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Social Media Overview

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This document provides an overview of social media and strategies for businesses to utilize social media. It introduces social media and its benefits for businesses, including increasing customer base, generating leads, and driving sales. It then outlines a 7 step strategy for an effective social media presence, including having passion and goals, listening, producing content, setting up outposts on platforms like Facebook and Twitter, distributing content, and monitoring results. Key recommendations include focusing on quality content, engaging with customers, and regularly reviewing social media goals and strategies.

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Welcome to the Monroe Chamber Web Smart Series Session: Social Media Overview
Introductions ,[object Object],[object Object],Please introduce yourself and the company you represent.
What is Social Media?
Social Media is… ,[object Object]
Social Media in Plain English YouTube Video http://www.youtube.com/watch?v=MpIOClX1jPE
Social Media: What’s in it for your company? 3 Major Focuses
Social Media: What’s in it for your company? ,[object Object],[object Object],[object Object],[object Object]
Social Media: What’s in it for your company? ,[object Object],[object Object],[object Object]
Social Media: What’s in it for your company? ,[object Object],[object Object],[object Object],[object Object],[object Object]
7 Steps To A Great Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passion IS The Foundation! ,[object Object],[object Object],[object Object],[object Object]
Social Media Goals ,[object Object],[object Object],[object Object]
More Goals…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCE CONTENT! Content is King
Content is Key! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setup a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
Develop Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commenting ,[object Object],[object Object],[object Object]
Media Publishing ,[object Object],[object Object],[object Object]
Content Distribution ,[object Object],[object Object],[object Object],[object Object]
“ Social Media Outposts” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Really USE Social Networking Don’t Just Be On It, USE IT!
Complete Your Social Networking Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Potential Connection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Conversations ,[object Object],[object Object],[object Object],[object Object]
Communicate in and outside work ,[object Object],[object Object],[object Object]
Consumer Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategies Sample Strategies based on your companies goals
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor and Measure Initiatives! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Monitored Data ,[object Object],[object Object],[object Object]
Review and Revise ,[object Object],[object Object],[object Object]
The End! Use Social Media to your advantage Keep in Touch! Kelsi Guidry
Thanks For Attending The Monroe Chamber Web Smart Series Session: Social Media Overview What would you like to see taught next?

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