Social Share Summit October 26, 2011 Rochester Plaza Hotel Rochester,NY

1. SOCIAL SHARE SUMMIT ROCHESTER
Speaker Biographies
Craig Agranoff
Craig Agranoff is a CBS News Television Tech Correspondent. He is also the Tech Correspondent on 103.1 The Buzz Morning
show. He is an entrepreneur, and national Social Engagement consultant as well as a noted specialist in online reputation
management and monitoring. He is the co-founder of Gripd.com. He is affiliated with the University of Miami as a Venture
Coach within The Launch Pad program. He has worked with many Internet startups and founded the tech blog
sCommerce.com and Rev2.org.
He was also a Tech/Social Media Correspondent in the New Times, InternetEvolution.com, VentureBeat.com and The Palm
Beach Post. Currently he is a columnist for Miami Living Magazine. Agranoff has been featured in the Miami Herald, New
Times, The Palm Beach Post, AOL Digital Cities, Slice, CenterNetworks, Thrillist, Daily Telegraph, and The Sun-Sentinel. Also
has appeared on Gary Vaynerchuck’s Wine Library TV, Fox News, NBC News, Weekend Sunrise, and CBS News. His first
book Do It Yourself Online Reputation Management was recently published and is available on Amazon. His second
book Checked-In: How To Use Gowalla, Foursquare and Other Geo-Location Applications For Fun and Profit was just
released as well and is available for purchase on Amazon. Agranoff is currently working on his third book entitled “Unreal
Potential” which discusses how to use augmented reality apps for business. It should be published later this year.
Holly A. Barrett
Holly serves as director of Public Relations and Social Marketing for Brand |Cool Marketing, working with clients such the
New York State Energy Research and Development Authority to build new communities of practice within clean technology,
residential construction, and consumer markets. During her 20+ years in communications, Holly has managed integrated
marketing programs for a variety of Fortune 500 and entrepreneurial companies, including Motorola, Xerox, Eastman
Kodak, Harris RF, Mobil Chemical, Nextel, ViewSonic, IXOS Software, and Welch Allyn. Along the way she has worked for
big-brand agencies like Text 100 and Young & Rubicam—driving both U.S. and international programs for a wide range of
technology products and services—and has owned her own marketing business. One of Holly’s career highlights was
helping Mobil Chemical work with government agencies and lobbyists in Washington, D.C. to establish the Council for Solid
Waste Management. Started in response to McDonald’s concerns of using foam containers for food packaging, these
efforts resulted in the long-term development of nationwide plastics recycling centers, along with community relations
programs to promote participation at the municipal and K-12 levels. In her spare time, Holly provides communications
consultancy as a member of the Board of Directors of Volunteers of America of Western New York, is a Cub Scout leader,
and a member of PRSA. She resides in Fairport with her husband and three sons. She has a bachelor’s degree audio
engineering from Michigan State University.
Melissa Dobson
Melissa is a solopreneur based in the Finger Lakes region of New York, specializing in community management for small
businesses in the wine industry. She began her business without knowing a single person in the wine business but
immersed herself in reading about the industry and its influencers. Formerly a self-proclaimed technophobe, Melissa dove
into testing out new media platforms including Twitter, Facebook and blogs. She found that these tools helped her to
engage and build relationships with the dynamic personalities within the wine industry community. In 2009, Melissa started
at the ground level with a newcomer to the wine ecommerce space, Vin65. Together, Melissa and Vin65 developed an
active online community and elevated Vin65 and its president, Andrew Kamphuis, to among the most recognized thought
leaders in the wine technology sector.
Prior to founding her own business, Melissa worked at Deutsch, Inc. in Manhattan on the PR team whose clients included
Samuel Adams Beer, 7UP PLUS and Snapple. While in New York City, she discovered her love of following trends and
personalities in the wine and culinary industries. Melissa is active in the new media community and founded the Finger
Lakes chapter of the Academy of Wine Communications. She has conducted interactive workshops to help small business
owners understand and engage their customer communities via social media platforms including Twitter, Facebook, tumblr,
YouTube, Flickr and other developing social technologies. She lives in Finger Lakes wine country with her husband, their
Tibetan Spaniel and a recently rescued geriatric cat.

