SlideShare une entreprise Scribd logo
1  sur  10
Télécharger pour lire hors ligne
2
Intro
Sara Lerén
User Experience Specialist @ JidokaQ
sara.leren@combitech.se
Agile UX Sweden @ LinkedIn
3
UX London 2013
UX London 2013 in one sentence:
”Get it out there”
4
UX London 2013
Tom Hulme
Design director at IDEO
• What can we learn
from urban design?
• Desire paths
• Don’t fight the needs,
remove the friction!
• Launch to learn
5
UX London 2013
Ben Terrett
Head of design at Government Digital Service
• A new team within
Cabinet office
• Gov.uk
• Single place of information
• Consistent design
• Driven by user need
• No prototyping, launch
to test
6
UX London 2013
Genevieve Bell
Director of user experience at Intel
• Intel said:
”We think we need to
understand people outside
out building”
and hired an
anthropologist
• New technology is
always met with fear
and wonder
7
UX London 2013
Tim Malbon
Founding partner of Made by many
• The challenge of new
digital services that are
never finished
• Experience of going
agile but missing the eye
of the user
• Skype in the classroom
8
UX London 2013
Jeff Gothelf
Managing director at Neo, author of ”Lean UX”
• Requirements are
actually assumptions
• You need to experiment
to validate the
assumptions
• Minimize waste by
practicing Lean
principles
9
UX London 2013
Summary
”Get it out there”
”Launch to learn”
”Iterate fast”
10
UX London 2013

Contenu connexe

Similaire à UX London 2013

Rapidproductdesigninthewildagileiceland 141106135407-conversion-gate02
Rapidproductdesigninthewildagileiceland 141106135407-conversion-gate02Rapidproductdesigninthewildagileiceland 141106135407-conversion-gate02
Rapidproductdesigninthewildagileiceland 141106135407-conversion-gate02
Naciones Unidas
 
Rapid Product Design in the Wild - Agile Iceland
Rapid Product Design in the Wild - Agile IcelandRapid Product Design in the Wild - Agile Iceland
Rapid Product Design in the Wild - Agile Iceland
Michele Ide-Smith
 
User centric eployee portal michalsen.ppt
User centric eployee portal michalsen.pptUser centric eployee portal michalsen.ppt
User centric eployee portal michalsen.ppt
Kjartan Michalsen
 
UX London Applying Brand-Driven Content Strategy
UX London Applying Brand-Driven Content StrategyUX London Applying Brand-Driven Content Strategy
UX London Applying Brand-Driven Content Strategy
Margot Bloomstein
 

Similaire à UX London 2013 (20)

How to leap from good mobile assets to great mobile assets?
How to leap from good mobile assets to great mobile assets?How to leap from good mobile assets to great mobile assets?
How to leap from good mobile assets to great mobile assets?
 
A People-Centred Approach to the Internet of Things
A People-Centred Approach to the Internet of ThingsA People-Centred Approach to the Internet of Things
A People-Centred Approach to the Internet of Things
 
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
 
Rapidproductdesigninthewildagileiceland 141106135407-conversion-gate02
Rapidproductdesigninthewildagileiceland 141106135407-conversion-gate02Rapidproductdesigninthewildagileiceland 141106135407-conversion-gate02
Rapidproductdesigninthewildagileiceland 141106135407-conversion-gate02
 
Rapid Product Design in the Wild - Agile Iceland
Rapid Product Design in the Wild - Agile IcelandRapid Product Design in the Wild - Agile Iceland
Rapid Product Design in the Wild - Agile Iceland
 
User centric eployee portal michalsen.ppt
User centric eployee portal michalsen.pptUser centric eployee portal michalsen.ppt
User centric eployee portal michalsen.ppt
 
Using 10 Dumpster On Rent Strategies Like The Pros
Using 10 Dumpster On Rent Strategies Like The ProsUsing 10 Dumpster On Rent Strategies Like The Pros
Using 10 Dumpster On Rent Strategies Like The Pros
 
Design Centred User: A reality check on UCD
Design Centred User: A reality check on UCDDesign Centred User: A reality check on UCD
Design Centred User: A reality check on UCD
 
Rapid Product Design in the Wild - ProductTank
Rapid Product Design in the Wild - ProductTankRapid Product Design in the Wild - ProductTank
Rapid Product Design in the Wild - ProductTank
 
Introduction to the BIM Conference Luxembourg
Introduction to the BIM Conference LuxembourgIntroduction to the BIM Conference Luxembourg
Introduction to the BIM Conference Luxembourg
 
Are you designing the right product?
Are you designing the right product?Are you designing the right product?
Are you designing the right product?
 
Implementing Modernization by Trevor Perry
Implementing Modernization by Trevor PerryImplementing Modernization by Trevor Perry
Implementing Modernization by Trevor Perry
 
University of Zurich - Ready to share knowledge (students welcome) with IBM C...
University of Zurich - Ready to share knowledge (students welcome) with IBM C...University of Zurich - Ready to share knowledge (students welcome) with IBM C...
University of Zurich - Ready to share knowledge (students welcome) with IBM C...
 
