software for the government sector and for business to business The director of Software Park Thailand outlined their plans to applications. The software industry in Thailand has the potential promote and support the local software industry in the following to grow strongly if it can utilize new technologies and business ways: 1) Create a "software cluster" and ecosystem to connect models such as cloud computing and mobile applications. With software companies and parks; 2) Provide technology transfer the right direction and support from organizations like Software and training on trends like cloud and mobile apps; 3) Develop Park Thailand the outlook for the Thai software industry is very partnerships for initiatives such as an e-marketplace and cloud positive.

1. Volum 1 / 2011
Software Industry
in Transformation
Facing the Need
for Fundamental Change

2. 02
Editorial Table of Contents Page
The software industry environment is in the
process of fundamental change The new era of cloud
computing has brought an abrupt change to the way
Asia-Oceania Regional
Software Park Alliance 3
in which software is designed marketed sold and
used This demands that software developers must
change their mindset away from the old client server
business model to one based on software services in
A message from the Chairman
of Software Park Thailand’s board 4
order to give their products scalability and the capacity
to thrive in this new environment.
Organizations leading the industry have mapped
a clear path to expansion in the new era.
Software Park Thailand
Where we’re going in 2011 5
At an international level the current president
of the Asia Oceania Regional Software Park Alliance
Lam Nguyen Hai Long is proposing closer international
collaboration He sees the mission of the alliance as pooling
the resources of its members and expanding its membership
Thailand Software Park Alliance :
Getting together for strength and progress 7
to include other economies in the region in order to help
local software and IT-related businesses to penetrate and
succeed in global markets.
Closer to home Software Park Thailand is forging
Software Park Thailand’s Events
10
a new spirit of collaboration with other software park
12
operators both government and privately run with Buoyant Market Outlook
the aim of pooling strengths and resources to achieve a
broad synergism Among other things this collaboration
for Thailand as ICT evolves
aims to help the ow of both resources and work
spreading and sharing them to and from the centre
in Bangkok and regional parks in provincial cities As
the region stands at the brink of the Asean Economic
Community this policy promises to give Thailand’s
software industry the strength it needs to remain at the
forefront of the Asia Oceania software market.
Software Park Thailand is also preparing to create
a “software estate” a business ecosystem for the software
industry with a function similar to that of industrial estates.
It is also proposing the creation of a “software cluster”
or collaborative grouping of software related industries
established under the Thailand Software Park Alliance
and focused on four main issues provision of virtual
o ces via technology technology transfer business
matching and cobranding activities.
All these moves are aimed at assisting the
development of local and regional software and IT
industries at a time of fundamental technological and
economic change Not only must we adapt, but software
developers in the Asia Oceania region must prosper with
far-sighted industrial and government direction to occupy
a prominent place on the world software and IT map.
Software Park Thailand Newsletter is produced by Software Park Thailand under the National Science and Technology Development Agency,
Address: 99/31 Software Park Building, Chaengwattana Rd., Pakkred, Nonthaburi 11120, Thailand.Tel.+662 583 9992 Fax: + 662 583 2884
www.swpark.or.th; www.facebook.com/softwareparkthailand

3. Asia-Oceania Regional Software Park Alliance 03
The first attempts members promoting visits between Alliance members in order to
to create a collaborative share experiences and business opportunities and establishing a
organization to speak with a soft landing zone in Vietnam.
unified voice for software
industries throughout the Q: Could you outline the action plans you will roll out
Asia-Oceania region were through the Alliance during 2011 and 2012?
made at a Regional Software A: At present my action plan is to upload information on to
Park Forum in Bangkok in 2007. SPA’s website that is strongly aimed at sharing experiences and
Unofficially the Asia opportunities for investment cooperation.
Oceania Regional Software Next we will create a soft landing zone in Vietnam so that
Mr.Lam Nguyen Hai Long
Park Alliance (SPA) was formed Alliance members and their tenants or members can utilize this
in that year when software facility.
park operations and IT related organizations throughout the We will also promote and advertise the image of the Alliance
region saw the benefits of unity in confronting global markets. in the international community through media channels.
