1. Buzzer © 2009 - confidential
Word of Mouth Marketing www.buzzer.biz
It’s not what people hear, it’s what they repeat.
slideshare.net/sodderland/accelerator2011
Willem Sodderland,
Founder & CEO of Buzzer

2. Buzzer © 2009 - confidential
2002: 50 juicy ambassadors.
www.buzzer.biz

3. Buzzer © 2009 - confidential
2005: the Birth of Buzzer
www.buzzer.biz
Potential + Purpose = Proposition

4. Buzzer © 2009 - confidential
Buzzer: Product, Story & Buzz
www.buzzer.biz
Product-
experience
& BuzzTools
Generate
Trial &
Buzz
Feedback on
Product &
Marketing

5. Buzzer © 2009 - confidential
125.000 Buzzers, 150 campaigns, 5 countries
www.buzzer.biz
Word of Mouth Marketing
Giving people a reason to talk about
products and make it easy to do so.

6. Buzzer © 2009 - confidential
Traditional vs. Social Marketing
www.buzzer.biz
+ Attention • Relevance
Credibility • Interaction

7. Buzzer © 2009 - confidential
The essence of Marketing.
www.buzzer.biz
Advertising
1 makes people
curious
Word of Mouth makes
3 curious people
comfortable to buy
Product
2 experiences create
word of mouth

8. Buzzer © 2009 - confidential
Optimizing Buzzability.
www.buzzer.biz
Engage your Boost the
Buzzers Buzz
Feed the
Listen & Learn
Campfire

9. Buzzer © 2009 - confidential
Musketeers & Hairdressers
www.buzzer.biz
&

10. Buzzer © 2009 - confidential
Tedx & Taxi’s.
www.buzzer.biz

11. Buzzer © 2009 - confidential
Engage exisiting customers
www.buzzer.biz

12. Freemium
www.buzzer.biz
Buzzer © 2009 - confidential

13. Buzzer © 2009 - confidential
The Trojan Horse
www.buzzer.biz
Link personal stories to the product experience

14. Buzzer © 2009 - confidential
Boost the Buzz.
www.buzzer.biz
Engage your Boost the
Buzzers Buzz
Feed the
Listen & Learn
Campfire

15. Buzzer © 2009 - confidential
Build buzz into the product.
www.buzzer.biz
Whipped Capuccino-
Cream...? Something !

16. Buzzer © 2009 - confidential
Make trial an adventure: Huhntersuchers
www.buzzer.biz

17. Buzzer © 2009 - confidential
Huhntersuchers in the oven
www.buzzer.biz

18. Buzzer © 2009 - confidential
Bags that start a conversation.
www.buzzer.biz

19. Tour de Buzz.
www.buzzer.biz
Buzzer © 2009 - confidential

20. Buzzer © 2009 - confidential
Feed the Campfire.
www.buzzer.biz
Engage your Boost the
Buzzers Buzz
Feed the
Listen & Learn
Campfire

21. Buzzer © 2009 - confidential
Your own campfire.
www.buzzer.biz

22. Buzzer © 2009 - confidential
Fuel other fires.
www.buzzer.biz

23. Buzzer © 2009 - confidential
Listen & Learn
www.buzzer.biz
Engage your Boost the
Buzzers Buzz
Feed the
Listen & Learn
Campfire

24. Buzzer © 2009 - confidential
Social Media Monitoring
www.buzzer.biz

25. Buzzer © 2009 - confidential
Net Promoter Score: WoM & Groei
www.buzzer.biz
“If growth is what you’re
after, you simply need to
know what your customers
tell their friends about you”

26. Buzzer © 2009 - confidential
How to improve your NPS ?
www.buzzer.biz

27. Buzzer © 2009 - confidential
Linking NPS to Feedback
www.buzzer.biz

28. Buzzer © 2009 - confidential
Your turn.
www.buzzer.biz
Engage your Boost the
Buzzers Buzz
Feed the
Listen & Learn
Campfire

29. Buzzer © 2009 - confidential
Buzzable Books/Blogs
www.buzzer.biz
Virality Word of Storytelling Consumer
Mouth Behaviour
http://www.contagiousmagazine.com/

30. Buzzer © 2009 - confidential
What’s your story ?
www.buzzer.biz
@sodderland
sodderland
Willem_Sodderland
willem@buzzer.biz
sodderland
slideshare.net/sodderland/accelerator2011

31. Buzzer © 2009 - confidential
Shitty Storytelling.
www.buzzer.biz
Help, my baby is
shrinking !