A Marketing Plan for a new Product that is Nice Sugarcane Juice..

1. “A Nutritious Drink for Health & Mind”

2. Why Sugarcane Juice

3. Product Profile
• Pure natural Sugarcane, mineral salts,
vitamin C and
limited edible preservative
Ingredients
Container • Stylish plastic bottles
• 120ml, 250 ml, 500ml, 1 Liter
Container
Size

4. Product Profile
• 120 ml for 13tk, 250 ml for Tk.20, 500
ml for Tk.36, 1 liter for Tk.65
Product
Price
• 3 Months
Estimated
Durability
• Advanced technology imported from
• USA and Germany Machinery

5. Pricing Strategies

6. Place Strategies
Convenient locations
Easier to both collect the raw materials and transport the
final goods
Distribution Channel

7. Advertising paper ads, TV
commercials and Radio
advertisement, neon signs
and bill boards
Direct Selling through
trained sales person
Promotional
Strategies
Promotional Tools discount,
gifts, lucky coupons, tour
tickets
Public Relations commit
social development,
supporting social activities,
to arrange cultural functions
and mobile game shows

8. Market Segmentation
Geographic Segmentation
“Dhaka, Chittagong, Sylhet, Rajshahi,
Khulna, Barisal and Rangpur”
Demographics Segmentation
“Individuals, Family, Sportsmen, and
Business buyers”
Psychographic Segmentation
“Higher class, middle class, lower class”
Behavioral Segmentation
“Sick, Health conscious, tourists and
sophisticated people”

9. Target Market

10. Market positioning
Unique
Product
Healthy
raw
materials
Reasonable
price
Nutritious
to human
body and
mind

11. Competitive Analysis/ SWOT
analysis (Strength)
Available input
materials
Good
distribution
channel
Technological
and marketing
knowledge
Easy
manufacturing
process
Low
production
cost
Reasonable
price

12. Competitive Analysis/ SWOT
analysis (Weaknesses)
taste
differ
from the
original
juice
easy to
copy the
idea
cannot be
preserved for
longer period

13. Competitive Analysis/ SWOT
analysis (Opportunities)
Possibilit
y to
create
monopol
y market
Large
market
High
demand
Chance
to
export

14. Competitive Analysis/ SWOT
analysis (Threats)

15. Financial Statement for 3
Years