A year later the alliance was officially established We are also organizing a special event an annual workshop
bringing together 22 software related organizations from 13 to share experiences and information At present we are
economies in the Asia-Oceania region Members signed a cooperating with the Vietnam Consumer Digital World Expo one
Memorandum of Understanding in Xiamen China on of the biggest and most prestigious ICT events in Southeast Asia
September 8, 2008. to hold this forum It is expected to take place in Ho Chi Minh City
The vital mission of the alliance is to help local software Vietnam from July 14 to July 17 and again in December this year.
and IT related businesses in the region to enter and succeed in I hope it will attract the attention of countries in the Asia-
global markets To achieve this it aims to assist the development Oceania region that are not yet members of SPA so that they will
of regional software and IT industries giving them a prominent join us.
place on the world software and IT map.
The three year old alliance has been moving towards Q: What key areas of collaboration between software parks
achievement of its mission as is clear from an interview granted will you focus on?
by the incumbent President of the alliance Lam Nguyen Hai Long A: I would like to focus on plans for each [software park] member
of Vietnam exclusively for Software Park Thailand’s Newsletter. to act as a soft-landing zone to serve Alliance members [who are
expanding into new markets] I am trying my best to quicken the
Q: What's the mission of Asia Oceania Regional Software
pulse of the SPA "from vision to action" Simultaneously I also want
Park Alliance, in your terms?
to hasten the mutual sharing of infrastructure and software.
A: Following on the work of previous Presidents I am
This is the power of cooperation drawing advantage from
pursuing the Software Park Alliance mission which includes
all of the SPA members to establish long term business plans and
building and enhancing the SPA image for investors as well as
innovations in this competitive industry and promoting strong
for the international community.
development in each area I believe that this cooperation will create
As the new president of SPA in 2011 I would like to
strength between Alliance members and strength for our ICT industry
enhance cooperation between the ICT industry in Vietnam
compared to other software parks around the world.
and those in other economies in the Asia-Oceania region to
The Alliance will also enhance bilateral and multilateral
develop the ICT industry so that it is stronger and more effective
cooperation to create value for each country's software [industry]
and expand the SPA to other economies in the region by
For myself I want to use and enhance the strength and the
admitting more members.
advantages of each regional economic community in order to
Q: What are the main strategies of the SPA in 2011 and build a soft landing zone [in Vietnam] I must accomplish that in
2012, and what are the key performance indicators for this term.
these?
A: The SPA’s main strategy for 2011 and 2012 is to share : The power of cooperation
infrastructure and information among the Alliance members
and their tenants or members We will create “soft landing
zones” in each economy so that Alliance members and their
tenants or members can use these facilities [when expanding
into new markets] At the same time we will build the prestige
of the alliance and give it a high position in the international
community consistent with general economic development
in the new era.
The key performance indicators will include frequently
updating information on to our website for the benefit of alliance
members promoting community consistent with general
economic development in the new era.
The key performance indicators will include frequently
updatinginformation on to our website for the benefit of alliance

4. 04 A message from the Chairman
of Software Park Thailand’s board Manoo Ordeedolchest.
The ‘do or die’ challenge of the cloud
The new era of cloud computing is forcing
software developers into a “do or die” situation according
to the Chairman of Software Park Thailand’s board
Manoo Ordeedolchest.
Manoo Ordeedolchest
He said cloud computing was changing the way
people used software so developers had to change
their mindset away from the old client/server basis
for design of their products They have to learn new
technologies in designing and developing software so
that it is not only service based but is capable of changing
in size or scale according to the number of users.
