In his BlogWell Los Angeles presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Watch the video from this presentation here: https://vimeo.com/57437151
BlogWell Los Angeles Social Media Ethics Briefing, presented by Andy Sernovitz
1. SocialMedia.org
Video Case Studies
SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
This presentation is from
socialmedia.org/blogwell
BlogWell Andy Sernovitz
Los Angeles
December 5, 2012 Social Media Ethics Briefing:
socialmedia.org/blogwell Staying Out of Trouble
6. Three Guides for Safe Social Media
Outreach
1. Require disclosure and truthfulness in social media
outreach.
2. Monitor the conversation and correct
misstatements.
3. Create social media policies and training programs.
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7. Stay Safe
Never pay
Real disclosure
Don’t lie to your mom
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8. 10 Magic Words
I work for _________, and this is
my personal opinion.
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9. Who are you?
Were you paid?
Is it an honest opinion based
on a real experience?
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11. Disclosure Best Practices Toolkit
• Disclosure of Identity
Checklists for
• Personal and Unofficial
every situation Participation
• Truthfulness
Customize for • Outreach and Advocacy Campaigns
• Agency/Contractor Disclosure
your team • Vendor Questionnaire
• Policies and Training
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18. If you have to ask,
the answer is no
It’s easier to be honest
Pass it on
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19. SocialMedia.org
This video is from
Case Studies Learn more about past and
BlogWell
San Francisco
June 20, 2011
upcoming BlogWells
This presentation is from
socialmedia.org/blogwell
BlogWell socialmedia.org/blogwell
Los Angeles
December 5, 2012
socialmedia.org/blogwell