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Software industry in Thailand:
      Opportunity after the crisis
and Resources chances on ASEAN 2015


    Dr. Thanachart Numnonda
    Director
    Software Park Thailand
    1 December 2011
                                      1
Thailand Positioning
Rank 27: World Competitiveness Index (IMD)
Rank 10: Economic Competitiveness (IMD)
Rank 50: IT Industry Competitiveness Index
2011 (EIU)
Rank 76:E-Government Development 2010 (UN)
Rank 7: Global Services Location Index 2011
( AT Kearney)


                                              2
Thailand Software Industry
2011 Software Market 84,233 Million Baht
100,000+ IT Professional
1,000+ Software Companies; most are
SMEs
One of the Top 30 offshore outsourcing
destination rated by Gartner [Dec 2010]




                                           3
Emerging Technology Market
Broadband market is growing
– 2.6 Million Homes has broadband
– Market size is 20,000 Million Baht
Mobile App & Technology is growing
– Tablets & Smartphone explosion
– Local Mobile Apps 530 Apps [495 Million Baht]
– Demand on mobile contents, m-commerce, m-payment
Cloud Computing is coming & large opportunities
for Thai Enterprises
                                                     4
Software Park Thailand

Open in November 1999
Office Space, Training, Seminar,
Business Matching, Incubation
Center
55 Software Companies + 50 New
entrepreneurs
Position as a Gateway to Software
Business Opportunity in Thailand
                                    5
Thailand Flood Crisis
Worst floods in half a
century
$45 Billion Damage (World
Bank)
Central Bank slashed its
2011 GDP forecast from
4.1% to 2.6%
Seven big industrial parks
north of Bangkok were
effected; 9,859 factories and
                                6
about 660,000 jobs.
Opportunity after the Crisis
More investment in IT infrastructure,
software solutions.
Long-term growth opportunities for the IT
industry, especially technologies
associated with cloud computing, data
backup centres, data recovery and
business continuity services.
Software Parks good location for DR sites,
soft-landing spaces.
                                             7
8
Source: Free Flow of Services AEC, Ronnarong Phoolpipat
Main Objective of AEC




                                                          9
Source: Free Flow of Services AEC, Ronnarong Phoolpipat
Key Elements of AEC




                                                          10
Source: Free Flow of Services AEC, Ronnarong Phoolpipat
Impact of AEC

   •
       Gross GDP to 2.65 Trillion from 1.8
   •
       Free flow of Human Resources
   •
       Landing pad for re-export
   •
       Re-thinking of Investment Incentive
   •
       Large investment opportunity
   •
       Industry Shift


                                             11
Source: K.Nattasak, Oracle
ASEAN ICT MasterPlan 2015




                                                             12
Source: Ministry of Information Communication & Technology
Human Capital Development
           Initiative 5.1: Build Capacity




                                            13
Source: ASEAN ICT Master Plan 2015
Human Capital Development
         Initiative 5.2: Developing Skills
            Upgrading & Certifications




                                             14
Source: ASEAN ICT Master Plan 2015
Estimated ICT Workforce
                Demand in ICT Industry




                                                                          15
Source: ICT Human Resource Development in Asia and the Pacific, UN 2007
Human Capital IT Industry 2011

         China Rank 2 (Score 60.4)
         India Rank 10 (Score 52.8)
         Singapore Rank 13 (Score 51.8)
         Philippine Rank 45 (Score 34.9)
         Thailand Rank 46 (Score 34.0)
         Indonesia Rank 52 (Score 30.1)
         Malaysia Rank 53 (Score 25.9)
         Vietnam Rank 56 (Score 23.5)
                                           16
Source: Economist Intelligence Unit
Future of
Software Park Thailand


  “The Collaboration Platform for
          Businesses”




                                    17
Our Strategies


 1. Collaboration Facilitator & Initiator
          2. Specialization
3. Generate BusinessOpportunities by
    Creating Synergy Among Parks




                                            18
Our Vision


    Mobile Application
 Development Hub and
Cloud Computing Center




                         19
Software Park Thailand
E-Saan Software Park
Korat Software Park
Software Park Phuket


                         20
Mobile Technology for Thailand

             Training      Mobile
            Community     Outsourcing
             Incubation    Center




                                        21
22
Cloud Thailand

           Local     Training
 Cloud                            Cloud
           Cloud       Cloud
Thailand                         Outsourcing
            Data    Developers
 Group                            Center
           Center   with ATPAC




                                               23
Software Park Alliance2020
  Thailand          etc..
Software Park
                                Outsourcing
  Malaysia                        Center
Software Park


