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Big data and ibm flashsystems
- 1. © 2015 IBM Corporation IBM Storage Getting more from Big Data – Big Results! IBM FlashSystem Overview Eric Sperley, IBM Systems Executive Staff Philip Clark, FlashSystem Technical Lead
- 2. 2 © 2015 IBM Corporation Download this slide http://ouo.io/9MbZS
- 3. 3 © 2015 IBM Corporation • Radically accelerate your most critical applications and stop getting crushed at peak usage? • Do it quickly with the lowest risk? • Co-exist with, and return performance and value to your existing disk array? • Derive business value from your big data in real or near real time (Meaningful, timely analytics)? • Not have to risk critical production stability on early stage products and companies? The Goals (What if you could…)
- 4. 4 © 2015 IBM Corporation *Calculations by IBM based on Gartner Report: Market Share Analysis: SSDs and Solid-State Arrays, Worldwide, 2013 **Source: IDC, 2014 Shipped more capacity in 2014 than the two closest competitors combined** Global market acceptance #1 with 25% market share Clear leadership position 44% greater revenue than next closest competitor* IBM Ranked #1 for Flash Storage(SSA) Market Share, Worldwide based on revenue for 2013 and shipment data for 2014 What have we achieved?
- 5. 5 © 2015 IBM Corporation Traditional Approach Structured, analytical, logical New Approach Responsive, pervasive, adaptive TraditionalTraditional SourcesSources DataData WarehouseWarehouse NewNew SourcesSources HadoopHadoop andand StreamsStreams Expanding from Enterprise Data to Big Data
- 6. 6 © 2015 IBM Corporation Yields 5 Common Use Cases A Study of 1000 Big Data Client Examples
- 7. 7 © 2015 IBM Corporation Performance Gap CPU performance up 10x this last decade Storage has grown capacity but unable to keep up in performance Systems are now Latency & IO bound resulting in significant performance gap Why flash…
- 8. 8 © 2015 IBM Corporation Most Costly & Volatile Time Consuming, Very Expensive & Risky Wasteful, Expensive & Ineffective with Storage Latency Issues Expensive & Ineffective for Storage Performance Issues Client responses to performance gap Add More Memory Typical Performance Mitigation Tactics HDD Performance Enhancement Add CPUs Tune & Modify Application
- 9. 9 © 2015 IBM Corporation A growing and viable business with satisfied customers… The way IT should be…balanced Fewer software licenses Fewer servers Energy efficient data centers Satisfied repeat customers Stable applications Feature-rich software Fast applications Predictable performance Balanced architectures
- 10. 10 © 2015 IBM Corporation Reality of storage performance • The core responsibility of storage is to give/take data at the request of the Application/User • In consequence, the only impact storage has is the amount of time the processors must wait • “Storage Performance” means giving the App/User the requested data as quick as possible • This quickness is referred to as Storage Latency Little’s LawLittle’s Law Realization: IOPS & Bandwidth are the result of application demand divided by storage latency Applications see time waiting, not IOPSApplications see time waiting, not IOPS
- 11. 11 © 2015 IBM Corporation No application or architecture changes Benefits & economics outweigh disk Reduce floor space, power & cooling Servers, applications and Databases are FASTER! Latency translates to application efficiency CPU Utilization & App. Efficiency 4% Total Application Processing Time 5,200us (5.2ms) 5,000us (5ms) 200us (.2ms) Application Processing Time Time Waiting for I/0 (Waiting for Array) Time Processing Data (Server CPU) Disk/Hybrid/SSD IBM FlashSystem CPU Utilization & App. Efficiency 50% Total Application Processing Time 400us (.4ms) 200us (.2ms) 200us (.2ms) What do you do with the Extra Time?
