1. Rashik Parmar
IBM Chief Technology Officer – Northern Europe
Distinguished Engineer
Member IBM Academy of Technology
Adjunct Professor – Imperial College Business School
Email: rashik_parmar@uk.ibm.com tel: +44 113 390 1656
What can Councils do to create
a Smarter Planet?
© 2009 IBM Corporation

2. In 2001, there were 60 million transistors for
every human on the planet ...
… by 2010 there will be 1 billion transistors
per human…
… each costing 1/10 millionth of a cent.

3. In 2005 there were 1.3 billion RFID
tags in circulation…
… by 2010 there will be 33 billion.

4. Worldwide mobile telephone subscriptions
reached 3.3 billion in 2007 and expected
to reach 4 billion by the end of this year

5. One billion camera phones were
sold in 2007, up from 450 million in
2006 …
3G devices growing 30% annually.

6. An estimated 2 billion people will be on the
Web by 2011 ...
… and a trillion connected objects – cars,
appliances, cameras, roadways, pipelines –
comprising the "Internet of Things."

7. What can Councils do to create a Smarter Planet?
August 18, 2009 IBM and Home Retail Group Confidential
It’s all about people
© 2009 IBM Corporation

8. What can Councils do to create a Smarter Planet?
Generation ...
August 18, 2009 IBM and Home Retail Group Confidential © 2009 IBM Corporation

9. What can Councils do to create a Smarter Planet?
1946 1955 1965 1980 2001
– Gen Y is taking over
• Biggest generation since Baby Boomers
• Three times the size of Gen X
– Gen Y ...
• Are plugged-in - most are “digital natives”
• Don’t view TV as King - TV is consumed more on demand
• Care more about listening to what their friends and peers
say, rather than what an advert “shouts” at them
• Expect employers to be flexible with a modern culture
because work isn’t their whole world
• Are socially conscious but expect to be able to connect in
via their natural styles
© 2009 IBM Corporation

10. ★ > 100,000,000 videos
★ 15 hours of video uploaded every minute
★ > 12,000,000 articles
★ 265 different language editions
★ 250 million active users
★ Average user has 120 friends on the site
★ Over-25s account for 54% of user base
★ Data from March showed US users over-35 doubling over
preceeding 60 days
★ 220 million new pictures added each week
★ Visitors to Twitter.com continue
to grow passing 50 million unique
visitors in July
★ Twitter user numbers are actually
even higher because many
people use applications on their
PCs and phones
★ How many followers does Oprah have now?

12. The reason we will all begin to
transform our systems, operations,
enterprises and personal lives to take
advantage of a smart planet isn’t just
because we can.
It’s because we must.

13. What can Councils do to create a Smarter Planet?
The World is Getting Smarter: Because it Must
£2.5 billion wasted in energy bills by UK companies due to
inefficiencies such as leaving lights and computers on.
£7-8 billion is the estimated cost of road congestion in the
UK economy per year.
76% of apples consumed in the UK come from overseas –
travelling on average 3700 miles to reach us.
One third of the amount of food purchased by UK consumers
is thrown away.
Life span for a UK citizen is reduced by 8 months due to
poor air quality.
Financial markets spread risk but can’t track it; this has led
to undermined confidence and uncertainty.
13 © 2009 IBM Corporation

14. We’ve thought about IT as the world of data centres,
software, PCs, routers, bandwidth.
We’ve thought about infrastructure as the world of
buildings, factories, hospitals, roads, pipelines.
Those worlds are converging.
We’re confident that the world can become smarter.
We’re building it with our clients.
14

15. What can Councils do to create a Smarter Planet?
Our world is becoming
INSTRUMENTED
Our world is becoming
INTERCONNECTED
Virtually all things, processes and ways
of working are becoming
INTELLIGENT
15 © 2009 IBM Corporation

