The Business of Buzz Word of Mouth Marketing Presentation

•Télécharger en tant que PPTX, PDF•

1 j'aime•893 vues

Presentation by Buzzer's founder Willem Sodderland about the rise of Social Marketing and Word of Mouth Marketing in the context of ethics and advertising law. Part of the program of an annual meeting of the Dutch Advertising Law Council.

Business

www.buzzer.biz
Buzzer©2009-confidential
Terug van weggeweest.

www.buzzer.biz
Buzzer©2009-confidential
2002: 50 juicy ambassadors.

www.buzzer.biz
Buzzer©2009-confidential
150.000 Buzzers, 200 campaigns, 6 countries
Word of Mouth Marketing
Giving people a reason to talk about
products and make it easy to do so.

www.buzzer.biz
Buzzer©2009-confidential
The Essence of Marketing.
Advertising
makes people
curious1
Product
experiences create
word of mouth
2
Word of Mouth makes
curious people
comfortable to buy3

www.buzzer.biz
Buzzer©2009-confidential
Tedx & Taxi’s.

www.buzzer.biz
Buzzer©2009-confidential
Creating Conversations
Help, my baby is
shrinking !

www.buzzer.biz
Buzzer©2009-confidential
Branded Conversations

www.buzzer.biz
Buzzer©2009-confidential
Trust in Word of Mouth
Sept. 17, 2013 – New York – Eighty-four percent of
consumers around the world say they trust word-of-
mouth recommendations from friends and family. Trust
in word-of-mouth recommendations increased 6
percentage points since 2007.

www.buzzer.biz
Buzzer©2009-confidential
Social Marketing is Everywhere

www.buzzer.biz
Buzzer©2009-confidential
Social is niet altijd okselfris

www.buzzer.biz
Buzzer©2009-confidential
Borsato loves Nespresso
+ + =

www.buzzer.biz
Buzzer©2009-confidential
De Gedragscode SMM

www.buzzer.biz
Buzzer©2009-confidential
May the buzz be with you.
slideshare.net/sodderland/reclame2014
@sodderland #buzzable
willem@buzzer.biz
www.buzzable.biz (blog)
www.buzzer.nl
Willem Sodderland
Founder & CEO

Contenu connexe

Tendances

A Sneak Peak at Some of the Most Successful GDN Advertisers By Mike ColellaSearch Marketing Expo - SMX

Fiat Motorhome Conversions in Perth - Feel at Home Even When You TravelDove Camper Conversions

Offline marketing in a digital ageForfeng Designs

Quick Signs Showquicksigns

JJ Ramberg - KeynoteInfusionsoft

Melbourne 8Discover Web Design Melbourne

Halo Mobile Detailing Company HandbookJonny Brenns

You tube laminationStephina Mosidi Tshelane

Creating customersDustin Faulkner

BB_CommercialTamara Chilachava

Tendances (10)

A Sneak Peak at Some of the Most Successful GDN Advertisers By Mike Colella

Fiat Motorhome Conversions in Perth - Feel at Home Even When You Travel

Offline marketing in a digital age

Quick Signs Show

JJ Ramberg - Keynote

Melbourne 8

Halo Mobile Detailing Company Handbook

You tube lamination

Creating customers

BB_Commercial

En vedette

Nationaal Reclamerecht Congres 2008Willem Sodderland

Twitter & NonprofitsKathy Gill

Gedragscode Social Media Marketing DDMAWillem Sodderland

Buzzer @ SMS10 FrankfurtWillem Sodderland

7 tips om de klant naar jouw bedrijf toe te laten komenErno Hannink

Buzzer & YellowcatsWillem Sodderland

En vedette (6)

Nationaal Reclamerecht Congres 2008

Twitter & Nonprofits

Gedragscode Social Media Marketing DDMA

Buzzer @ SMS10 Frankfurt

7 tips om de klant naar jouw bedrijf toe te laten komen

Buzzer & Yellowcats

Similaire à The Business of Buzz Word of Mouth Marketing Presentation

Buzzable Business - Vakbeurs Creatieve Industrie 2014Willem Sodderland

Broccoli.com: the future of marketing in Fruit & VeggiesWillem Sodderland

What's the Buzz ? WoM at the UVA 2012Willem Sodderland

Buzzable Berlin EO 2014Willem Sodderland

Word of Mouth Marketing RSM 2010Willem Sodderland

Accelerator 2011 - Word of Mouth MarketingWillem Sodderland

Buzzer - Word of Mouth MarketingDeutscher Multimedia Kongress - DMMK

Buzzer - Word of MouthDeutscher Multimedia Kongress - DMMK

Social Marketing voor non-profit organisaties - Willem Sodderland voor DDMA DDMA

Building Believable Brands with SEM Campaigns✔ Antony Slabinck

The blink StyleDaniel Ruke

Brands, Community And Adikt2 EnglAlexandre Mayaud

Noe's Ark company presentation 2009.aprIstván Cseperkálo

Monogamy is out. Long live polygamy. #socialTV (Todd F. Brown, yap.TV, Consul...Sempl 21

