Listed here are 5 small business success stories and their case studies leveraging the use of social technology.

1. 5 Small Business
Social Tech Success Stories

2. Case Study 1) Pink Cake Box
Pink Cake Box- A small business that uses the power of search and online marketing.
a) A specialty cake shop in northern New Jersey gained success with its web site, a
blog, public relations, and social media.
b) They use their blog to promote cakes and offer customers a constant stream of
new cake, contests, & videos.
c) For visual marketing of their products Pink Cake Box uses Flickr.
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3. d) The Blog content of Pink Cake Box displays photos of cakes and most recent blog
posts are displayed by thumbnail of the cake, cupcake, or cookie highlighted in the
post.
e) They integrated the Wordpress platform throughout their website to drive traffic
directly to their blog.
f) Their blog acts as an extremely successful marketing tool.
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4. a) Co-owners Matt Buchan and Alex Garcia created a whole new business model in
the hair and beauty industry with social media.
b) They have their online presence on Facebook , Twitter and Yelp.
c) User can schedule appointment online and share their appointment with friends on
Twitter or Facebook.
d) After introducing Social Media, traffic to their website has increased three fold.
e) Emerson Salon stays involved with the local community as social media is a great
place for community engagement.
Case Study 2) Emerson Salon
One of the best hair salon on Capitol Hill, Seattle
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5. Almost 75% of business are sourced from Facebook, Twitter and their Blog.
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6. a) Feather Your Nest is a specialty shop that features vintage home and garden
decor, gifts, candles and lotion bars, set in the tourist destination of Eureka
Springs, Arkansas.
b) Their shop was a online success as very few businesses in Eureka Springs sell
products online.
c) Owner Gina Drennon has maintained good contacts with bloggers and magazine
editors that have featured their products and store.
d) Through Social Media contacts they receive almost half of the national press.
A vintage inspired home decor store & site.
Case Study 3) Feather Your Nest
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7. They have a presence online on Facebook, Twitter, Etsy and their blog.
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8. Case Study 4) Liberty Bay Books
An independent bookstore located in Poulsbo, Washington specializes in Scandinavian
and nautical books.
Owner Suzanne Droppert engages in conversation, exchange of ideas
and stays connected with online social conversations.
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9. a) Suzanne Droppert stays up-to-date on books, travel, food and local events via her
store’s Facebook and Twitter pages.
b) She also keeps the community up-to-date on book signings and in-store events on
the company blog and YouTube channel.
c) Droppert shares views, ideas and conversation with her customers and the authors
who visit her store.
d) These social media efforts led to growth in sales and genuine connections with her
customers.
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10. Creme Brulee Man Curtis Kimball, is famous for Creme Brulee Cart in San Francisco.
Case Study 5) The Creme Brulee Man
The Creme Brulee Cart has over 224 user reviews on Yelp.
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11. a) He runs his business using twitter and has more than 12,000 followers.
Twitter is the only way to find the cart’s location for the day.
b) Through Twitter, he tells people what flavor of creme brulee he is serving in a
given day.
c) He engages with his followers by asking for suggestions of what type of custard to
serve or where he should park his cart.
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12. http://mashable.com/2010/06/02/small-business-social-media-success-stories/
http://searchengineland.com/a-small-business-marketing-success-story-pink-cake-box-13567
http://techcrunch.com/2010/07/17/how-social-media-drives-new-business-six-case-studies/
References:
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