  Vietnam                         Cloud
Software Park                   Data Center
                    Macau
  Myanmar       Software Park
Software Park                                 24
Thank you

thanachart@swpark.or.th
www.swpark.or.th
www.facebook.com/softwareparkthailand



                                        25

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Software industry in Thailand: Opportunity after the crisis and Resources chances on ASEAN 2015

  • 1. Software industry in Thailand: Opportunity after the crisis and Resources chances on ASEAN 2015 Dr. Thanachart Numnonda Director Software Park Thailand 1 December 2011 1
  • 2. Thailand Positioning Rank 27: World Competitiveness Index (IMD) Rank 10: Economic Competitiveness (IMD) Rank 50: IT Industry Competitiveness Index 2011 (EIU) Rank 76:E-Government Development 2010 (UN) Rank 7: Global Services Location Index 2011 ( AT Kearney) 2
  • 3. Thailand Software Industry 2011 Software Market 84,233 Million Baht 100,000+ IT Professional 1,000+ Software Companies; most are SMEs One of the Top 30 offshore outsourcing destination rated by Gartner [Dec 2010] 3
  • 4. Emerging Technology Market Broadband market is growing – 2.6 Million Homes has broadband – Market size is 20,000 Million Baht Mobile App & Technology is growing – Tablets & Smartphone explosion – Local Mobile Apps 530 Apps [495 Million Baht] – Demand on mobile contents, m-commerce, m-payment Cloud Computing is coming & large opportunities for Thai Enterprises 4
  • 5. Software Park Thailand Open in November 1999 Office Space, Training, Seminar, Business Matching, Incubation Center 55 Software Companies + 50 New entrepreneurs Position as a Gateway to Software Business Opportunity in Thailand 5
  • 6. Thailand Flood Crisis Worst floods in half a century $45 Billion Damage (World Bank) Central Bank slashed its 2011 GDP forecast from 4.1% to 2.6% Seven big industrial parks north of Bangkok were effected; 9,859 factories and 6 about 660,000 jobs.
  • 7. Opportunity after the Crisis More investment in IT infrastructure, software solutions. Long-term growth opportunities for the IT industry, especially technologies associated with cloud computing, data backup centres, data recovery and business continuity services. Software Parks good location for DR sites, soft-landing spaces. 7
  • 8. 8 Source: Free Flow of Services AEC, Ronnarong Phoolpipat
  • 9. Main Objective of AEC 9 Source: Free Flow of Services AEC, Ronnarong Phoolpipat
  • 10. Key Elements of AEC 10 Source: Free Flow of Services AEC, Ronnarong Phoolpipat
  • 11. Impact of AEC • Gross GDP to 2.65 Trillion from 1.8 • Free flow of Human Resources • Landing pad for re-export • Re-thinking of Investment Incentive • Large investment opportunity • Industry Shift 11 Source: K.Nattasak, Oracle
  • 12. ASEAN ICT MasterPlan 2015 12 Source: Ministry of Information Communication & Technology
  • 13. Human Capital Development Initiative 5.1: Build Capacity 13 Source: ASEAN ICT Master Plan 2015
  • 14. Human Capital Development Initiative 5.2: Developing Skills Upgrading & Certifications 14 Source: ASEAN ICT Master Plan 2015
  • 15. Estimated ICT Workforce Demand in ICT Industry 15 Source: ICT Human Resource Development in Asia and the Pacific, UN 2007
  • 16. Human Capital IT Industry 2011 China Rank 2 (Score 60.4) India Rank 10 (Score 52.8) Singapore Rank 13 (Score 51.8) Philippine Rank 45 (Score 34.9) Thailand Rank 46 (Score 34.0) Indonesia Rank 52 (Score 30.1) Malaysia Rank 53 (Score 25.9) Vietnam Rank 56 (Score 23.5) 16 Source: Economist Intelligence Unit
  • 17. Future of Software Park Thailand “The Collaboration Platform for Businesses” 17
  • 18. Our Strategies 1. Collaboration Facilitator & Initiator 2. Specialization 3. Generate BusinessOpportunities by Creating Synergy Among Parks 18
  • 19. Our Vision Mobile Application Development Hub and Cloud Computing Center 19
  • 20. Software Park Thailand E-Saan Software Park Korat Software Park Software Park Phuket 20
  • 21. Mobile Technology for Thailand Training Mobile Community Outsourcing Incubation Center 21
  • 22. 22
  • 23. Cloud Thailand Local Training Cloud Cloud Cloud Cloud Thailand Outsourcing Data Developers Group Center Center with ATPAC 23
  • 24. Software Park Alliance2020 Thailand etc.. Software Park Outsourcing Malaysia Center Software Park Vietnam Cloud Software Park Data Center Macau Myanmar Software Park Software Park 24