The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. This book is simply a starting place for experienced marketing & communications professionals to translate their current expertise into this relatively new discipline of social media marketing. What you’ll find here is not a prescriptive approach but a framework to shape your own strategy and plans with proven business-focused models. Should you want to dig deeper into these, or have them expertly applied to your organization or brand, feel free to reach out to me to explore the possibilities. Thanks for joining me on the Social Frontier! Here's the link to the Social Frontier on Amazon http://swpr.co/SocialFrontierKindle #social #ebook #kindle

1. Trying to get it all done, seeking
integration and efficiencies are keys
to this diverse digital persona group.
Whether co-parenting or single
parenting, this group leverages
digital technologies and form factors
that provide maximum efficiency and
ease of use. Portability and cloud
access of key importance to them
as they juggle their very busy lives.
Life Purpose | Balancing parenting responsibilities with financial and
career responsibilities
Connectivity | Digital school and health care records access, primary
and secondary caregiver access, extended family connection,
monitoring and managing children and activities, cloud library,
volunteering for children’s activities
Personal | Organize and keep track of everyone’s calendars, facilitate
kids, partner, breathe and sleep when possible
Digital Persona Group
Parents with Kids
2014
Digital
Health
Recorders
Multi-Unit
Chargers
Kid Event
Engagers
Facebook
Photo
Posters
Cloud-
Friendly
Household
List
Managers
Paypal-ers Tablet
Multi-
Users
Laptop
Sharers
Geolocators
Calendar
Coordinators
®2014 Wendy Meadley | All Rights Reserved. Creative Commons License 2.0