- 12. 12 © 2015 IBM Corporation IBM FlashSystem 900 •Extreme Performance: Powered by FlashCore™ Technology, the new IBM FlashSystem 900 delivers 100 microsecond response times •Macro Efficiency: The next generation in our lowest latency offering with >40% greater capacity at a 10% lower cost per capacity •Enterprise Reliability: IBM enhanced Micron flash technology which contains MLC offering with Flash Wear Guarantee Introducing the New IBM Flash Family Offering IBM FlashSystem V9000 •Scalable Performance: Grow capacity and performance as needed with up to 2.2PB in fully scaled-up and scaled-out architecture configuration •Enduring Economics: Powered by IBM FlashCore™ Technology delivering next generation flash media with lower cost per capacity and the same enterprise reliability •Agile Integration: Fully integrated system management to simplify management and improve workforce productivity under a single name space Powered by IBM FlashCore™ Technology Information Under Embargo Until February 19, 2015 North America
- 13. 13 © 2015 IBM Corporation “Flash, It’s About Time” Introducing IBM’s premier all-flash offering IBM FlashSystem 900 the next generation in our lowest latency offering Announcement: February 19 General availability: March 20 • Delivers up to 1.1 million IOPS • >40% greater capacity than previous generation • Build with IBM FlashCore™ Technology • IBM enhanced MLC flash technology from Micron with Flash Wear Guarantee • Enhanced VMware integration • Neighborhood management in GUI Information Under Embargo Until February 19, 2015 North America
- 14. 14 © 2015 IBM Corporation Introducing IBM’s premier all-flash offering IBM FlashSystem 900 the next generation in our lowest latency offering Announcement: February 19 General availability: March 20 1.2 TB 2.9 TB 5.7 TB Qty 4 6 8 10 12 6 8 10 12 6 8 10 12 RAID 5 (TB) 2.4 4.8 7.2 9.6 12 11.6 17.4 23.2 29 22.8 34.2 45.6 57 Performance at-a-glance: Minimum latency Write 90 µs Read 155 µs Maximum IOPS 4 KB Read (100%, random) 1,100,00 Read/write (70%/30%, random) 800,000 Write (100%, random) 600,000 Maximum bandwidth 256 KB Read (100%, sequential) 10 GB/s Write (100%, sequential) 4.5 GB/s Information Under Embargo Until February 19, 2015 North America
- 15. 15 © 2015 IBM Corporation IBM FlashSystem V9000 Introducing IBM’s choice for open system Tier 1 storage • Up to 1.2M IOPS with IBM Real-time Compression™ • Up to 57TB usable and up to 285TB effective capacity in only 6U • Scale up to 456TB usable and up to 2.28PB effective capacity in only 34U • Integrated with IBM SmartCloud Virtual Storage Center (VSC) • New licensing structure to simplify ordering and planning for External Data Virtualization, Flash Copy, Metro Mirror, and Real-time Compression • New fully-integrated system management • FlashSystem Tier 1 Guarantee Features: Announcement: February 19 General availability: April 24 Fully-integrated, flexible, feature-rich all-flash storage Powered by IBM FlashCore™ Technology IBM and BP Internal OnlyInformation Under Embargo Until February 19, 2015 North America
- 16. 16 © 2015 IBM Corporation FlashSystem V9000: Paradigm shift in enterprise storage Dimensions of value • Scalable to 2.2PB effective capacity • Flash for less than the cost of disk with IBM Real-time Compression • Low power and cooling requirements • Virtualize storage • Flash wear warranty • Infrastructure continuity with space efficient snapshots, cloning and replication • Fully integrated system management • Application-aware data services • AES 256, data-at-rest encryption • Tier or mirror to existing storage • Mixed workload consolidation • Non-disruptive data migrations • Concurrent code load • Scale-up or scale-out, independently • Scalable to 2.5 million IOPS • Scalable to 19.2 GB/s bandwidth • Sustained IBM MicroLatency™ • Quality of Service Information Under Embargo Until February 19, 2015 North America
- 17. 17 © 2015 IBM Corporation IBM FlashSystem Tier 1 Guarantee Data Reduction: The eligible machine, using compression, will achieve a system level storage efficiency savings rate of at least 3:1, based on Comprestimator performance modeling results, within the guarantee period. Performance: IBM MicroLatency™ performance. Endurance: Flash memory will be covered for read/write endurance as long as you are under warranty or maintenance. 24 x 7 Support: Up to 7 years support available with optional price protection and flash media retention offerings. Peace of Mind: No Charge, Complimentary IBM services for all Tier 1 opportunities: 40 hours for 228+ TB solutions up to 556 TB, or 80 hours for 556+ TB solutions, Lab Services delivery in 2015. IBM FlashSystem – GUARANTEED!!! Information Under Embargo Until February 19, 2015 North America
