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Word of Mouth Marketing Research: People read online reviews before buying

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GasPedal's Word of Mouth Marketing Research slide of the week: People read online reviews before buying. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Supergenius! http://blog.gaspedal.com

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People read online reviews before buying ,[object Object],[object Object],[object Object],Sources: 1: Forrester 2: Deloitte & Touche, 2007 3: BIGresearch, 2007

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