2. Glen D. Gilmore
Glen D. Gilmore is the principal of Gilmore Business Network, a social media consulting firm. An attorney by profession, he
is also the senior social media advisor to Memphis-based Howell Marketing and to Harrisburg-based Deeter Gallaher Group,
public relations and marketing firms with clients ranging from Fortune 500 to small businesses and non-profits. The
Memphis Daily News has written that “Gilmore is well-versed in all things Web-related.” Gilmore has spoken on a broad
range of social media topics, from the use of geo-location for marketing to the implications of augmented reality. He serves
as a social media consultant to the New Jersey Hall of Fame.
Danny Hanssel
Danny Hanssel has spent his marketing career in the IT, telecom and media industries producing strong financial results
through marketing strategy and social media. Danny has worked as a senior level strategic planning expert at Fortune 500,
startups and small-midsize businesses. He recently launched DanHanssel.com, a social media/marketing strategy agency.
At Verizon Airfone, Dan’s marketing team grew sales from $37 Million to $226 Million in under 5 years. Recently, as
Marketing Director at Time Warner Cable, he led the $370 Million Buffalo Division to become the company’s most
successful operation in 2009; receiving five international Mark Awards for Marketing Excellence and ROI, including three
awards for Best B2B Campaigns. He was lead presenter on a startup team that raised a $100 Million VC investment from
Blackstone. Danny is a LinkedIn master trainer that has presented over 100 LinkedIn seminars since 2004.
Christina “CK” Kerley
Christina Kerley is one of the world’s most respected authorities on mobile marketing. This high-energy, highly-engaging
marketer known to her fans simply as “CK” guides companies through the opportunities and complexities of today’s fast-
paced, forever-in-flux business landscape. Her specialties across core strategy, social media and mobile marketing result in
programs that move the needle by creating real business impact, and bolstering the customer relationships critical to ROI.
An insightful, impassioned voice in B2B, CK’s views and personality have made her a popular speaker, blogger, adjunct
professor and industry advocate for marketing innovation in the fascinating world of B2B. Based in New York City, CK works
with companies in the U.S. and abroad. Find out more: www.CKB2B.com
Lara Kulpa
Lara Kulpa is Community Manager of ProBlogger.com, a paid membership community connected to Darren Rowse’s
popular ProBlogger.net. She is also assistant editor at TwiTip.com, a blog focused on Twitter tips, and consults with clients
about building and growing their businesses both online and off. She’s worked with corporations like Kraft Foods, Inc. on
community managment projects for large brands such as Gevalia and Country Time Lemonade. Twitter: @larakulpa
http://www.larakulpa.com
Carl Langsenkamp
Carl Langsenkamp is the vice president of Global Public Relations for Xerox Corporation. He was named to the position in
2008. Langsenkamp is responsible for the company’s global public relations strategy and initiatives including corporate,
financial, diversity, sustainability, and product promotion, as well as crisis communications, executive communications and
analyst relations. Prior to this role, Langsenkamp served in various product and operating company PR roles within Xerox.
Activities covered included building programs to support multiple regional locations throughout North America and media
management of the company’s worldwide sponsorship for the Olympic Games. He joined Xerox in 1995 as public relations
manager for the company’s sales and service organizations.
Prior to joining Xerox, Langsenkamp worked in radio and television news as both a reporter and producer. He also served as
a communications manager for the New York State Senate and has worked for a high-tech public relations agency. He
received a bachelor’s degree in journalism from the Ohio State University. Langsenkamp is the winner of multiple National
Silver Anvil Public relations award for PR programs.

3. Jane Mazur
Jane Mazur, Vice President Global/North America Public Relations, Bausch + Lomb Vision Care, is an accomplished public
relations executive with nearly 22 years experience in media relations, consumer and healthcare marketing,
entertainment/celebrity management, events and integrated promotions. Since joining Bausch + Lomb, Mazur successfully
led the global rollout of Biotrue, one of the fastest growing lenscare solutions in category history, established the
company’s social media presence amongst consumers and eye care professionals and created a media program spotlighting
eye doctors in local communities.