- 18. 18 © 2015 IBM Corporation Introducing IBM FlashCore™ Industry Standard Interface Technology Powered by IBM FlashCore™ Technology IBM MicroLatency Module™ Hardware Accelerated I/O Advanced Flash Management Industry Standard Chip Technology IBM Enhanced Micron Technology IBM uses tools and technologies to drive a robust solution… Information Under Embargo Until February 19, 2015 North America
- 19. 19 © 2015 IBM Corporation Industry Standard Interface Technology Powered by IBM FlashCore™ Technology IBM FlashCore™ Technology • Engineered for Flash • Hardware RAID • Non-blocking Crossbar Switch • Hardware Only Data Path • Single Box Highly Available Architecture • Concurrent Code Load & Maintenance • IBM Engineered • Massively Parallel Design • FPGAs in the Data Path • Distributed RAM • High Speed Interface • Line Speed Data at Rest Encryption • IBM Variable Stripe RAID™ • IBM Engineered ECC • IBM Optimized Overprovisioning • Wear Levelling • Write Buffer & Hardware Offload • Garbage Collection IBM MicroLatency Module™ Hardware Accelerated I/O Advanced Flash Management Industry Standard Chip Technology IBM Enhanced Micron Technology The DNA of the FlashSystem family Information Under Embargo Until February 19, 2015 North America
- 20. 20 © 2015 IBM Corporation IBM MicroLatency™ Module SSD IBM MicroLatency™ Module vs SSD CUSTOM Requires hardware engineering FAST Designed for low latency RELIABLE Innovative Flash Management COMMODITY No hardware skills needed SLOW Designed for low cost FALLIBLE More single points of failure
- 21. 21 © 2015 IBM Corporation IBM Patented Variable Stripe RAID™ • Maximum level of flash module data protection • Maximum wear life • Fast writes • Scalable • Fast at reads • Non-volatile • Very low power IBM Variable Stripe RAID™ Who has it? Only the IBM FlashSystem Advantages: •Protects data from a chip failure •Dynamically re-stripes data at a sub-chip level •Preserves life, protection and performance IBM VSR™ protected flash modules: We can build our system using far more advanced technology than SSDs 1 2 3 P
- 22. 22 © 2015 IBM Corporation Two-Dimensional (2D) Flash RAID • Maximum level of system protection • Maximum level of flash module data protection • Maximum wear life • Fast writes • Scalable • Fast at reads • Non-volatile • Very low power 2D RAID Protection Advantages: •VSR protects from flash chip or sub-chip issues •System-level RAID protects against abrupt module failure and controller failure VSR within modules 2D RAID across modules Who has it? Only the IBM FlashSystem
- 23. 23 © 2015 IBM Corporation Enterprise Reliability, Availability, Serviceability • Enterprise reliability, availability, serviceablility • Maximum level of system protection • Maximum level of flash module data protection • Maximum wear life • Fast writes • Scalable • Fast at reads • Non-volatile • Very low power Add Enterprise RAS Advantages: •Every active component is redundant •Online service without removing the chassis lid •Concurrent code load Who has it? All IBM enterprise storage products
- 24. 24 © 2015 IBM Corporation What is Next? Drive new business opportunities with IBM FlashSystem Family Run Mixed Workloads Lower the Cost of Flash Protect your Investment Enable Data Center Consolidation Simplified Management Improve Workforce Productivity Accelerate Applications © 2015 IBM Corporation24
- 25. © 2015 IBM Corporation IBM Storage IBM FlashSystem – It’s all about Application performance
