In his presentation, Salesforce.com's Executive Strategist, Adam Brown, teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies. He shares 10 important things to think about when it comes to outsourcing your social media efforts.

1. How to decide between
outsourcing and internal
ADAM BROWN
SALESFORCE.COM
DECEMBER 9–11, 2013
ORLANDO
SOCIALMEDIA.ORG/SUMMIT

2. How to Decide Between
Outsourcing & Internal
Adam Brown
Executive Strategist
adam.brown@salesforce.com
@adamcb
in/adamcb

3. 20
10

4. 1
What’s your philosophy
on engagement?

5. 2
Writing social media
content vs. publishing
content? Which does
your agency do?

6. 3
Do your social media
management tools
allow agency/internal
collaboration and
content queuing?

7. 4
Is your agency
authentic to your
brand?

8. 5
Budget vs Headcount –
which do you have
more of?

9. 6
How important is
measurement and ROI?
Do your agency folks
measure success in the
same way as you?

10. 7
What does your
approval queue look
like for content? How
fast can you engage
within the constraints
of your process?

11. 8
How involved is your
agency in other nonsocial activities? Can
you leverage their
other work with other
teams?

12. 9
Is yours a control-freak
brand?

13. 10
If your agency went
away, would you be
totally screwed?

14. 1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Engagement
Writing vs. Publishing
Publishing tools allow for
collaboration
Brand authenticity
Budget vs. Headcount
Measurement & ROI
Approval queues
Agency’s other responsibilities
Control freak brand
Contingency plans

15. Adam Brown
Executive Strategist
adam.brown@salesforce.com
@adamcb
in/adamcb

17. Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
DECEMBER 9–11, 2013
ORLANDO
SOCIALMEDIA.ORG/SUMMIT