16. What can Councils do to create a Smarter Planet?
Why is this relevant to Councils?
Councils are increasingly being made
responsible for societal outcomes
– Stronger communities
– Safer communities
– Children and young people
– Adult health and well being
– Local economy
– Environmental sustainability
…. through their LAA targets
– described from “Strong and Prosperous
Communities” through to general Well-being
These are often outside the scope of
their services
– and those of their partners
16 © 2009 IBM Corporation

17. What can Councils do to create a Smarter Planet?
We have some examples of smart projects…..
Cheshire Adult Social Care: Achieved a 20% British Airways: Uses mobile device check-in and
reduction in time and cost required to perform in- other self-service technologies to help facilitate a
home senior visits, improving the ability to trouble-free travel experience and save the airline
proactively manage the course of health and social $3.50 per passenger.
care for senior citizens.
Thy-Mors Hospital, Denmark: Visual Swansea University: Is using a new
representation of the health status using a 3D avatar supercomputer to help predict what will happen to
linked to SNOMED-CT clinical terms – a the world’s climate by modelling complex climate
combination of visualisation and medical record data. change scenarios.
Natural England: Implemented an evidence-based Driver & Vehicle Licensing Agency: Achieved a 33%
Carbon Measurement and management system to help reduction in cost of taxing vehicles, data updates from
achieve a 50% reduction in carbon emissions by 2010. up to six weeks to near real time, and improved
customer service. Millions of customers now benefit
from transactions that typically take less than four
minutes and include electronic checking of insurance,
17 © 2009 IBM Corporation
MOT and other entitlements.

18. What can Councils do to create a Smarter Planet?
In this smarter world, we need our infrastructure to propel us forward,
not hold us back.
Infrastructure that is instrumented, interconnected and intelligent.
Infrastructure that brings together business and IT to create new possibilities.
Mobility Facilities Production Technology Communications
Infrastructure Infrastructure Infrastructure Infrastructure Infrastructure
+ + + +
We need a dynamic infrastructure.
18 © 2009 IBM Corporation

19. What can Councils do to create a Smarter Planet?
Dynamic Infrastructure:
Enabling visibility, control and automation across all
business and IT assets….
DYNAMIC INFRASTRUCTURE
Mobility Facilities Production Technology Communications
Infrastructure Infrastructure Infrastructure Infrastructure Infrastructure
+ + + +
VISIBILITY CONTROL AUTOMATION
...supporting converged management to deliver
smarter business outcomes.
19 © 2009 IBM Corporation

20. What can Councils do to create a Smarter Planet?
Dynamic Infrastructure:
Highly optimised to achieve more with less….
CLOUD COMPUTING
VIRTUALISATION
+ ENERGY
EFFICIENCY
+ STANDARDISATION
+ AUTOMATION
= Reduced
Cost
…leveraging virtualisation, energy efficiency, standardisation and
automation to free up operational budget for new investment.
20 © 2009 IBM Corporation

21. What can Councils do to create a Smarter Planet?
Dynamic Infrastructure:
Addressing the information challenge….
I have to store it: COMPLIANCE
I want to use it: BUSINESS VALUE
I need to manage it: BUDGET
I must protect it: SECURITY
I have to allow access it: AVAILABILITY
…by helping you manage and mitigate
information systems infrastructure risks.
21 © 2009 IBM Corporation

22. What can Councils do to create a Smarter Planet?
Creating the smarter platform for Local Councils.
SMARTER HEALTH CARE SMARTER ENERGY
SMARTER SECURITY SMARTER TRANSPORT
SMARTER WORK SMARTER COMMUNICATIONS
DYNAMIC INFRASTRUCTURE GREEN AND BEYOND
22 © 2009 IBM Corporation

23. What can Councils do to create a Smarter Planet?
We’ve only just begun to
uncover what is possible on
a smarter planet.
The world will continue to become smaller,
flatter and smarter. We are moving into the age of
the globally integrated and intelligent economy,
society and planet.
Local Councils have a critical role.
The question is,
what will we do with it?
ASSESS PLAN DO
23 © 2009 IBM Corporation