1. ?
WHAT
IS
SOCIAL
MEDIA

2. Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”
http://www.wikipedia.org

3. IT’S ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.
photo by Kris Hoet on flickr.com

4. WHY
SHOULD
I CARE
?
* Still an excellent question, by the way.

5. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009

6. BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009
photo by Bruno Girinon flickr.com

7. BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
INTERNET TIME.
Nielsen, Global Faces & Networked Places, 2009

8. BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
“
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now it’s the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur

9. 13 HOURS
The amount of video uploaded
to YouTube every minute.

10. 412.3 YEARS
The length of time it would take to view every YouTube video.

11. 100,000,000
The number of YouTube videos viewed per day.

12. 13,000,000
The number of articles available on Wikipedia.

13. 3,600,000,000
The number of photos archived on Flickr.com as of June 2009.
That’s roughly 1 photo per every 2 people on the planet.

14. 3,000,000
The average number of Tweets per day on Twitter.com

15. 5,000,000,000
The number of minutes spent on Facebook each day.

16. 1,000,000,000
The amount of content
(web links, news stories, blog posts,
notes, photos, etc.)
shared each week on Facebook.

17. IF FACEBOOK WERE
A COUNTRY,
IT WOULD BE THE 8TH
MOST POPULATED
IN THE WORLD,
JUST AHEAD
OF JAPAN.
Mark Zuckerberg, January 7, 2009

18. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008

19. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.

20. 85% of social media users believe that a company
should go further than just having a presence
on social sites and should also interact
with its customers.
Cone, Business in Social Media Study, September 2008

21. “ For companies,
resistance to social
media is futile.
Millions of people are
creating content for
the social Web.
Your competitors
are already there.
Your customers have
been there for a long
time.
If your business isn't
putting itself out there,
it ought to be.”
BusinessWeek, February 19, 2009
photo by Archie McPhee Seattle on flickr.com

22. UNFORTUNATELY, MOST COMPANIES
ARE STILL TREATING SOCIAL MEDIA
*
LIKE JUST ANOTHER MARKETING CHANNEL.
*Oops.

23. WHEN IN FACT,
*
IT’S SO MUCH MORE.
*Wait for it...

24. 1: PUBLIC RELATIONS

25. 2: CUSTOMER SERVICE

26. 3: LOYALTY-BUILDING

27. 4: COLLABORATION

28. 5: NETWORKING

29. 6: THOUGHT-LEADERSHIP

30. AND YES,
CUSTOMER ACQUISITION, TOO.

31. SO,
HERE’S
WHAT
YOU
NEED
TO
DO:

32. photo by cyndie@smilebig! on flickr.com
DEF INE YOUR C OMPANY’S
SOC IAL MEDIA STRATEGY.

33. HOPE IS NOT
A STRATEGY.
photo by quest for the heartstone on flickr.com

34. photo by Malingering on flickr.com
HELP, IF YO U NEED IT.
ASK FOR

35. I’LL ADD THIS
TINY BIT
OF ADVICE :

36. SUME SOC IAL MEDIA
DON’T AS ERYTHING.
IS THE AN SWER TO EV

37. photo by arlen on flickr.com
IF YOUR PRODUCT SUCKS,
SOCIAL MEDIA WON’T FIX IT.

38. NEVER
FORGET
THE
BASIC
RULES.

39. RULE #1: LISTEN
• Google Alerts
• TweetDeck
• SocialMentions
• RSS
(FOR STARTERS)

40. RULE #2: ENGAGE

41. RULE #3: MEASURE
• Audience
• Engagement
• Loyalty
• Influence
• Action
(METRICS SHOULD MAP TO GOALS. PERIOD.)

42. NOW
GO OUT
THERE
& GET
SOCIAL!