Soumettre la recherche
Mettre en ligne
Communicatieplan vsf-rudy pieters-14022012 deel 1
•
Télécharger en tant que PPTX, PDF
•
0 j'aime
•
250 vues
S
sofiedely
Suivre
Formation
Signaler
Partager
Signaler
Partager
1 sur 46
Télécharger maintenant
Recommandé
11 12 marcom_hfdst 5_doelstellingen (1)
11 12 marcom_hfdst 5_doelstellingen (1)
Kenneth Pijpen
ABC van marketing voor christelijke organisaties
ABC van marketing voor christelijke organisaties
Christophe Pletschet
INXCO / 9 fouten voor uw communicatieplan
INXCO / 9 fouten voor uw communicatieplan
INXCO
Week 6 communicatieplan deel 1
Week 6 communicatieplan deel 1
Irene de Bruijn
Interne Communicatie als Managementinstrument
Interne Communicatie als Managementinstrument
Betrokken -> ICT Invoering | IntranetConnect -> Venster op je werk
Week 5 communicatieplan deel 1
Week 5 communicatieplan deel 1
Irene de Bruijn
Communicatieplanning Voor Evenementen
Communicatieplanning Voor Evenementen
Roeland Kortleven
Week 6 communicatieplan deel 2
Week 6 communicatieplan deel 2
Irene de Bruijn
Recommandé
11 12 marcom_hfdst 5_doelstellingen (1)
11 12 marcom_hfdst 5_doelstellingen (1)
Kenneth Pijpen
ABC van marketing voor christelijke organisaties
ABC van marketing voor christelijke organisaties
Christophe Pletschet
INXCO / 9 fouten voor uw communicatieplan
INXCO / 9 fouten voor uw communicatieplan
INXCO
Week 6 communicatieplan deel 1
Week 6 communicatieplan deel 1
Irene de Bruijn
Interne Communicatie als Managementinstrument
Interne Communicatie als Managementinstrument
Betrokken -> ICT Invoering | IntranetConnect -> Venster op je werk
Week 5 communicatieplan deel 1
Week 5 communicatieplan deel 1
Irene de Bruijn
Communicatieplanning Voor Evenementen
Communicatieplanning Voor Evenementen
Roeland Kortleven
Week 6 communicatieplan deel 2
Week 6 communicatieplan deel 2
Irene de Bruijn
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Contenu connexe
En vedette
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
En vedette
(20)
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Communicatieplan vsf-rudy pieters-14022012 deel 1
1.
OPMAAK COMMUNICATIEPLAN
14 FEBRUARI 2012 VLAAMSE SPORTFEDERATIE RUDY PIETERS ESCALA / SYNTRA
2.
10 stappen
30 tips
3.
presentatie
4.
links
5.
basis = kennis
over publiek meten = weten wie? waarom? hoe vaak? STAP 1 KEN UW PAPPENHEIMERS
6.
wie? geslacht, leeftijd,
woonplaats… opleiding, beroep, inkomen… levensstijl gezinslevencyclus
7.
wie?
groott e aanbod
8.
waarom?
waarom ben ik aantrekkelijk? 4 P’s
9.
waarom? product?
10.
waarom?
prijs?
11.
waarom?
plaats?
12.
waarom?
promotie?
13.
hoe vaak?
frequentie? laatste contact/aankoop? uitgave?
14.
koopproces? behoefte
informatie evaluatie beslissing in elke fase aanwezig wie is bij belissing betrokken?
15.
en filter er
nadien op los tip 1 alles in Excel
16.
hoe heeft de
bezoeker ons gevonden? tip 2 meet onlinebezoek
17.
wat heeft de
bezoeker vooral gelezen? tip 2 meet onlinebezoek
18.
waar komt bezoeker
vandaan? tip 2 meet onlinebezoek
19.
wat wil hij
toch van mij? tip 3 doe (kleine) enquêtes
20.
Google Docs: gratis,
makkelijk en duidelijk tip 3 doe (kleine) enquêtes
21.
concurrentie?
sector? wereld? STAP 2 GEBRUIK BREEDHOEKLENS
22.
impact van internet
23.
macht van de
consument
24.
gemeenschapszin
25.
beleveniseconomie
26.
innovatie
27.
tip 1 (her)lees
28.
tip 2 bookmark
29.
tip 3 lees dit
boek
30.
wat kunnen we
(niet)? wat doen we goed? waarin zijn we het best? STAP 3 KIJK IN DE SPIEGEL
31.
unique selling position* *
wat hebben ze bij Madrid niet
32.
tip 1 brainstorm
33.
tip 2 brainstorm bis
(na 1 jaar)
34.
tip 3 wees niet
te bescheiden
35.
wat willen we
bereiken? concrete SMART doelstelling Specifiek Meetbaar Acceptabel Realistisch STAP 4 Tijd STEL JE GPS IN
36.
tip 1 kijk naar
vorige cijfers
37.
tip 2 denk op
langere termijn
38.
tip 3 vergelijk lezers
en “kopers”
39.
belangrijkste doelgroep?
belangrijkste boodschap? in functie van doelstelling STAP 5 KILL YOUR DARLINGS
40.
tip 1 wacht nog
6 maand
41.
tip 2 test met
liftverhaal
42.
tip 3 wijk niet
af van je keuze
Télécharger maintenant