In this presentation, Ogilvy's Thomas Crampton and John Stauffer discuss how to use the iPad for business.

1. Audio Options: Listen to the presentation using your computer speakers or dial in on the phone using the numbers provided in the confirmation e-mail.

2. Social Media Belts Social Media Black Belt Social Media White Belt Social Media Red Belt Understand Lead Participate

3. iPad for Business A White Belt Training Social Media White Belt Understand

4. Speakers John Stauffer | @John Stauffer Regional Director, Hong Kong Ogilvy 360°Digital Influence ThomasCrampton.com | @ThomasCrampton Asia-Pacific Director Ogilvy 360°Digital Influence

5. Twitter Hashtag #iPad4biz

6. QUESTION PANE What city are you joining us from?

7. The iPad landscape

8. More than 17 million iPad/iPad2 units sold worldwide Source: apple.com, mactech.com, http://itnsltwn.deviantart.com/

9. One-sixth of Apple units are sold in the Asia-Pacific Source: insidemobileapps.com, http://itnsltwn.deviantart.com/

10. In U.S., 500,000 iPad2’s sold on the first day, 70% to new users Source: ipadforums.net, Reuters

11. On May 6th, iPad2 went on sale in China, home to Apple’s highest-grossing stores… Source: International Business Times

12. …a brawl ensued Source: International Business Times

13. Market Growth of Tablets 242.3 Million sold in 2015 Sydney 19.7 Million sold in 2010 Source: isuppli.com, itp.net

14. 87% of iPad owners use it every day 39% 35% Source: btrax

15. iPad Statistics 90 15 59 iPad already available in 59 countries 15MM units sold in 2010 90% tablet market share Source: quickpwn.com, yudu.com, tabletmonsters.com, maclife.com, phandroid.com

16. 50 50% of Fortune 100 using iPad commercially iPad in the Enterprise 80 80% of Fortune 500 deploying or piloting iPad Source: zdnet.com, dashboardinsight.com

17. 10 bn App Economy Available Apps Thousand Downloads (Billion) Quarters after launch Source: “Top Mobile Internet Trends”, February 2011 – Murphy & Meeker, mylookout.com

18. Nearly half of mobile traffic occurs on iPad Source: Forrester, February 2011

19. Mobile share of web use on the rise Visits to Business Insider From Mobile Devices (Share Of Mobile Visits Per Device) iPhone Android iPad Mobile Share of Total Visits iPod Blackberry Source: Business Insider, May 2011

21. Enjoys interactive ads

22. Looks more at ads with video

23. Appreciates innovative advertising methods

24. More likely to make a purchase after viewing an adSource: The Nielsen Company

25. Brand websites that break on the iPad Source: btrax

26. QUICK POLL Do you own an iPad?

27. Who is using the iPad?

28. Businesses incorporate the iPad in various ways Entertainment Utility Information Incorporate games, videos, and other entertaining features based around products Call customers to act in a way that is in line with business objectives Offer additional knowledge about products or related services

30. Check flight status

31. Booking a flight

32. Manage your booking

33. Get flight schedules

34. Access City Guides to over 70 destinations worldwide Utility Source: itunes.apple.com

36. Drink Builder: Create and share your perfect Starbucks ® beverages

37. Food Menu with nutritional info and ingredients

38. Coffee Menu

39. Job Finder

40. myStarbucks: Save all of your favorites for quick recall and sharing.Utility Source: itunes.apple.com

41. Gilt on the Go Gilt on the Go allows users to shop top fashion and luxury labels at prices up to 70% off retail from anywhere in the world. 7% of the company’s weekend sales come from the Gilt on the Go app via various mobile devices. Utility Source: itunes.apple.com, fashionista.com

