Presentation by Khun Supachai (ATCI) "Tech Trends 2012" on Jan 26, 2012

1. “The
Associa+on
of
Thai
ICT
Industry
“สมาคมอุตสาหกรรมเทคโนโลยีสารสนเทศไทย”
Thailand
Technology
Trend
2012
So;ware
Park
(January
2012)

2. Thailand
Technology
Trend
2012
-­‐ Consumeriza+on
-­‐ Predic+ve
Analy+c

3. Consumeriza+on
• IT
that
emerges
first
in
“CONSUMER”
market
then
into
“BUSINESS
Organiza+on”
• Home
based
IT
equipment/services
are
more
capable/less
expensive
than
that
of
the
workplace
• Popularized
by
Douglas
Neal
and
John
Taylor
(Computer
Science
Corp)
in
2001àDriver
for
web
2.0/Enterprise
2.0
• BYOD—Bring/Buy
Your
Own
Devices

4. What
is
Consumeriza+on
• Changing
the
Face
of
Work
–
Consumer-­‐based
Social
Media
for
adver+sing
–
Consumer-­‐based
Financial
Services
for
accounts
receivable
–
Use
of
consumer
or
Free
So;ware
for
sustaining
corporate
infrastructure
And…
What
we
are
going
to
focus
on:
• –
Use
of
personal
equipment
in
the
corporate
environment
• Source
:
h_p://www.seacliffpartners.com/poraolio/Consumeriza+on1.pdf
(page
5)

5. What
to
do?
• There
is
nothing
to
stop
it...so
let’s
make
the
most
of
it.
• Comsumeriza+on
of
IT
isn’t
wrong.
• Consumeriza+on
of
IT
isn’t
a
threat.
• It’s
about
Growth
of
Technology
in
Society
(not
about
your
IT
Dept)
• We
need
to
be
OPEN
to
great
tech
ideas
(even
if
it
comes
for
a
simple
user)

6. What
we
shouldn’t
be
doing?
• Not
understanding
of
How
it
eventually
FIT
in
together.
• Stopped
talking
to
end
users
(who
are
using
IT
doing
their
jobs)
• Not
seeing
clearly
that
more
people
are
now
more
online,
and
accessible…these
are
the
users
mind
sets.
(Source
:
h_p://www.informa+onweek.com/news/mobility/messaging/229400295)

7. Does
your
company
allow
employees
to
use
Personal
Devices
for
work?
!
http://bringyourownit.com/2011/09/26/trend-micro-consumerization-report-2011/

8. What
Devices/Who
owns/
Who
Support/Responsibili+es
!
http://bringyourownit.com/2011/09/26/trend-micro-consumerization-report-2011/

9. What
Drove
it???
• Increasing
adop+on
of
Social
Network
by
Customers/Employees.
• Increasing
use
of
smartphones/tablets.
• Credible
Public
Cloud
Compu+ng/Saas.
h_p://www.ca.com/~/media/Files/whitepapers/signature-­‐research-­‐idc-­‐whitepaper-­‐final.pdf

10. More
about
Consumeriza+on
• Consumeriza+on
will
stay
• Shi;
conversa+on
to
“SHARED”
Responsibility
• Joint-­‐Stewardship
• What
to
be
careful…
– Remote
Dele+on
of
personal
data
(MDM
case)
– Tracking
Individual
loca+on
– Monitoring
Internet
access

11. Bo_om
line
are
• Change
of
Business
planningàmore
driven
by
Consumers
(Empowered
End
Users)
• More
+me
doing
workàResults
differs
(produc+vity)
• Blended
of
life
(Work/Play
Blurred)
• Break
Organiza+on
Barriers
• Promote
user
innova+ons
• BIG
Driver
to
the
Cloud
Services

12. Challenges
• Lost
Control
• Confused
• Social
Networking
– What
level
are
allowed?
– Which
one
serves
Business?
– Behavior
of
collabora+on
changes
• Applica+ons
– What
(consumer)
apps
are
being
used?
– What
are
the
concerns?
• Security

13. Consumerize
IT?

14. Predic+ve
Analy+cs
• Variety
of
Sta+s+cal
Techniques
– Modeling
– Machine
Learning
– Data
Mining
– Game
Theory
• Analyze
current/historical
facts
and
make
predic+on
about
future
events.

15. Predic+ve
Analy+c
Use
in
• Science
• Financial
Services
• Insurance
• Telecommunica+ons
• Retail
• Travel
• Healthcare

16. Impact
from
Predic+ve
Analy+cs
• CRM
• Medical
Decisions
• Payment
analy+cs
(credit
ra+ng)
• Cross-­‐Sell
• Reten+on
Program
(Loyalty
Marke+ng)
• Direct
marke+ng
• Fraud
Detec+on

17. Thank
you