Presentation ของ ผอ. Software Park ให้ผู้เข้าอบรมผู้ประกอบการ Software รายใหม่ 24 กพ 2011

1. Software Park Thailand
The New Challenge
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
24 February 2011

2. SP SOFTWARE SERVICE CO.,LTD.
CONNEXION
TM
EXPERT
DREAMDIGITAL
Innovation * Creativity * Knowledge
NIS: บริษัท เน็ต เวิร์ค อิน โฟ โซลูช ั่น จำกัด
Open Enterprise Systems ADVANCE

3. Software Park Thailand
May 1997 : Approved by the
cabinet
November 1999 : Established
and moved to the current
building
April 2001: Grand opened by
HRH Princess Maha Chakri
Sirindhorn.

4. Software Park Directors
Dr. Rom Hiranpruk
Ms. Suwipa Wanasathop
Assoc.Prof.Dr.Thanachart Numnonda

5. : OUR MISSION
Infrastructure & Facility Support Technology Enabling Services
Office Rental, Training & Meeting Provide technology Platform
Room Rental, Park Clustering Collaborate with stakeholder to provide
latest technology to alliances
SWP Services
Software Business Enabling Technology Transfer IT Advisory
•
• Promote use of IT, to all sectors of the economy to • Promote transfer of relevant • Improve standard of
help increase productivity and competitiveness technologies for software local software
• Collaboration with the industry industry –professional and companies to
• Create environment conducive for software international level
businesses management levels

6. : INSIDE
SOFTWARE PARK
Technology
Infrastructure & Software Business
Transfer
Facilities Support Enabling
IT Enablement IT Advisory
Incubation

7. Software Business Enabling
 Collaboration with Industry
 Enabling software business on the new IT
Trends
 Business Matching
 Promote Thai Software Brand
 Go to Market Program (Local/International)
 Empowerment Program
 Develop Strategic Alliances

8. : IT Professional
Development
Technology Transfer
The Center for the Human Capital Development to build and enhance IT
capability of both individual and organizations by collaborative educational
activities and initiatives with the network of renown partner organizations in
Thailand and overseas.
PARTNERS:

9. : Activities
Tech Trends 2011 : 16 Dec 10
2010 : Bangkok Software
Summit

10. : IT Advisory
Knowledge-based center to increase productivity and improve quality of software companies to
achieve business excellence through software process improvement.
Industry Maturity: CMMI in Thailand
• (SW Productivity Repository  Maturity Level 2: 9 company
and Benchmarking)
 Maturity Level 3: 23 company
 Maturity Level 5: 1 company
User Organization People
Total 33 Company
Maturity Maturity Maturity
• CMMI Dev • PSP
CMMI ACQ
• CMMI Ser. • TSP
• People CMM • Lean
• ISO 9000 • ITIL
• ISO 20000 • SPI AI
• ISMS • SPISE
Community/ Partnership
Thailand SPIN, Expert Pools, SEI Partner Alliance
Knowledge based center
Newsletter, Tools, Process Library, BOK SPIAI
White paper, Articles.

11. : Thailand IT Cluster
Software Park Thailand www.swpark.or.th
Innovation Cluster 1, www.sciencepark.or.th
Thailand Science Park
Software Park Phuket www.softwareparkphuket.com
Korat Software Park www.koratswpark.org
E-saan Software Park www.esswpark.org
Chiang Mai Software
Technology and Outsourcing
Centr

12. Next Major Computing Cycle
Source: Morgan Stanley 2009

13. New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
Social Networks

14. Gartner Top 10 Strategic Technologies

15. Technology & Social Shift
New Business Rules
Communication Shift
Social Networks
Socializing & Sharing

16. The enterprise world we live in
2010 and beyond
Global Direct, Open Customers
(Customers, Resources, IPs are acquired everywhere) Communication
(e.g. Social Media)
Digital Life Convergence
(Work and Personal lines are blurring)
Work Remotely
(Mobility Trend)
Transparency
(Blogs, Social Computing) Brief Collaboration
(Assemble the best, Disassemble upon completion)
Source : I’m Cloud Confused

17. The new “Always On”
workforce
Smaller and Less Sufficiently Skilled
Increasingly Global
Highly Virtual
Vastly Diverse
Autonomous and Empowered
Source : Hewitt Associates: Next Generation Talent
Management

18. Social Business Landscape
Source : Hinchcliffe at SBS 2010

19. The 21st Century Business Environment
Source : Hinchcliffe at SBS 2010

20. Software Park Vision
“The future of Software Park is not a
location, it is a platform and community on
the Internet.”

21. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon

22. Software Park Mission
on New Computing Era
“Enabling Thai software industry to
understand and have skills in the software
business; especially in Mobile
Applications& Cloud markets”

23. Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010

24. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon

25. Cloud Computing Market

26. Technology Transfer
Mobile Application Training
– Android
– iOS Programming; short course, Mini-
Master
– BlackBerry, Windows Phone 7
Cloud Computing Training
– True IDC
– Microsoft Azure
– Google App Engine

27. iOS Training
Mobile Devices for Modern Business
iPhone Application Development : Basic
– 5 Days course
– First Course 7-11 Feb
iPhone Application Development : Advance
– 5 Days course
– First Course 14 – 18 March
http://www.swpark.or.th/service/ttd/annual-
training-schedule

28. Mini Master
Co-Course with Faculty of IT, KMITL
Mini Master in iOS Programming
– 140 Hrs course
– iPhone Development
Mini Master of Java Technology
– 140 Hrs course
– Web Services/ SOA/ Google Cloud
Start in May 2011

29. Mobile Testing Center
Mobile Application Developer community
Handset Testing Center
Partner with TRIDI, NECTEC
Grow applications on Cloud Device

30. True IDC
Free training for software houses
The Winner Project
Build awareness for Software Industry

31. The Strategic Positioning to Win in
the“Flat World”
Winners
Are the integrators who can effectively integrate
the optimal resources in the world
or
Are the integratees who are leaders in a
segment of each industry and who become the
best alternatives in the world
Mr.Stan Shih : Co-Founder Acer Corp.

32. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th