Market launch presentationmarie_kamara

AdBrand ProfileJoseph Michael

Sam Decker at SBS2010Dachis Group

UNETO-VNI Creeër De gelukkigste klant! Rob Wierenga

Alex LightHilary Ip

Similaire à The Business of Buzz Word of Mouth Marketing Presentation (20)

Buzzable Business - Vakbeurs Creatieve Industrie 2014

Broccoli.com: the future of marketing in Fruit & Veggies

What's the Buzz ? WoM at the UVA 2012

Buzzable Berlin EO 2014

Word of Mouth Marketing RSM 2010

Accelerator 2011 - Word of Mouth Marketing

Buzzer - Word of Mouth Marketing

Buzzer - Word of Mouth

Social Marketing voor non-profit organisaties - Willem Sodderland voor DDMA

Building Believable Brands with SEM Campaigns

The blink Style

Brands, Community And Adikt2 Engl

Noe's Ark company presentation 2009.apr

Monogamy is out. Long live polygamy. #socialTV (Todd F. Brown, yap.TV, Consul...

Market launch presentation

AdBrand Profile

Sam Decker at SBS2010

UNETO-VNI Creeër De gelukkigste klant!

Alex Light

Plus de Willem Sodderland

seamoreatseagriculture2015Willem Sodderland

Find your X - EO Greece 2015Willem Sodderland

Mediation Congres 2013Willem Sodderland

WoM & The Voice of BrandsWillem Sodderland

How does Word of Mouth fuel Social Commerce ?Willem Sodderland

Buzzer @ Bridge2Food 2011 in AmsterdamWillem Sodderland

Voice of Brands 2011Willem Sodderland

Buzzer @ ADC 2011 in FrankfurtWillem Sodderland

Word of Mouth: the Currency of Social MediaWillem Sodderland

WoM Ethics SlidesWillem Sodderland

Vedis Conferentie 2010: de kracht van Word of MouthWillem Sodderland

Buzzer, WoM & BlauwselectWillem Sodderland

Fontys & Buzzer - 2010 ProjectWillem Sodderland

Buzzing Bars in Cologne 2010Willem Sodderland

dialoguechallenge2009Willem Sodderland

Buzzer & RSM MBA in 2009Willem Sodderland

Buzzer @ CREA Workshops 2009Willem Sodderland

Buzzer @ GreenSpot by DartWillem Sodderland

Buzzer WoMSummit Milano 2009Willem Sodderland

Buzz Awards Seminar 2009 Emanuel RosenWillem Sodderland

Plus de Willem Sodderland (20)

seamoreatseagriculture2015

Find your X - EO Greece 2015

Mediation Congres 2013

WoM & The Voice of Brands

How does Word of Mouth fuel Social Commerce ?

Buzzer @ Bridge2Food 2011 in Amsterdam

Voice of Brands 2011

Buzzer @ ADC 2011 in Frankfurt

Word of Mouth: the Currency of Social Media

WoM Ethics Slides

Vedis Conferentie 2010: de kracht van Word of Mouth

Buzzer, WoM & Blauwselect

Fontys & Buzzer - 2010 Project

Buzzing Bars in Cologne 2010

dialoguechallenge2009

Buzzer & RSM MBA in 2009

Buzzer @ CREA Workshops 2009

Buzzer @ GreenSpot by Dart

Buzzer WoMSummit Milano 2009

Buzz Awards Seminar 2009 Emanuel Rosen

Dernier

BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller

Best Practices for Implementing an External Recruiting PartnershipRecruitment Process Outsourcing Association

M.C Lodges -- Guest House in Jhang.Aaiza Hassan

Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation

VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor

The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club

KestrelPro Flyer Japan IT Week 2024 (English)Data Analytics Company - 47Billion Inc.

DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné

Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji

The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora

RE Capital's Visionary Leadership under Newman LeechNewman George Leech

Sales & Marketing Alignment: How to Synergize for SuccessAggregage

7.pdf This presentation captures many uses and the significance of the number...Paul Menig

Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang

Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla

Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla

Dernier (20)

BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

Best Practices for Implementing an External Recruiting Partnership

M.C Lodges -- Guest House in Jhang.

Keppel Ltd. 1Q 2024 Business Update Presentation Slides

VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur

The CMO Survey - Highlights and Insights Report - Spring 2024

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...

KestrelPro Flyer Japan IT Week 2024 (English)

DEPED Work From Home WORKWEEK-PLAN.docx

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set

Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available

RE Capital's Visionary Leadership under Newman Leech

Sales & Marketing Alignment: How to Synergize for Success

7.pdf This presentation captures many uses and the significance of the number...

Tech Startup Growth Hacking 101 - Basics on Growth Marketing

Monte Carlo simulation : Simulation using MCSM

Regression analysis: Simple Linear Regression Multiple Linear Regression