1. Journey to IPO – BUILDING YOUR BUSINESS FOR AN acquisition January 25, 2012 [email_address]

2. Journey to IPO – BUILDING YOUR BUSINESS FOR AN acquisition What Do you want next?

4. At 15, I had 2 Goals- 1) Bicycle NYC-Seattle 2) Don’t walk any hills

5. Problem – flat tire before we left New York – 2 more that day

6. Very Long Hills No “I” in TEAM

7. 3,752 miles later!

8. … Then We Climbed Mt. Rainier (Right goal, wrong tools)

9. Meet Mark, Entrepreneur

11. 1) It’s ALL About Your Team

12. Do You Have the Team You Need? Hire SLOWLY, fire quickly Great people drive your business, bad people kill it

13. What If You Could Read Them? YOU CAN!

14. How They Do It – Read Behaviors

15. Why They Do it – Values

16. How Does Your Company Look?

17. Values Drive Your Team (Train for skills)

18. Train Your Team – then Have Fun

22. 3) Make The Buyer Look Smart Show fast entrance into a new business - you are expert Deliver the “Promise of pot of gold at end of the rainbow ”

24. A Secret They Won’t Tell You They buy you - then the business Be nice, open, curious, helpful and positive

26. 4) What Do You Want Next?

31. THANK YOU! mark@markfriedler.com (Follow up with markfriedler here too)

32. Journey to IPO – BUILDING YOUR BUSINESS FOR AN acquisition (Thank you! Connect with markfriedler) mark@markfriedler.com 415.683.6601