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How to earn adoption from the 
C-suite and the front lines 
KELLY RIGOTTI 
MICROSOFT 
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
1. Are you using the right language to describe your initiative?
2. How persistent are you?
3. What can you offer your stakeholders?
4. What’s their role in your initiative?
5. Can others make your case for you?
Learn more about past and 
upcoming events 
SOCIALMEDIA.ORG/EVENTS 
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014

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