Presentation held at Google-SP HQ. That was my first meet-up with other alumni from USP (University of São Paulo) Computers Engineering Department. That was a nice networking day!

1. Company
Profit
to
Customer
Success
or
Customer
Success
to
Company
Profit?
Why
does
your
company
have
a
CORE
business?

2. This
is
not
a
fairy
tale…

3. Tradi&onal
&
Powerful
Organisa&ons
are
cu5ng
costs
for
be8er
results…

4. …R&D
efforts
in
that
scenario
have
being
under
thro8le
by
Management…

5. …that
deal
with
The
Crowd
as
the
funniest
thing
in
the
world…

6. But
The
Crowd
is
resis&ng
bravely
through
The
Open
Force…
(ooops)
Source…

7. …
and
it
seems
they
already
started
to
thrive
in
someway…

8. INSANE
New
Rule
is
rising…
…AND
an

9. …turning
the
world
status
quo
upside
down

11. That’s
because
we
started
to
hack
old
business
rules
too…

12. …IN
FACT,
not
only
soOware
business
rules
anymore…

13. …and
a
“new”
(HAH!)
power
rise
in
business:
Customers…

14. …where
product
visionaires
diverge,
but
converge
for
them…

15. Some
products
evolve
that
much
in
so
many
years…
.
.
.
.
.
.
.
1.0
3.1
95
XP
Vista
7
8
1985
1992
1995
2001
2006
2009
2012
…
ok
ok
ok,
I
wasn’t
fair!
There
were
some
other
relevant
versions
like
98,
Millenium…
(ops,
let’s
move
on)…

16. …other
products
appear
and
evolve
SO
MUCH
in
a
few
years…

17. But
s&ll,
there
are
companies
that
decide
not
for
customers
success…

18. …because
their
success
is
measured
just
by
increase
revenue
and
reduce
costs…

19. …whatever
maybe
the
consequences
or
organisa&onal
damage
in
mid-­‐long
term

20. So,
there
comes
the
pressure,
employees
turnover,
lack
of
innova&on,
quality,
“reengineering”…

21. Sure
SOME
people
earn
a
LOT
OF
MONEY,
but
the
The
Crowd
won’t
be
naive
forever

22. Why
do
they
thrive
so
f*
well??

23. h8p://www.deltahumano.com.br/

24. And
you?
• Do
you
believe
that
control
&
pressure
is
a
good
tool
in
the
seek
for
profit?
• In
which
contexts
do
you
believe
FINANCIAL
PROFIT
oriented
focus
makes
sense?
• Does
it
include
innova&on
or
informa&on
management?
• Do
you
believe
in
an
innova&on
area,
focus
on
customer
success
is
enough
to
profit?

25. OK,
we
are
trying
to
be
ra&onal,
what
are
the
relevant
constraints
about
the
ques&on:
Company
Profit
to
Customer
Success
or
Customer
Success
to
Company
Profit?

26. Henrique
Soejima
h8p://about.me/soejima
Delta
Humano
Conheçam
meu
blog!
h8p://www.deltahumano.com.br