Whole Foods Social Media Case Study

1. Whole Foods
Social Media Case Study

2. Whole Foods executes a
brilliant Social Media Strategy.

3. BLOG: to interact with users &
share inside stories.

4. Engage
Inform
Participate
Listen
Behind the scene stories
Social Tech Strategy – ROI

5. Shares fresh organic tweets - news, updates, special events, sales,
customer feedback and more.
Social Tech Strategy –

6. Shares natural and organic foods news, recipes, photos, videos, fun information,
business happenings.
• Special recipes
• Tips on healthy food choices
• Events & promotions
• Career opportunities
• Customer feedback
Social Tech Strategy –

7. Social Tech Strategy –

8. Real employees on YouTube.
Supplier stories.
Recipes.
Social Tech Strategy –

9. Mobile
Strategy
- Recipe in your pocket
- Store locator near you
- Nutrition info in your pocket
- Special diets

10. Twitter accounts for individual
stores. Over 250 Twitter
accounts

11. FB fanpages for individual stores.
Over 250 FB pages

12. Social Tech Strategy – ROI
Brand awareness
Increased traffic/sales
Repeat customers
Innovation via customer feedback

13. Teaching Technology
to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by
international technology speaker Scott Klososky, we’re a team
relentlessly focused on capturing and translating ways organizations can
use technology to win markets, adapt cultures, and remain ahead of the
curve for years to come. From public and private workshop tracks to full-
scale organizational technology assessments and digital outreach
blueprint strategies, we’ve got enterprise technology growth covered.
Take a closer look at:
www.fpov.com
(405) 359-3910
info@fpov.com
vision you can use