- 26. 26 © 2015 IBM Corporation Insurance Claims Fraud Customer Retention & Growth Catastrophe modeling Banking Optimizing Offers and Cross-sell Counterparty Risk Contact Center Efficiency Payment Fraud Detection Telco Pro-active Call Center Network Analytics Smarter Campaigns Energy & Utilities Smart Meter Analytics Distribution Load Forecasting/Scheduling Condition Based Maint. Create & Target Customer Offerings Media & Ent. Business process transf. Audience & Marketing Optimization Multi-Channel Enablement Digital commerce optimization Retail Actionable Customer Insight Merchandise Optimization Dynamic Pricing Travel & Transport Customer Analytics & Loyalty Marketing Predictive Maintenance Analytics Capacity & Pricing Optimization Consumer Products Shelf Availability Promotional Spend Optimization Merchandising Compliance Promotion Exceptions & Alerts Government Crime Prevention & Prediction Threat Prediction Healthcare Measure & Act on Population Health Outcomes Engage Consumers in their Healthcare Automotive Predictive Asset Optimization Data Warehouse Optimization Life Sciences Increase visibility into drug safety and effectiveness Chemical & Petroleum Predictive Asset Optimization Operations Surveillance, Analysis and Optimization Aerospace & Defense Predictive Asset Optimization Electronics Predictive Asset Optimization Big Data & Analytics Use Cases by Industry
- 27. 27 © 2015 IBM Corporation
- 28. 28 © 2015 IBM Corporation
- 29. 29 © 2015 IBM Corporation
- 30. 30 © 2015 IBM Corporation
- 31. 31 © 2015 IBM Corporation
- 32. 32 © 2015 IBM Corporation
- 33. 33 © 2015 IBM Corporation
- 34. 34 © 2015 IBM Corporation
- 35. 35 © 2015 IBM Corporation Data in Motion Data at Rest Data in Many Forms Information Ingestion and Operational Information Decision Management BI and Predictive Analytics Navigation and Discovery Intelligence Analysis Raw Data Structured Data Text Analytics Data Mining Entity Analytics Machine Learning Landing Area, Analytics Zone and Archive Video/Audio Network/Sensor Entity Analytics Predictive Real-time Analytics Exploration, Integrated Warehouse, and Mart Zones Discovery Deep Reflection Operational Predictive Stream Processing Data Integration Master Data Streams Information Governance, Security and Business Continuity BigInsights Streams Warehouse New Infrastructure Leverages Data Types
- 36. 37 © 2015 IBM Corporation “We were able to move the warehouse to it’s new flash-based home without any impact to the business.” “The business is not complaining anymore about performance…flash to the rescue!” Leo Irastorza, Enterprise SAN & Storage Manager Challenge • RCCL uses marketing campaigns to learn about guests to they can captivate their business • Goal to increase revenue, reduce costs, and provide value to their guests Solution • Application: Oracle • Implemented two FlashSystem 820 systems behind • an 8 node SVC cluster Benefit • Business response time to market improved – ability to run multiple marketing campaigns simultaneously • More reliability with no down time • Ability to create snapshots on demand • Reduced data center footprint by 82U • Reduced yearly operational expenses by $77,000 Brocade SAN768B DCX 8GB FC 2x IBM FlashSystem 820 SVC 8 Node Clusters Video available at http://www.youtube.com/watch?v=D8IQkbUMX9Y SVC Case Study: Royal Caribbean Cruises Ltd. (RCCL)
- 37. 38 © 2015 IBM Corporation Business challenge: CCBCC needed to process more data to accurately anticipate customer demand without increasing time-to-insight or exceeding SLAs. The solution: CCBCC now processes 20 times more forecasting data, down to the store level, which enables them to match manufacturing output with demand, enables earlier logistics planning and increases profitability. “By using IBM FlashSystem to accelerate our insights into customer demand, we’re better placed than ever before to offer unbeatable levels of service to our customers across the United States.” —Tom DeJuneas, Infrastructure Manager, CCBCC 75 percent reduction in processing time without replacing a single server 20x more data crunched within the existing window and SLAs 150 million cases of product per week Solution Components • SAP ERP • JDA Manugistics • IBM FlashSystem 820 • IBM SAN Volume Controller VideoCase Study Delivering deeper insight into customer demand four times faster Coca-Cola Bottling Co. Consolidated
- 38. 39 © 2015 IBM Corporation • Radically accelerate your most critical applications and stop getting crushed at peak usage? • Do it quickly with the lowest risk? • Co-exist with, and return performance and value to your existing disk array? • Derive business value from your big data in real or near real time (Meaningful, timely analytics)? • Not have to risk critical production stability on early stage products and companies? The Goals (What if you could…)
- 39. 40 © 2015 IBM Corporation THANKTHANK
- 40. 41 © 2015 IBM Corporation Questions?
