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BlogWell Austin Social Media Case Study: Toyota, presented by Kimberley Gardiner
- 2. BlogWell Austin – How Toyota Leveraged Social Media to Build Brand Advocacy Kimberley Gardiner, National Digital Marketing & Social Media Manager
- 11. Asked fans to submit their own videos to the new song for 2 months, launched the new re-mixed video in Nov
- 22. The Toyota Facebook page doubled “Likes” in the first 2 months of campaign (over 50k likes)
- 26. 6 of the top stories submitted as text were made into 60 sec animated shorts
- 30. Overall conversation topics are now more tied to product launches and updates rather than negativityHighest volume mention levels since recall