In her Brands-Only Summit presentation, REI’s Lulu Gephart shares their lessons learned from managing user-generated content on social media. She talks specifically about their #REI1440Project from two years ago and how it's still providing content for them today.

1. Moment to monument
LULU GEPHART
REI
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014

2. MOMENT TO MONUMENT
SOCIALMEDIA.ORG SUMMIT 2014
LULU GEPHART

3. At 02:54 AM Neil P. was Exploring in Paint Mines Interpretive Park
AGENDA
 Nice to meet you
 Where we’ve been
 UGC: Reasons to believe
 Going farther
 Your Questions
2

4. ABOUT REI
[WE’RE A CO-OP!]
REI Project Manager

5. THE REI SOCIAL/EARNED TEAM
@kelly_ann_walsh
@jruckle
@lux2
@paolojr
@courtneycoe
@schoenner
@lancetrueb

6. WHERE WE’VE BEEN
CONFIDENTIAL | FOR INTERNAL USE ONLY 5

7. #REI1440PROJECT
WWW.REI1440PROJECT.COM

8. UGC: REASONS TO
BELIEVE
7

9. AUTHENTIC BRAND EXPRESSION

10. CREATING ADVOCATES

11. SCALING CONTENT
CONFIDENTIAL | FOR INTERNAL USE ONLY 10

12. MOMENT TO MONUMENT
CONFIDENTIAL | FOR INTERNAL USE ONLY 11

13. NEXT…

14. CONSOLIDATE PROGRAM
At 3:33 PM Sam M. was Paddling in Mustang Island State Park

15. EXTEND
INTEGRATION
CONFIDENTIAL | FOR INTERNAL USE ONLY 14

16. THE END
@lux2

17. Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014