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Pharmacy Social Media Crash Course: How to Create a Social Media Plan for Your Independent Pharmacy

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Pharmacy Development Services

Why Before How: Creating a Social Media Strategy for Your Community Pharmacy You're about to dive into the exciting world of social media, and before we roll up our sleeves, we will take a look at the sea change that's causing customers across the country to engage with businesses via social media, and WHY social media is more important for a local business than ever before. From this point, we can start to craft your pharmacy's social media strategy to align beautifully with your marketing needs. The on-demand webinar, tutorials, templates, etc. for this presentation can be found at: http://www.pharmacyowners.com/training/social-media-crash-course/social-media-strategy-for-community-pharmacy/

BusinessTechnology
1 of 79
www.PharmacyOwners.com
Mat Silverstein Chief Research and Development Officer•Pharmacy Development Services •Twitter: @matsilverstein
www.ncpamarketing.com
Industry Message Board
www.MyDoseAlert.com
Samantha Timmermannanager, Marketing and Social Media• Pharmacy Development Services •Twitter: @sjtimmermann
Direct Mail Campaigns
Social Media Strategies
Pharmacy Customer Survey Campaigns
www.pharmacyowners.com/shop-local
Integrating Social Media
Continuous Customer Engagement.
Before we start, a little…
Wednesdays @ 3pm ET
• Replay Links• Homework• Tutorials
Questions, Comments, Feedback www.linkedin.com
SocialMedia Strategy: The What before the How
Ref:Did You Know? http://vimeo.com/11551721
was for College Students
Ref:Did You Know? http://vimeo.com/11551721
Ref:Did You Know? http://vimeo.com/11551721
Ref:Did You Know? http://vimeo.com/11551721
Ref:Did You Know? http://vimeo.com/11551721
Over 60 Million Facebook Status Updates Happen Daily. Ref:Did You Know? http://vimeo.com/11551721
Online and Offline.
Marketing.
Ref:Did You Know? http://vimeo.com/11551721
Eight Step Plan to Kick-Starting Your Pharmacy’s Social Media Plan
Who “Owns” Social Media?
Determine Your Goals and Objectives.
Example Goals & Objectives Do you want to….. Increase referrals to your pharmacy? Extend the pharmacy experience? Inform your current customers about upcoming events in the pharmacy? Become the health resource in the community?
Research, Research, Research.
Developing a list of preferred social media sites
Things To Research Pharmacy Name Competitors Target Keywords Diabetic Supplies + Breese, IL BHRT + West Palm Beach, FL
Create a Digital Rolodex of Contacts and Content.
www.PharmacyOwners.com/Blog
www.PharmacyTechonology.blogspot.com
Other Similar Businesses
What Does Your Pharmacy Story Look Like?
Diabetes Education Class
Re-Design Your Delivery Vehicle?
Have a Company Milestone?
Send a Monthly Newsletter?
Start a Free Vitamin Program?
Develop an Online Marketing Persona.
Conversational.
Pharmacy Activist.
Local Enthusiasts.
Who is Your Target Market?
Who is Your Target Market? Geriatric Patients? Growing Families? Diabetic Patients?
Measurement and Success Metrics.
If you can TRACK it, you can MEASURE it, if you can measure it, you can MANAGE it, and if you can manage it, you can IMPROVE it.
Improve Brand Presence Across the Social Channels.
Increase positive sentiment about your brand.
Develop Relationships for Future Partnership Opportunities.
Execution.
Pharmacy Social Media Crash Course Replays, Homework, Tutorials, Networking www.pharmacyowners.com/social-media

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