Prior to Bausch + Lomb, she was EVP, Director of Media Relations with Ogilvy Public Relations Worldwide. There she
was responsible for creating and executing media strategy for myriad of consumer marketing, corporate and healthcare
clients including: Ford, Unilever, Johnson & Johnson, Quaker/Tropicana, Yum, Bayer, National Heart, Lung, and Blood
Institute, LG Electronics, Pfizer and Intel. Prior to joining Ogilvy, Jane was an SVP with Edelman Public Relations. She helped
drive awareness for brands such as Dove, KFC, UPS,Starbucks, Hershey’s, Microsoft, Wrigley’s and Acuvue. She has led
award-winning national and international media initiatives for the Ford Motor Company’s turnaround story, the Heart Truth
Red Dress Fashion Show, the KFC Transfat Elimination announcement, the grand opening of Seattle’s Experience Music
Project, Starbuck’s 30th Anniversary and the launch of Microsoft’s Xbox. All of these efforts earned billions of impressions
solidifying her media relationships with such outlets as CBS’s 60 Minutes, Good Morning America, USA Today, Fox &
Friends, The New York Times, Newsweek, The Today Show, Entertainment Weekly, Parade Magazine and CNBC. Prior to
Edelman, Jane spent over six years with The Walt Disney Company in Burbank, CA. She served as the marketing manager of
ABC/ESPN Network Licensing. Additionally, she managed media relations for Walt Disney Records working on such titles
as Beauty and theBeast, the Mickey Mouse Club and The Lion King.
In addition to her work with Disney, Jane started her career as a publicist with the Nashville-based firm Gangwisch &
Associates, responsible for promoting some of the largest names in country music including The Oak Ridge Boys, Hank
Williams, Jr., Wayne Newton and The Osmonds.
Eric Majchrzak
Eric Majchrzak is the Director of Marketing of Freed Maxick & Battaglia, CPAs, a “Top 100” largest CPA firm in the U.S. He is
a nationally renowned professional services marketer and a Board member of the national Association for Accounting
Marketing (AAM). In 2010, he was named by Accounting Today Magazine as one of the “100 Most Influential People” in the
accounting profession, acknowledging his progressive marketing techniques using social media. Eric drives revenue for his
Firm by leveraging integrated and inbound marketing strategies that include social media, mobile and search engine
marketing. He was also named one of Buffalo, NY’s “10 People to Watch in 2010″ by the reporters and editors of Buffalo
Business First. He has 20 years of experience in marketing, media and sales. He and/or his Firm have been published and
profiled in several trade, business publications, and blogs, including: Mashable, MarketingSherpa, Chief Marketer Magazine,
Success Magazine, AICPA Insider, Accounting Today, Rochester Business Journal and the Buffalo Business First. In May 2011,
Freed Maxick won the ‘Marketer of the Year Award,’ given by the American Marketing Association –Rochester Chapter
(RAMA). In 2006, he was honored nationally as the “Rookie Accounting Marketer of the Year” by AAM.
In 2010, his Firm received national recognition for launching outdoor interactive digital Twitter and Facebook billboards in
the Buffalo and Rochester, NY markets. Eric joined Freed Maxick in 2003. He is a 1991 graduate of Buffalo State College.
Twitter: @FreedMaxickCPAs / Linkedin.com/in/ericmajchrzak
Brian Nizinsky
Brian Nizinsky is online marketing manager for Eastman Kodak Co.’s Graphic Communications Group. Over the past ten
years, he has held various roles in the ever-evolving online advertising industry. In his current role he is responsible for
Kodak’s B2B Social Media presence which includes blogging, Twitter, YouTube and LinkedIn.

4. Lon Safko
Lon Safko is a remarkably creative person. He is the creator of the “First Computer To Save A Human Life” as coined by
Steve Jobs, Apple, Inc.. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in the
Smithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged,
developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft’s Bob
Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups! Lon is the founder of 14
successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-
Electronic-Retailing “V-E-Tailing” for business, promotions, and education, for which Lon holds three patents.
Lon has been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year,
Arizona Innovation Network’s Innovator of the Year, The Arizona Software Association’s Entrepreneur of the Year, twice
nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America’s,
Edward Bernays, Mark of Excellence Award, and nominated as a Fellow of the nation‘s Computer History Museum. Lon has
also been featured in Entrepreneur Magazine, PC Novice, Inc. Magazine, and Popular Science Magazines just to name a few.
Lon was recently selected by the Smithsonian institution to represent “The American Inventor” at their annual conference.
