Selected for the presentation of inspirational stories from destinations, the story of the Kailali Chamber of Commerce and Industry in Far West Nepal, making microfunding the means to start destination marketing. the story can also be found at http://socialtours.blogspot.com Link to the Destination Far West Nepal facebook page @ http://www.facebook.com/farwestnepal

1. Microfunding for Tourism Destination Development Inspiration fromKailali Chamber ofCommerce and Industry Nepal

2. FAR WEST NEPAL Ravaged by the Maoist Movement Remote Deprived of Attention Unexplored!

3. 2008 Started a microfunding program, raising funds from all its members

4. The Scheme MISSION ONE PAISA Start – 25p from the sale of one notebook In few months gave 10,000 Rs.

5. Viral Effect MISSION ONE PAISA Hotels – 50 Rs. / Booking Doctors – 50p / prescription Hospital Workers – Rs. 10 / month Transport companies Rice Mills Flour Mills Public private donations

6. Tourism Fund MISSION ONE PAISA 1,000,000 Rs. + Corporate tax + Consumer Fairs = 4,000,000 Rs

7. Destination Marketing MISSION ONE PAISA Posters – 26 Different Post cards Coffee table books – 3 Exhibitions in Kathmandu Rallying NRNs abroad Students using Regional Post cards to make the districts known Posters on outbound busses

10. MISSION ONE PAISA

11. Another Campaign AIRPORT IMPROVEMENT Rickshaw Pullers Individual donors Public Small shop owners From Rs. 5 to Rs. 55,000 = 6,100,000 Rs.

12. AIRPORT IMPROVEMENT Second longest runaway in Nepal Applying for International status

13. AWARDED Best Chamber In Nepal!

14. What Next? Developing Tour Operators Developing Tourism Products Working on Marketing & Branding Creating a Destination Management System Bringing all Chambers together into a Tourism Task Force

15. What can you do? Applaud this effort by the people of Kailali Spread the news – blogs, tweets, facebook, articles If possible, visit Far West Nepal!

16. www.facebook.com/farwestnepal