1. What are the effects of the mass media on their audiences?

2. Sociologists are interested in the power of the media and its possible harmful effects on its audiences. ‘ how far can the media affect people’s political attitudes’ ‘ how far can the media cause violence in society’

4. com com

5. THE HYPODERMIC SYRINGE MODEL Control Indoctrination Conditioning Moulding

7. DIFFERENT NEEDS MET BY THE MEDIA (McQuail, 2003) Information – what is happening in the world Personal Identity – help us understand ourselves Personal Relationships – soaps give us a substitute for real life relationships/also give us something to talk to others about Entertainment & Diversion – help us escape from our problems and help us relax

8. Match these programmes to the needs mentioned by McQuail ?