As featured in Billboard magazine.

1. 6 Ways to
Leverage
the World’s
Largest Social
Network:
Facebook

2. Use Visuals that Provide
Utility or Value
“Pictures or graphics of any type are important because visuals
capture more attention. You can be creative with your visuals.
It can be anything from the photo that you take backstage that
evening to the picture that you snapped in front of the page and
built an interesting .GIF or meme around. These are seen and
shared by more people than plain text updates.”

3. Share the Audio
and Video Content
“Facebook doesn’t really have a music solution like a MySpace
where you can upload audio and share it. But audio clips from
third party apps such as SoundCloud can still travel far. It’s one
thing for people to see you, it’s another thing for people to hear
you. The same thing goes for video content.”

4. Leverage Your
Community
“Find who your advocates are -- the people who are really
interacting with your content -- and make them part of your
future. Look at it as a relationship: Let’s build something bigger
together! We’ve moved to this culture where anyone can help
move the needle. If you can identify 150 people, that’s great. It
can even be 10 people. If they’ve already interacted with you,
nine times out of 10, they’ll be happy to help you.”

5. Ask More Than Tell
“Ask people what they honestly think about the things you are
creating. Usually, on Facebook, people will be honest with you.
Use this community as an incubation lab for what you will do next.
The great thing about Facebook is that there are communities
gathered around particular interests who are happy to provide
feedback. Listen more than speak.”

6. Go Analog
“Whenever you can, always try to cross over to the physical realm
to drive real world results. It’s high value if you can create content
that can shift into the physical domain. Example: If you are coming
to our show, usethis code to meet the artist. It requires people to
take action. This is valuable because it’s also track-able. And you
can also win a fan for life this way. Don’t silo yourself into building
content just for Facebook. Use Facebook as a springboard to drive
business results in the real world.

7. Make “Share-able”
Content
“Share-able content is personal, funny or somehow makes people
feel good about themselves. People don’t share unless they feel
it’s of personal value. People also share things that make them
laugh and feel good inside. They also share because they want
to feel like they’re part of something that is larger. Causes are
good for this. It gives people a way to feel that they’ve made a
difference by sharing.”

8. As featured in Billboard magazine
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