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Evolving the website:
How local government can engage
customers through social media and
share valuable data


       twitter.com/JaduCMS
@SurajKika
  #CEO
“Government data is being put online to
increase accountability, contribute
valuable information about the world,
and to enable government, the country, and
the world to function more efficiently.”
Tim Berners-Lee
www.w3.org/DesignIssues/GovData.html
Web 1.0:
The Document Web
Content is everything.
Web 2.0:
The Social Web
“...an embryo of the Web to come...”
“The Web will be understood not as
screenfuls of text and graphics but as a
transport mechanism, the ether through
which interactivity happens...
...It will appear on your computer screen,
on your TV set on your car dashboard, on
your cell phone, hand-held games
machines and maybe even your
microwave.”
Darcy DiNucci
Huge shift from mass
media to personal media
Over 1600%
Growth in 2009
Service Oriented Architecture
websites like Twitter are a first step
to sharing data

Create an API for your content.
http://www.youtube.com/watch?v=aAb7hSCtvGw
CEO/CIO: “Social Media is
Irrelevant to our business -
it’s a passing fad!”

-They may have missed the point!
The point is the evolution.
Social media has changed the way
the web is being used.

APIs now rule the web.
Web 3.0:
The Web of Data
You ALREADY
have the data.
The first step is understanding
the modern Internet.

It’s essential Senior Management
understand the evolution of the
Internet.
http://data.gov.uk
You ALREADY
have the data.
All you have to
do is:
LINK it.
Publish it.
“Sometimes it is
    better just to do it.”
Tim Berners-Lee
How Can I Make My Data Open?
1. Make your data publicly available!

2.   Apply a suitable open data license.

     See - opendatacommons.org
www.w3.org/DesignIssues/GovData.html
The future is
happening now.
We‘re all
learning.
twitter.com/jaducms

twitter.com/surajkika

  www.jadu.co.uk

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