Alicia uses Facebook to keep track of friends and family and see what is happening in their lives since she is a social person with many relationships. She may be addicted to Facebook because it allows her to maintain connections with her large social network. Deal seekers, who make up 30% of online consumers, actively seek out promotional content, deals, discounts and sales across email, Facebook and Twitter to find exclusive offers and savings. They rely on ratings and reviews on retailer sites when considering purchases.