Lon is an author of remarkable breadth, writing seven innovative best selling books, which have shown corporations how to
train managers to think creatively, detailed the secrets of launching a successful on-line business, offered advice to new
homeowners on reducing building costs, and related amazing stories about the serendipity of life. His latest book with John
Wiley & Sons “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, such as
Facebook, Twitter, and YouTube for business. This book is transforming corporate, government, and non-profit marketing
strategies and how they use these new media to reach their desired audiences with powerful messages and efficiency and
is now in it’s second edition, which hit #1 on Amazon in both Business & Marketing categories. Lon is also a professional
blogger for FastCompany, appointed the first Amassador for SCORE, and on the USATday CEO Advisory Board.
Lon is a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity,
and how to be a successful entrepreneur / intrapreneur in this global digital age. Said one executive of First American Title
Insurance, “This is the best presentation I’ve been to in 25 years.” Teledyne said Lon‘s presentations are “Informative and
entertaining, packed with useful information.” And the U.S. Postal Service called Lon “Inspiring and Motivational.” Lon also
privately coaches Fortune 1,000 companies on harnessing Innovative Thinking and social media strategies to create higher
productivity and profits. Lon’s presentations are personalized to help corporate, government, and non-profit executives
improve their operations and performance by capturing the innovative potential now wasted or overlooked. As Lon says,
“When you see your world in a different perspective, you see new ways to do everything!” Lon Safko sees the world in a
new way every day.
Mark W. Schaefer
Mark W. Schaefer is a globally-recognized blogger, educator, business consultant and author of The Tao of Twitter. Mark
has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as
Executive Director of Knoxville-based Schaefer Marketing Solutions. He is an adjunct marketing professor at Rutgers
University’s MBA program and has advanced degrees in international marketing and organizational development. Mark
holds seven patents and is author of the blog {grow}, one of the Ad Age “Power 100″ marketing blogs of the world at
www.businessesGROW.com.
Bruce Skeaff
Bruce Skeaff is a communicator of 20 years’ experience in the Ontario Public Service. Before that, he was a news reporter
for 13 years. He has worked for a variety of Ontario newspapers including The Toronto Star. While in British Columbia, he
was a member of the BC Legislative Press Gallery for the Victoria Times-Colonist, and has freelanced in the UK and Europe
for The Canadian Press. In the Ontario Public Service, Mr. Skeaff has been the spokesman for Ontario’s Information and
Privacy Commissioner and has worked in the ministries of Health and Long-Term Care, Education, Training Colleges and
Universities, Municipal Affairs and Housing, Citizenship, and most recently the Ministry of Labour where he has been for
most of the last 10 years. He currently holds the position of Social Media Planner.
Mr. Skeaff holds a degree in political studies and philosophy from Trent University. He comes by his professional interests
honestly. In his family background are a Premier, one of the Fathers of Confederation, a Supreme Court Justice, a Mayor of
Toronto and one of Toronto’s most well-known newspapermen of the last century. In his private time, Mr. Skeaff is an avid
private pilot and horseback rider.

5. Amanda Nelson
Amanda Nelson is a Community Content Manager at Radian6, a Salesforce company. She has been in advertising for over
eight years for full service and interactive advertising agencies in New York and Connecticut. Amanda has worked on a
number of brands including JetBlue, Atlantic Records and Twinings Tea. She has awards from the Advertising Club of
Connecticut, New England Direct Marketing Association, the Publicity Club of New England and the American Banker
Association. Her focus is social media and her current role involves building, growing and managing the expansive Radian6
social media community, as well as curating and creating content for the brand. She is also a blogger and avid writer.
Jeremy Wright
Jeremy Wright is a longtime serial entrepenur who has been involved with the business, programming, and IT aspects of the
technology industry for nearly a decade. He was the CEO, President and Co-Founder of b5media, Inc, a prominent blog
network. He then spent time as a VP at Thornley Fallis/76design and as Digital Janitor (aka CEO) at BNOTIONS.ca, a
technology development shop based in Toronto. He is currently VP of Digital Strategy & Insight at OSL Marketing, Canada’s
largest private marketing and promotions agency. Jeremy is the author of Blog Marketing, a business book on blogging as
well as a father to his two wonderful boys, Evan and Alex.