize Scale

4. The Role of the BRAND …..Everything

5. Social Media DNA …..Everywhere

6. Moving from the RATIONAL to the EMOTIONAL

7. Museum of ME is Emotional

8. Social Media Roadmap 1. Become Your Own Publisher 2. Centralize 3. Mature listening 4. Harness and formalize brand ambassadors 5. Manage risk carefully

9. CONTENT Syndication Network 8

10. From News To STORIES

11. Centralized Approach Maturity Models Tools & Infrastructure Training, Governance, Guideline Influencers Strategies Insights & analytics

12. Start With ONE and Go Deep

13. Mature Listening GLOBALLY

14. Real-Time RESPONSE

15. Using DATA To understand VALUE

16. Brand AMBASSADORS

17. Start With EMPLOYEES

18. Manage RISK • Educate employees • Be prepared • Mitigate: protect, detect, respond • Administration hub & access rights • Align tightly with PR and crisis mgmt

19. SIMPLIFY Rules of Engagement Disclose l Protect l Use Common Sense

20.

21.

22. ® How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://socialmedia.org/blogwell or live@socialmedia.org San Francisco | June 20, 2011