Manoo described the Thai software industry as
being in the middle of a trans formation forced by
the most influential technology platform yet created
cloud computing The challenges of cloud computing
are not only playing an important role in the design
and development of software but are also forcing
changes to the software business model “If software companies do notchange their mindset
and do not redesign software toserve the cloud computing
The growing acceptance of cloud computing environment they will die sooner or later. In the long run
among businesses is not due simply to its technological they will not be able to run a software business ” he said.
advantages A major consideration is cost and businesses
are turning away from investing in their ownsoftware The competitive models in the information and
to instead use servicesprovided by software companies communications technology (ICT) industry include ICT as
via the cloud based on payment per use So as well as a business ICT as an enabler and ICT as asupporter. Manoo
changing the way companies are designing and developing said that in the era of cloud computing software companies
software cloud computing is bringing market opportunities should focus on ICT as an enabler and as a supporter
for software firms he said. because these two models would have the greatest impact
on the country’s gross domestic product (GDP).
“The wide Internet connected infrastructure and
the growing acceptance of cloud computing opens However to be effective as either an enabler or
new doors for software companies to access potential supporter for other business and industry sectors software
customers But they have to change their mindset and companies have to be able to use the correct latest
develop software that is aligned to the concept of cloud technologies.
computing ” Manoo said.
Software companies that attempt to provide their
The major difference in technology facing developers existing software suites on the cloud without redesigning
is the use of non SQL databases allowing the design of them will face the challenge of scalability when the number
software with more scala bility. of users increases and these companies will ultimately
fail Manoo said.
“In the cloud computing environment the scalability
of software is the most important issue They will be “The local software industry as a whole needs to
not succeed in providing software on the cloud if they be aware of these matters It is the role of Software Park
continue to build software with the old technology of the Thailand to educate Thai software firms so that they
client-server environment based on an object oriented understand this transition period and to help the software
database” Manoo said. industry to undergo these changes successfully ” he said.
The current major technology about which
developers must learn before designing new software
is that related to relational databases.

5. 05
Where we’re
going in 2011
Thailand’s software
industry is in the midst of
transformation its outlook one
of unprecedented opportunity.
Software Park Thailand
a government organization Q: How will Software Park Thailand promote and
has the vital role of driving encourage the software industry in Thailand?
the software industry through
a changing technological A: Software Park Thailand will work as a “software-estate”
environment and into a future industry We will create an ecosystem for the software industry and
of strong business growth. create a “software cluster” in order to connect with other software
The following is an parks in the nation such as E-Saan Software Park Korat Software Park
interview granted to Software .
Dr Thanacha r t Numnonda and Software Park Phuket [In this way we hope] they will pool
Park Newsletter by Software developers so as to create demand and supply for the software
Park Thailand’s Director Thanachat Numnonda. He speaks about
industry within this virtual software park and provide cobranding
the directions of support for the software industry.
alliances for businesses to support the industry.
Moreover Software Park Thailand will provide one stop
Q: Can you tell us about Software Park Thailand’s services and technology transfer between software parks with
direction and policies for promotion and support of the in the cluster so that software companies are able to run their
software industry? businesses by themselves.
We will gather with software companies in order to
A: Software Park Thailand was establish n 1999 under build their business strength by usingsuch strategies as business
the Science and Technology Ministry We have the aim of developing matching The park is also working with the Center for Promotion
Software Park into a “softwar e-estate community” similar to an of Imports from Developing Countries in the Netherlands to
industrial estate for software houses which will gather all software provide software outsourcing and
companies and developers from both government organizations incubation services so this will create a virtual software park
and the private sector into a virtual Software Park Thailand. or a virtual park model within which Software Park Thailand will
The park will also work with the Software Industry Promotion be a hub for software companies and developers in the nation
Agency (SIPA) to facilitate the business of developers and software Software Park Thailand will also be able to provide information
companies such as by SIPA’s provision of tax incentives to support and knowledge on technology and business trends to support
software investors and software companies. software companies and businesses.
Q: What technology trends and new technology will
Software Park Thailand promote among software companies
and developers?
A: Software Park Thailand will promote cloud technology
and develop a database to support both existing software
businesses and newcomers to the software industry.
The Park will also work with its partners to develop a
mobile application developmentgroup called Mobile Technology
for Thailand(MT2 or MT square).
MT2 will become the centre for all stakeholders in Thai-
land's mobile application development ecosystem pooling the
resources and contributions of all founding organizations. It will
provide technological know how development facilities training
and assistance to commercial software developers.

