Social at JCPenney: Conversation-led marketing, presented by Sean Ryan

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In his Brands-Only Summit presentation, JCPenney's Sean Ryan explains how they've leveraged social conversation to tell their brand story in the wake of change. He shares examples from their recent social media campaigns including the 2014 Olympics and the Super Bowl.

Médias sociaux

Social at JCPenney:
Conversation-led marketing
SEAN RYAN
JCPENNEY
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014

Social
@
Conversation-Led Marketing
Sean Ryan
Director, Social Mobile

Conversation Led: Lululemon “Razz”
Social @
strategic overview JCPenney | 9

Conversation Led: Kmart “Sass”
Social @
strategic overview JCPenney | 10

Conversation Led: Kmart “Sass”
Social @
strategic overview JCPenney | 11

Conversation Led: “Real Time”
Social @
strategic overview JCPenney | 12

Conversation Led: #GoLigety
Social @
Round-Up
strategic overview JCPenney | 13

Conversation Led: #GoLigety
Social @
strategic overview JCPenney | 14

Conversation Led: #GoLigety
Social @
strategic overview JCPenney | 15

Conversation Led: #GoLigety
Social @
strategic overview JCPenney | 16

Conversation Led: #GoLigety
Social @
strategic overview JCPenney | 17

Conversation Led: #GoLigety
Social @
strategic overview JCPenney | 18

Conversation Led: #GoLigety
Social @
strategic overview JCPenney | 19

Conversation Led: #GoLigety
AdWeek’s
“Ad
of
the
Week”
and
aired
on
NBC
Social @
strategic overview JCPenney | 20

Conversation Led: #TweetingWithMittens
Social @
strategic overview JCPenney | 21

Conversation Led: #TweetingWithMittens
Social @
strategic overview JCPenney | 22

Conversation Led: #TweetingWithMittens
Social @
strategic overview JCPenney | 23

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 24

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 25

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 26

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 27

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 28

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 29

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 30

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 31

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 32

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 33

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 34

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 35

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 36

What’s Working: #TweetingWithMittens
Social @
strategic overview JCPenney | 37

Social @
#ThankYou
@SeanWRyan
Sean@jcp.com

Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014

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