Notes de l'éditeur
- Over 4,000 systems sold in less than two years since FlashSystem family was announced
- The ability to dynamically build and accumulate context at scale from data sources is an opportunity for IBM to deliver new client value Traditional IT systems have focused processing, recording and managing the core transactions of business operations. These so-called “systems of record” form the backbone of today’s enterprise systems and continue to be essential to the business. But while the structured data, linear processes and highly repeatable operations of todays data warehouses and enterprise application platforms are well suited to their requirements for the business, a new approach has emerged that is focused on the dynamic engagement with customers and partners. Trends such as mobile and social computing have transformed so-called “systems of engagement” into the digital front office of the business, and require a highly dynamic, more exploratory approach focused on both structured and unstructured data from a wide variety of public and private sources. This high variety of data is a poor fit to traditional fixed database schemas and the relatively brittle systems based on them. Gathering and connecting all these data sources over time is crucial to establishing the data pipeline required for achieving the contextual enterprise. Storage IT and Storage vendors look at this opportunity and think HW [time it with the last animation] but the reality is that you need more than HW, SW is key and conversations that start with a HW focus will surely fail.
- IBM has been studying why and how clients (even those who currently aren’t IBM clients) have deployed Big Data projects, the study keeps going and it is now much more than 1000 examples. This study, together with the 3 year work of the IBM Institute for Business Value have given us unparalleled insights and, most importantly, which are the use cases of big data projects that are yielding most value for clients already. [quickly list the 5 and tell them we’ll go over in a little bit detail later]
- Before we get started and dig deeper, I want to ask the question: Why flash? What is driving this rapid adoption? We’ve arrived here by way of three technology transformations and one epic problem: Processor performance increases have followed Moore’s law Unprecedented growth in concurrent users and transactions, as we mentioned previously in the “systems of engagement” Rapid adoption of flash in consumer electronics drove up flash density and drove down flash price But in the meantime, the underlying problem behind all of this is the disk drive. Disk drives continue to increase capacity, but at the expense of performance. In fact, because the performance has remained stagnant, the performance per capacity has actually gone down.
- So how have our customers tried to solve this problem? The first method that our customers use to avoid the performance gap is adding more DRAM to the server, which is costly, but may have some limited benefit. The second method is to add more CPUs, which is also expensive, both in hardware and the resulting software licensing, and this is ineffective for solving the storage performance issues. Another dynamic we have seen is disk drive performance enhancement – striping small capacity, high speed drives, with low utilization, large caches, all wasteful, inefficient, and expensive, with limited returns. And finally, our customers try tuning and modifying the applications, which is VERY time consuming and expensive. It can also be quite risky to re-architect critical applications that your business and your customers depend on… Not only do these measures not solve the root of the problem, they actually add to many of the IT woes… Countless software licenses, ever expanding inefficient infrastructure, slow or unreliable application performance… but most importantly dissatisfied users. As a result, loss of business opportunities
- So how IT should be… We want a balanced infrastructure… Fewer software licenses Fewer servers Energy efficient data centers Satisfied repeat customers Stable applications Feature rich software Developers working on new capabilities Fast applications Predictable performance Balanced architectures So how are we going to solve this problem? We’ve seen that disk drives are a really inefficient solution… Where does flash come into all of this?
- No application runs better with storage than it does without storage
- Scalable Performance: Tailor solution architectures to your workload; scale-up and scale-out with consistent and predictable IBM MicroLatency™ Enduring Economics : Realize the immediate and long-term economic advantages of FlashCore Technology and virtualization management (Infrastructure Continuity - Future proof your data center by managing, protecting and preserving data) Agile Integration: Accelerate time to value with an easy to implement, fully integrated system Feature Rich (Tier 1) Solution Pillars Dynamic Performance: Tailor solution architectures to your workload; scale-up and scale-out with consistent and predictable IBM MicroLatency™ - Scalable to 2.5 million IOPS - Scalable to 19.2 GB/s bandwidth - Sustained IBM MicroLatency™ - Mixed workload consolidation - Quality of Service Data Economics: Realize the immediate and long-term economic advantages of IBM FlashCore™ Technology and virtualization management - Scalable to 2.2PB effective capacity - Flash for less than the cost of disk with IBM Real-time Compression - Low power and cooling requirements - Virtualize storage Agile Integration: Accelerate time to value with an easy to implement, fully integrated system - Fully integrated system management - Application-aware data services - AES, data at rest encryption - Tier or mirror to existing storage Infrastructure Continuity: Future proof your data center by managing, protecting, and preserving data - Flash Wear Warranty - Non-disruptive data migrations - Enable disaster recovery - Concurrent code load - Space efficient snapshots, cloning and replication