43. Listen to Radio Disney.

44. Interact with Disney characters.

45. Create personalized greetings from characters.

46. Watch new, favorite and original videos.

47. Get the latest Disney news and updates about movies, TV shows, events and more

48. Movie showtimes, locations and ticketsEntertainment Source: itunes.apple.com

49. Burberry Retail Theatre During their 2011 spring/summer show, 25 Burberry boutiques around the globe streamed the runway show live for customers on social media. iPadswith a special Burberry app were distributed among the public, allowing the public to order and buy the items on show straight away. Entertainment Source: Ogilvy

51. Behind the scenes tours

52. Slideshows

53. Easy-to-share recipes.Entertainment Source: itunes.apple.com

54. Mercedes-Benz Advantage Mercedes-Benz Advantage is an app made for the automaker's sales force. The app provides quick access to the latest deals and a quicker turnaround time for customer credit application processes. The program streamlines the closing of the deal by eliminating the potentially deal-killing walk away. Information Flickr user iFun.de Source: autoblog.com

56. Video tours

57. An interactive map of recommended shops, restaurants and local attractionsInformation Source: itunes.apple.com

59. Details of 15 class-exclusive features

60. Informative videos

61. View all of Fiesta's exterior colors

62. Dealer locator current dealer inventory

63. Price quote requestInformation Source: itunes.apple.com

64. Strategic Approach to Content Creation for the Tablet Measure Measure Strategy Measure Create Publish

65. Strategic Approach to Content Creation for the Tablet Measure Measure Strategy Measure Create Publish Discover What are our goals? Who will we reach? What are our resources? Plan Where will people interact with content? Define content types. Develop strategy. Refine messaging in content. Modify channels of distribution.

66. Strategic Approach to Content Creation for the Tablet Measure Measure Strategy Measure Create Publish Discover Story What are our goals? Who will we reach? What are our resources? Define message and tone. What problem are you trying to solve? Plan Content Where will people interact with content? Define content types. Develop strategy. Owned content. Event triggered. Consumer generated.

67. Strategic Approach to Content Creation for the Tablet Measure Measure Strategy Measure Create Publish Discover Story Curate What are our goals? Who will we reach? What are our resources? Define message and tone. What problem are you trying to solve? Determine sources. Aggregate content. Apply keywords. Plan Content Distribute Where will people interact with content? Define content types. Develop strategy. Owned content. Event triggered. Consumer generated. Content seeding with online destinations: social channels, etc.

68. Strategic Approach to Content Creation for the Tablet Measure Measure Strategy Measure Create Publish Discover Story Evaluate Curate What are our goals? Who will we reach? What are our resources? Define message and tone. What problem are you trying to solve? Content performance meet goals? Which channels are best? Which most valuable? Determine sources. Aggregate content. Apply keywords. Plan Content Distribute Optimize Where will people interact with content? Define content types. Develop strategy. Owned content. Event triggered. Consumer generated. Content seeding with online destinations: social channels, etc. Refine messaging in content. Modify channels of distribution.

69. Resources:

70. Additional Resources Getting started: http://www.apple.com/ipad/business/ Staying smart: https://discussions.apple.com/community/ipad?categoryID=267 http://www.asiadigitalmap.com/ http://www.zipadblog.com/ http://www.tipb.com/ Slideshare presentations: http://www.slideshare.net/emakina/ipadvertising?from=ss_embed http://www.slideshare.net/yudu/the-apple-ipad-trends-and-statistics

71. ? Any Questions?

73. 2010: Best Impact in Regional Activity Using Social Media (Bronze)

76. 2010: Best Specialized Marketing (Shanghai)

77. 2010: Best submission for 30th anniversary competition (Hong Kong)CONTACT: John Stauffer Regional Strategy Director | 360° Digital Influence Ogilvy Hong Kong p +852 9661 0998 ejohn.stauffer t @johnstauffer Thomas Crampton Asia-Pacific Director | 360° Digital Influence Ogilvy Hong Kong p +852 6397 1662, e thomas.crampton@ogilvy.com t @thomascrampton