University of Zurich Ready to share knowledge (students welcome) with IBM Con...
University of Zurich Ready to share knowledge (students welcome) with IBM Con...University of Zurich Ready to share knowledge (students welcome) with IBM Con...
University of Zurich Ready to share knowledge (students welcome) with IBM Con...
 
UX London Applying Brand-Driven Content Strategy
UX London Applying Brand-Driven Content StrategyUX London Applying Brand-Driven Content Strategy
UX London Applying Brand-Driven Content Strategy
 
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...
 
UX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key ThemesUX London 2013 - Notes and Key Themes
UX London 2013 - Notes and Key Themes
 
Presentation at Plug N Work, Sao Paulo, Brazil
Presentation at Plug N Work, Sao Paulo, BrazilPresentation at Plug N Work, Sao Paulo, Brazil
Presentation at Plug N Work, Sao Paulo, Brazil
 
DITLDESIGN INTRO 簡介
DITLDESIGN INTRO 簡介DITLDESIGN INTRO 簡介
DITLDESIGN INTRO 簡介
 
Rapid Product Design in the Wild
Rapid Product Design in the WildRapid Product Design in the Wild
Rapid Product Design in the Wild
 

Plus de Sara Lerén

UX in Agile - How to heed the need
UX in Agile - How to heed the needUX in Agile - How to heed the need
UX in Agile - How to heed the need
Sara Lerén
 

Plus de Sara Lerén (11)

Impact driven product management @ Scrum gathering Dublin 2017
Impact driven product management @ Scrum gathering Dublin 2017Impact driven product management @ Scrum gathering Dublin 2017
Impact driven product management @ Scrum gathering Dublin 2017
 
Smart user testing
Smart user testingSmart user testing
Smart user testing
 
All-inclusive design - excluding no gender
All-inclusive design - excluding no genderAll-inclusive design - excluding no gender
All-inclusive design - excluding no gender
 
UX Open 2015: Designa för extremer - skapa nytta för alla!
UX Open 2015: Designa för extremer - skapa nytta för alla!UX Open 2015: Designa för extremer - skapa nytta för alla!
UX Open 2015: Designa för extremer - skapa nytta för alla!
 
Webbdagarna 2015: Den inkluderande webben - så når du fler!
Webbdagarna 2015: Den inkluderande webben - så når du fler!Webbdagarna 2015: Den inkluderande webben - så når du fler!
Webbdagarna 2015: Den inkluderande webben - så når du fler!
 
All inclusive design - excluding no gender
All inclusive design - excluding no genderAll inclusive design - excluding no gender
All inclusive design - excluding no gender
 
Design for extremes creates value for all
Design for extremes creates value for allDesign for extremes creates value for all
Design for extremes creates value for all
 
Den inkluderande webben
Den inkluderande webbenDen inkluderande webben
Den inkluderande webben
 
UX in Agile - How to heed the need
UX in Agile - How to heed the needUX in Agile - How to heed the need
UX in Agile - How to heed the need
 
Scrum gathering Paris 2013
Scrum gathering Paris 2013Scrum gathering Paris 2013
Scrum gathering Paris 2013
 
Effects driven Scrum development using Business impact maps
Effects driven Scrum development using Business impact mapsEffects driven Scrum development using Business impact maps
Effects driven Scrum development using Business impact maps
 

Dernier

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 

Dernier (20)

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 

UX London 2013

  • 1.
  • 2. 2 Intro Sara Lerén User Experience Specialist @ JidokaQ sara.leren@combitech.se Agile UX Sweden @ LinkedIn
  • 4. UX London 2013 in one sentence: ”Get it out there” 4 UX London 2013
  • 5. Tom Hulme Design director at IDEO • What can we learn from urban design? • Desire paths • Don’t fight the needs, remove the friction! • Launch to learn 5 UX London 2013
  • 6. Ben Terrett Head of design at Government Digital Service • A new team within Cabinet office • Gov.uk • Single place of information • Consistent design • Driven by user need • No prototyping, launch to test 6 UX London 2013
  • 7. Genevieve Bell Director of user experience at Intel • Intel said: ”We think we need to understand people outside out building” and hired an anthropologist • New technology is always met with fear and wonder 7 UX London 2013
  • 8. Tim Malbon Founding partner of Made by many • The challenge of new digital services that are never finished • Experience of going agile but missing the eye of the user • Skype in the classroom 8 UX London 2013
  • 9. Jeff Gothelf Managing director at Neo, author of ”Lean UX” • Requirements are actually assumptions • You need to experiment to validate the assumptions • Minimize waste by practicing Lean principles 9 UX London 2013
  • 10. Summary ”Get it out there” ”Launch to learn” ”Iterate fast” 10 UX London 2013