Performance Focused (Tier 0) Solution Pillars Extreme Performance: Enable business to unleash the power of performance, scale, and insight to drive services and products to market faster IBM MicroLatency™: Deliver a microsecond response time to accelerate critical applications to achieve competitive advantages Macro Efficiency: Driven by consolidation of hardware and software, deployment speed, efficient use of IT staff as well as power and cooling savingsEnterprise Reliability: Durable and reliable designs that use enterprise class flash and patented data protection technology (Variable Stripe RAID) IBM FlashCore™ Technology Hardware Accelerated I/O: - RAID Controllers - Hot Swappable - Redundant Backplane Design - Concurrent Code Loading & Maintenance - Advance Switch Fabric MicroLatency Module™: - Offload Encryption Engine - Higher Capacity Density - Massively parallel - Hot Swappability - High Speed Interface Advanced Flash Management: - Variable Stripe RAID - IBM Engineered ECC - Overprovisioning - Wear Levelling - Write Buffer & Hardware Offload - Garbage Collection
- With all of this exciting innovation engineered into every FlashSystem, I am happy to introduce IBM’s premier all-flash offering, the IBM FlashSystem 900. This system will be GA March 20. This is our next generation, lowest latency offering. These systems still deliver over 1 Million IOPS but with over 40% more capacity and at 10% less the cost of the prior generation. We have also improved bandwidth performance by 25%. You will here a bit more later, but some of the innovation we have been able to achieve on a the Flash chip level is due to our strategic collaborate with our flash chip vendor, Micron Technology. We also have greater integration with Vmware which provides system monintoring from Vspehere. In addition, we are also delivering the ability to manage multiple FlashSystem units from a single GUI interface.
- With all of this exciting innovation engineered into every FlashSystem, I am happy to introduce IBM’s premier all-flash offering, the IBM FlashSystem 900. This system will be GA March 20. This is our next generation, lowest latency offering. These systems still deliver over 1 Million IOPS but with over 40% more capacity and at 10% less the cost of the prior generation. We have also improved bandwidth performance by 25%. You will here a bit more later, but some of the innovation we have been able to achieve on a the Flash chip level is due to our strategic collaborate with our flash chip vendor, Micron Technology. We also have greater integration with Vmware which provides system monintoring from Vspehere. In addition, we are also delivering the ability to manage multiple FlashSystem units from a single GUI interface.
- Support: Up to 7 years support available with optional price protection and flash media retention as well as an optional TA services available during the MA period for at least 5 years.
- To dive a little deeper into these decisions it’s important to understand the difference in the design approaches to other flash solutions Here we are comparing our MicroLatency module to a regular SSD. Might I mention, that many of the all-flash arrays that you will encounter in the market today are populated with these. The microlatency module that is present in every Flash system are: CUSTOM, Meaning it requires hardware engineering as opposed to an SSD that is Commodity, which requires no hardware skills Microlatency modules are FAST because they are Designed for low latency SSDs on the other hard are notably slower because they are designed for cost. MicroLatency modules are also RELIABLE because they integrate significant IBM R&D with their advanced flash management SSDs by comparison are meant for a variety of non-specific cross vendor solutions, meaning that the SSD suppliers are not motivated to make efforts do mitigate failures within the media itself. They are motivated to develop cheap, one-size fits most, modular flash components. These design decions that make up a key tenant of FlashCore results in Better Performance (higher IOPS, higher bandwidth, lower latency) Hardware data path (FPGAs) Parallelism (more flash chips per module) More powerful processors No SAS/SATA protocol Better connectors (higher bandwidth) Optimized for performance over low cost More overprovisioning Better Reliability Hardware data path implements Variable Stripe RAID™ Optimized for reliability and not low cost More overprovisioning improves wear life Better Density More flash chips per module And Lower Price/IOPS Compared to SSD
- So we add Module level RAID protection – By spreading data and parity across flash chips, we can protect data from a chip failure. At this point we have a RAID protected flash module (very few actually go this far with data protection), but we still have problems: Flash chips fail in a lot of different ways Flash chips cannot be hot swapped like disk drives A failed chip puts the flash module in a degraded state and it must be replaced immediately Variable Stripe RAID - Because the flash chip fails in different ways than a hard disk drive, we can innovate new solutions that improve on our old ways. Variable Stripe RAID – a patented IBM approach to data protection that sees a flash chip as more than a single entity but as a collection of other components: cells, blocks and layers. By implementing Variable Stripe RAID across more granular levels our flash module is more reliable. At this point, when a cell, layer or a flash chip fails, this module does not have to be replaced. The module is not capacity or performance degraded. This means less maintenance touches will still preserving the life, protection and performance of the system. Now that our building block, the flash module is created, we can start building a system using something clearly more advanced than a SSD. The IBM flash module, on its own, is fast and reliable, but we can apply system level technology and improve on this. By having many highly available, high performing modules we can then offer Extreme Performance.