6. 06
Q: How will Software Park Thailand lift the potential
of local so ftware companies and businesses?
Q: How will Software Park Thailand cooperate with A: We w ill provide technolo gy trans fer to local
other organizations to promote the software industry? software compan ies and businesses covering such as mobile
applications and cloudcomputing The park will also work with
King Mongkut's Institu te of Technology Lat Krabang to create a
A: We will work with business partners to create strength mini master’s course in iOS and wit h Assumption University to
for the cluster of developers software businesses and companies provide a master’s degree course in IT Security management.
enabling them to move forwards rapidly by using new and The Park will also work with True Corporation to develop
suitable technologies that will lead business and industry. a cloud computing project called The Winner Project to provide
Moreover the park will work with business partners to support for software companies that wish to utilize cloud computing
develop alliances and coventures to support and develop to provide software as a service to their customers.
software companies to meet the demands of the market It is also working with business partners to develop a
nationwide We will also provide training to each cluster so Thailand outsourcing center and to provide an e-market for the
that each cluster will able to provide training to members in software industry. This will be based on the same model as the
their areas. famous e-market store Salesforce.com. The park will collaborate
We will also promote the “SPI@ease” program which with partners to establish the software e-marketplace as an
aims to raise the software development process to global online store for local software companies It will be designed
standards by applying for CMMI (Capability Maturity Model to give these companies an alternative and effective channel for
Integration) certification Financial subsidies will be provided delivering their software products at lower cost In this way it
to Thai software companies that join this program The park has will help the local software industry to make the best use of
a target of helping 22 local companies to reach international existing human resources to provide their products via online
standards in the next three years divided into four companies marketing.
reaching CMMI level 2 13 companies getting to CMMI level 3
and 5 companies reaching CMMI level 5. The budget for this Q: What do you think of the outlook for the software
program is Bt36 million. industry in Thailand?
The park will also cooperate with SIPA to promote
and develop software to support public demand. A: I think that global trends are focusing on services and
that services will become a major part of the software industry
This is an opportunity for software companies and [I believe] they
will focus their business on providing software services Thailand
should develop a range of information technology architectures
and mobile applications to support the industry.
Thai companies also have more opportunities to develop
software to support tourism and small and medium sized
enterprises This software will support the travel ecosystem and
SMEs will be able to use customer relationship management (CRM)
to support their niche markets. Local developers will also provide
customized software applications to businesses such as logistics
and retail industries.

7. 07
Thailand Software Park Alliance
Getting together for strength and progress
One of Software Park Thailand’s major strategies is the
creation of a united software industry in Thailand, giving it the
resources and strength it needs to be the front runner in the
Asia-Oceania region.
To that end it has initiated collaboration with other
software park operators in the country both government and
privately run with the aim of pooling resources and combining
their strengths so the software industry is not fragmented.
The move is the first of its kind to pool the capability of
E-Saan Software Park
software parks throughout the country all of which have different
This park was established eight years ago at Khon
strengths and focus areas The collaboration aims to help the flow
Kaen University as a centre to support and promote
of software development resources and work from the center in
the software industry in the Northeast Its formation came
Bangkok to and from parks located in provincial cities It is also
from a collaborative effort involving Khon Kaen University
envisaged that the flow of software development and jobs will
the Khon Kaen Chamber of Commerce and the Federation
extend to the Asia-Pacific region through Software Park Thailand’s
of Thai Industries Khon Kaen Chapter.
regional network the Asia Oceania Software Park Alliance.
The park’s role is to support the operations of local
businesses with software and technologies It is both a supporter
Thailand Software Park Alliance (TSPA) and facilitator encouraging local businesses to adopt software
Software Park Thailand’s director Thanachart Numnonda and technologies developed by local software companies.
said that collaboration under the Thailand Software Park Alliance The park focuses on
focused on four main matters virtual office via technology technology
transfer business matching and cobranding activities One of its
Wanchai Soomleg
first benefits will be the development of a database of all software
companies in Thailand as well as a database of services offered by
the various software parks It is hoped this will be a springboard for
operators planning to establish new software parks giving them a
jump start instead of starting from zero.
“Finally we will get together to set up a committee to work
as a coordinator of the activities of all software parks ” Thanachart
said.
Local software parks that have already joined the Thailand
Software Park Alliance include E-Saan Software Park Korat Software Web based software services enterprise software and open
Park (Thailand) and Software Park Phuket. source software said its director Wanchai Soomleg.

8. 08
E-Saan Software Park has recently been appointed as a
Microsoft Technology Associate (MTA) and as such it provides
services including technology training and Microsoft certifications.
“As an MTA the park can provide certification to developers
who pass the [necessary] examinations The park also provides
training At present it is training 150 developers every six months
We aim that about 60 to 70 per cent of these people will get
Microsoft certifications The more international certifications our
developers have the more opportunities and jobs there will be for
developers living in this region ” Wanchai said.
The park is also a testing center for open source software
The testing is done online and involves developers from Khon
The first phase is expected to require investment of
Kaen and nearby provinces including Maha Sarakham Roi Et and
about US$20 million (Bt605.69 million) and construction is
Udon Thani.
expected to begin before the end of this year Facilities in the
However the park ’s main functions are business
first phase will include an academy of higher education a
development and introducing companies to markets techno-
software research and development center focusing on
logy transfer software business incubation business and infor
agriculture tourism and the environment a software
mation technology consulting and rental and training facilities.
incubation center a software business park a disaster recovery
Currently the park has eight local software companies
center a call center and a preinformation communication
in incubation and it houses three other software firms It is a
technology school.
member of the Thailand Software Alliance (TSPA) which helps
Korat Software Park is set to be the hub of software
the park to keep up to date with the latest technologies as
development in the northeastern part of Thailand It is supported
well ashosting collaboration with other parks in order to match
by and linked to local educational institutes and plans to supply
software resources and markets.
software and technology to local business and industry as
well as that across the country through its collaboration with
Korat Software Park
the Thailand Software Park Alliance.
Set up in 2009 with the support of the Nakhon Ratchasima
Within Nakhon Ratchasima province there are six
Provincial Administrative Organization Korat Software Park aims to
university level education institutes Nakhon Ratchasima
make Nakhon Ratchasima Province a “software industrial city” in the
Rajabhat University Suranaree University of Technology
next three years (Korat is a traditional Thai name for Nakhon
Rajamangala University of Technology Isaan Vongchavalitkul
Ratchasima) To create the software industrial city of its vision the
University Nakhon Ratchasima College and Phanomwan
park needs to produce at least 5,000 software professionals within the
College These institutions combined produce nearly 1,300
next three years.
technology students per year.
The head of Korat Software Park Phadet Jinda said the
“Korat Software Park will work with these partners
park was currently in the “feasibility study and design” phase
that provide University Business Incubation (UBI) at each
By next year construction phase 1 is expected to commence In
university to pool resources to supply locally developed
its first phase Korat Software Park plans to launch the Khao Yai ICT
software and technology to the local market including local
Academy (KICTA). KICTA will be located in the Khao Yai National
government industry businesses and small- and medium-sized
Park 160 kilometers from Bangkok, on 48.5 hectares of land.
enterprises (SMEs) ” Phadet said.
The park also aims to promote the use of software
Phadet Jinda
technology and innovation in the local government and
business sectors in order to help them take advantage of
technologies while at the same time helping to encourage
the local software industry.
“Joining both the local and regional software park
alliances will help local and newly started software parks like
Korat Software Park to set up and run efficiently and strongly.
Working with partners will help to pool our strength and
resources eventually driving the country’s software industry
forward ” he said.

9. 09
Software Park Phuket
This park was founded in late 2008 with support from
Software Park Thailand, the Southern Science Park and Blue
Lagoon Phuket It results from the government’s vision of making
Phuket an international city.
Earlier Phuket became an ICT City in 2000 so that all ICT-
related infrastructures were developed to improve the quality of
life for local people and meet the expectations of international
visitors.