- The IBM flash module, on its own, is fast and reliable, but we can apply system level technology and improve on this. By having many highly available, high performing modules we can then offer Extreme Performance. At this point, we add System-Level RAID protection VSR protects us from almost every flash cell, block, chip or module issue. System-level RAID protects against abrupt Flash module failure and controller failure. If a flash module has a failure, our system level RAID protects your data… Providing Two Dimensional RAID protection.
- The next step is to equip our system with industry leading reliability, availability and serviceability features. Redundant components – every active component is redundant: flash modules interface controllers management controllers RAID controllers and XBARs power, fans, and backup power A failure in any active component will not bring the system down. This is Enterprise Reliability. Redundant components are necessary for highly available systems but you expect even more… The next technology to layer into our system, from the IBM technology tool kit, are designs that promote serviceability and availability. Starting with Serviceable components – every active component can be removed and replaced while the system is online without removing the chassis lid. Failed modules are easily replaced resulting in higher system availability and faster mean time to repair. And providing Concurrent Code Load - Promoting the highest possible system availability means avoiding reboots when new firmware/software is loaded into the system, fortunately, IBM has engineered a solution. With concurrent code load, the system remains online during firmware updates. With this array of features in place, we are ready for the enterprise and ready to deliver the data center of the future!
- So what are the most common objections from clients when we start a conversation: They will say that Big Data is not for them. This slide again shows how IBM understands and can help them regardless of the industry or use case they pursue.
- The common infrastructure looks like this at a high level and may end up being ‘heavier’ in certain areas. For example, a client deploying a security extension big data project would likely deploy more SW and HW that aid with real time analytics than one who is pursuing a project of data warehouse augmentation. You’ll notice that we use the icons and names of IBM Infosphere product line. These can be replaced with other components from other vendors or even opensource community but our experience so far is that IBM Infospehere portfolio is highly differentiated and can help with the high level conversation that then brings in the IBM Storage components into it. For example, we have seen several instances where EMC is giving away Greenplum for free to customers and quickly outlining the benefits of Big Insights Enterprise Edition can be a great way to show the customer that IBM can provide value at every step. Big Insights Enterprise Edition include Platform Symphony, which delivers huge performance improvements over Hadoop open source or Cloudera/MapR/Greenplum by using advanced task mangement, workload balancing and other unmatched capabilities.
- Link to Youtube Video: http://www.youtube.com/watch?v=D8IQkbUMX9Y Challenges for RCCL: -recognized business growth outside of the US…aggressive expansion -# international guests rose significantly Customer engagement is important – learning about guests to captivate their business 500M email sent out per year 50M customers are targeted each year Increase revenue, reduce costs and continue to provide value to their guests The Solution is business enablement Big data Marketing DWH is 15TB is size…oracle DB contains over 10k columns SVC + FlashSystem ( 10 820 units) Key Client Benefits -Business response time to market improved - ability to run multiple marketing campaigns simultaneously More reliability – NO DOWN TIME Ability to create snapshots on demand Reduced data center footprint by 82U Reduced yearly operational expenses by $77,000 “Flash…the performance capabilities of this technology is what’s reality.” “The decision was tactical. Performance, maintainability and cost were the highest factors in our consideration of the technology.” “We were able to move the warehouse to it’s new flash-based home without any impact to the business.” “The business is not complaining anymore about performance…flash to the rescue!” “Our journey to flash storage delivered performance improvements and financial savings.”
- Other customer quotes: “Our mission statement is to make, sell and deliver Coca-Cola Company products better than anyone else…. By using IBM FlashSystem to accelerate our insights into customer demand, we’re better placed than ever before to offer unbeatable levels of service to our customers across the United States.” “Installing the FlashSystem technology itself took just an hour or so—it really is a plug-and-play solution.” Case study: http://ibm.co/1fFtHkx (external) https://ibm.biz/BdRmdR (internal) Video: https://ibm.biz/BdRmMv