The main goal of Software Park Phuket is to extend business
opportunities to small and medium sized enterprises (SMEs)
Its mission is to turn Phuket into a software development center.
Kongkiat Kespechara
The park’s director Kongkiat Kespechara said Software
Park Phuket was set to become a Science Park for Software in the services include teleconferencing and hosting.
southern part of Thailand It focuses on two main pillars of software Software Park Phuket recently kicked off collaboration
research and development healthcare and tourism. with Microsoft ( Thailand) to roll out the first phase of a
This year the park’s flagship project has been collaboration Microsoft Innovation Center in the southern part of the
with local universities to transform their research and development country The first phase lasts about seven months A Microsoft
outcomes into marketable products The park’s innovation and Innovation Center provides training consulting and proof
incubation center is playing a major role in this mission. of concept for projects.
The manager of Software Park Phuket’s Innovation and “The park provides a Microsoft technology training
Incubation Center Rattana Wetprasit said the park’s mission service both offline and online from Microsoft experts ”
was to commercialize research and development by matching Rattana said.
development of software companies in the park with research The park is now working on helping local software
at universities It coordinates and facilitates all the necessary developers to apply their developments in the real world These
services in the matching process in order to turn research into include a mobile application for a healthcare project that is
commercial services. supported by the Phuket Provincial Administrative Organization
“Currently we are in the process of matching a software and a mobile application for tourism at Patong beach.
company’s healthcare solution with research at Prince of Songkhla “All the moves are aimed to drive Phuket as the center
University This project is likely to attract R&D funding from the of software research and development in the southern region.
National Innovation Agency This year we will see more collaboration We are also closely collaborating with Software Park Thailand
like this ” Rattana said. and other local software parks to combine our strength to
At the same time the park is maintaining services including drive Thailand’s software industry forwards ” Rattana said.
rental space and business and technology services. Currently there
are 10 companies located in the park excluding those that are in
incubation The park currently has three “in wall incubatees” and
13 “out of wall incubates” .
She said business services included processes like
company registration applying for Board of Investment support
and business backup such as accounting systems Technology

10. 10 Software Park Thailand Events
Get ready for AEC 2015 Seminar
Business Delegation from Vietnam CIO
(May 31, 2011)
Club (March 14, 2011) The implementation of the Asean Economic Community
Software Park Thailand welcomed an ICT trade delegation in 2015 for the software industry was the subject of a seminar
from Vietnam led by the CEO and CIO Club and headed by Vie hosted by Software Park Thailand on May 31. The event was
tnam’s Ambassador to Thailand His Excellency Mr. Ngo Duc Thang. entitled “Asean Economic Community (AEC) 2015 Is the
Software Park Thailand organized an IT business matching Opening-Up of Trade and Services in the AEC a Barrier or an
session involving Thai and Vietnamese software companies and Opportunity?”
also took the delegation to visit the some tenants and Incubation The seminar sought not only to transfer knowledge but
Center in the park. also to encourage analysis of the new trading environment so
that Thai software businesses can prepare for 2015 by perceiving
the AEC not only as a real change but as an opportunity.
Lectures and forum discussions at the seminar involved
both local software companies and government sector
representatives including the representatives from Ministry
of Information and Communication Technology, Department
of Trade Negotiations Ministry of Commerce Microsoft (Thailand)
and MFEC Plc.
MT2 Alliance (April 26, 2011)
In an effort to put Thailand’s mobile application software
industry on the world map nine government private and edu
cational organizations have joined hands to form a group called
Mobile Technology for Thailand (MT2 or MT Squared).
MT2 will become the centre for all stakeholders in Thailand's ICT and E-Government Seminar
mobile application development ecosystem pooling the re
sources and contributions of all founding organizations It will (April 20, 2011)
provide technological knowhow development facilities training Seminar on “Enterprise Architecture for E-Government”
and assistance to commercial software developers. jointly hosted by Software Park Thailand, the Thailand chapter
The nine founding organizations are the Telecommuni of the International Association of Software Architects (IASA)
cations Research and Industrial Development Institute (Tridi) and the E-Government Agency sought to create awareness
Software Park Thailand the National Electronic and Computer and provide knowledge related to the drive towards e-govern
Technology Centre (Nectec) Kasetsart University King Mongkut 's ment and the ICT architecture.
Institute of Technology Lat Krabang Microsoft (Thailand) Intel Guest speakers are from major IT related organization
Microelectronics (Thailand) Samart Corporation and Spring such as DTAC PTT ICT Solutions Oracle (Thailand) Microsoft
Telecom while private sector members of MT2 are including (Thailand) Chulalongkorn University and the E-Government
Intel Microelectronics (Thailand) and Microsoft (Thailand). Agency.

12. Buoyant Market Outlook
12
for Thailand as ICT evolves
Thailand’s information and com Telephony Service Providers (ITSPs) and It says that demand for mobile-data
munications technology (ICT) market is Internet Service Providers (ISPs) that have usewill continue to grow in 2011 because
believed to be among those with the highest Internet data-center facilities. of the popularity of smart phones and
potential in the Asia-Pacific region. It says the use of smart phones has mobile devices not only among ordinary
According to the Software Industry become an important part of the modern consumers but also among business users
Promotion Agency (SIPA) the country’s Thai lifestyle and lately smart phones have This is mainly due to strong demand from
total ICT market covering computer hard shown massive growth It believes that new mobile Internet access instant messaging
ware and software computer services and product mixes with strategic pricing will services and social networking.
data-communication equipment is expected continue to generate momentum in the IDC expects that vendors of business
to reach a value of Bt678.64 billion in 2011 market specifically those from vendors offer analytics software will introduce tools that
This means it is expected to grow at a rate of ing systems infrastructure storage security will provide enterprises with on demand
11.7 per cent from its value of Bt607.38 billion and services solutions. social analytic solutions These will mine
in 2010. Listing the trends that it believes will text and analyze “sentiment” in customer
Market research firm International have the biggest commercial impact on the data dispersed over social websites such
Data Corporation (IDC) says the overall ICT Thailand ICT market in 2011 IDC says mini as Facebook Twitter YouTube and blogs
market in Thailand will be shaped by advance notebooks will feel the pressure from the rise It also believes that wider adoption of
ments in social media greater acceptance of of media tablets IT service providers will social platforms across enterprises will
smart phones and increased demand for further refine their verticalization strategies encourage investments in analytics to
data services for both fixed and wireless business on the cloud will materialize social com-plement online community feed
communications. media will benefit from the advantage of back and sen timent.
“We believe that rising consumer social-analytics or exploring analytics abilities The leaders of industry organizations
demand for mobile devices and personal over social platforms mobile operating sys within Thailand’s ICT market have also
computing systems will play an important tems and application design will span multiple been enthusiastic in their outlooks.
role in driving ICT spending in Thailand ” mobile platforms the rise of integrated in
said IDC Thailand’s research manager At frastructure solutions will stir channel deve
taphon Satidkanitkul. “Comparing the dif lopment consumers will invest more in licensed
ferent verticals the financial services tele security software and the rising demand for
communication and government sectors mobile data services will stimulate operators
are likely to be dominant spenders.” to customize a variety of packages.
Boonrak Sarakanond
The firm sees the upward trend in The firm says the hype surrounding media
information technology (IT) spending con tablets has already led many consumers to Association of Thai ICT Industry (ATCI)
tinuing in 2011 with year on year growth think twice about buying a new PC especially president Boonrak Sarakanond said Thailand’s
of 9.3 per cent in combined spending on a mini notebook The mini notebooks market ICT market continued to grow despite the recent
hardware software and IT services Total IT is hurting not only in demand but also in supply.
spending will therefore probably exceed PC and smart phone vendors all began to launch
US$6.5 billion or more than Bt197 billion media tablets late in 2010 targeting the same
IDC also believes the infrastructure as segment that used to use mini notebooks IDC
a service (IaaS) cloud computing model says Thailand should record significant adoption
will be widely adopted in 2011 These ser of media tablets in the second quarter of this
vices are likely to be offered by Internet year.
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