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Reputation Bryce Glass
Reputation is… Information  used to make a   value judgment  about an  object or person …
… or an animal. What do you think of this guy?
“ Reputation is another potential source of information about an opponent's  fighting ability . Reputation is defined here as the  estimation  held by one individual of another individual's  qualities or characteristics . Reputation is thus a property of one animal  in relation to  another. One animal's reputation may be learned by another through personal experience with it, or secondhand,  through the experiences of others .” — Deception, Perspectives on Human and Nonhuman Deceit By Robert W. Mitchell, Nicholas S. Thompson Photo:  “ Scars ” by Imansyah™ used under  Creative Commons license .
Reputation is… Information  used to make a   value judgment  about an  object or person  within a  context  for a period of  time .
Reputation is… Information  used to make a   value judgment  about an  object or person  within a  context  for a period of  time . What  kinds  of information? Where does this information  come from ?
Reputation is… Information  used to make a   value judgment  about an  object or person  within a  context  for a period of  time . What  kinds  of value judgments can we make?
Reputation is… Information  used to make a   value judgment  about an  object or person  within a  context  for a period of  time . We call these  reputable entities . Reputable entities may be  people  on your site, or they may be the  objects & artifacts  that they interact with.  What  qualities  do good reputable entities possess? Is people reputation ( karma ) demonstrably different than  content reputation ?
Reputation is… Information  used to make a   value judgment  about an  object or person  within a  context   for a period of  time . Can one reputation serve  all contexts ? Global  vs.  local  reputations Choosing the right  scope . Is reputation  portable ? Can I “carry” it from context to context?
Reputation is… Information  used to make a   value judgment  about an  object or person  within a  context  for a period of  time . Nothing lasts forever. Reputations should  decay . Use  time-based filters  for reputation-ranked content.
Now we’re gonna jump around a bit.
Reputable Entity (RE) ,[object Object]
REs are… ,[object Object],[object Object],[object Object]
RE as Person Reputation extends one’s identity… …  esp. when said identity is  weak Metadata is reputation Gathered from Ratings Associations & Affiliations are also reputation Rep can be displayed as a score
RE as Object Objects frequently come from  people . Statistical Evidence Volume of response Community Ratings
Lighting Round: Identify the RE ,[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Different Strokes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Different Strokes, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How about you? ,[object Object],[object Object]
How to choose?  ,[object Object]
Do users want to… ,[object Object],[object Object],[object Object]
A user might ask… ,[object Object],[object Object]
Choosing, cont. ,[object Object],[object Object]
Good Decision ,[object Object]
Bad Decision ,[object Object]
Reputation is… Information  used to make a   value judgment  about an  object or person  within a  context  for a period of  time . What  kinds  of information? Where does this information come from? How do we  experience it ?
[object Object],Where does this information come from?
The classic love triangle…
 
 
 
 
 
 
 
 
 
 
 
Sally has found her Bits.
Bob is rewarded for his Bits.
And, yes, Sally admires Bob.
[object Object],Where does this information come from?
[object Object],The Reputation Statement
 
Individual statements combine to form aggregate or community scores
What are the Targets? Claims?
[object Object],[object Object],2 Kinds of Reputation Statement
Explicit
Implicit
Lighting Round: Explicit or Implicit ,[object Object],[object Object],[object Object]
 
 
 
[object Object],[object Object],[object Object],Use both
[object Object],[object Object],[object Object],[object Object],[object Object],Go ‘Explicit’ when…
Reputation is… Information  used to make a   value judgment  about an  object or person  within a  context  for a period of  time . What  kinds  of value judgments? Who’s  doing the judging?  How are these judgments  expressed ?
Reputation can help your users decide… ,[object Object],[object Object],[object Object],[object Object],[object Object]
But not always in the ways you think!
Consider instead…
Or…
[object Object],Exercise 3
[object Object],[object Object],[object Object],[object Object],Exercise 3,  cont.

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The Architecture of Social Websites: Reputation

  • 2. Reputation is… Information used to make a value judgment about an object or person …
  • 3. … or an animal. What do you think of this guy?
  • 4. “ Reputation is another potential source of information about an opponent's fighting ability . Reputation is defined here as the estimation held by one individual of another individual's qualities or characteristics . Reputation is thus a property of one animal in relation to another. One animal's reputation may be learned by another through personal experience with it, or secondhand, through the experiences of others .” — Deception, Perspectives on Human and Nonhuman Deceit By Robert W. Mitchell, Nicholas S. Thompson Photo: “ Scars ” by Imansyah™ used under Creative Commons license .
  • 5. Reputation is… Information used to make a value judgment about an object or person within a context for a period of time .
  • 6. Reputation is… Information used to make a value judgment about an object or person within a context for a period of time . What kinds of information? Where does this information come from ?
  • 7. Reputation is… Information used to make a value judgment about an object or person within a context for a period of time . What kinds of value judgments can we make?
  • 8. Reputation is… Information used to make a value judgment about an object or person within a context for a period of time . We call these reputable entities . Reputable entities may be people on your site, or they may be the objects & artifacts that they interact with. What qualities do good reputable entities possess? Is people reputation ( karma ) demonstrably different than content reputation ?
  • 9. Reputation is… Information used to make a value judgment about an object or person within a context for a period of time . Can one reputation serve all contexts ? Global vs. local reputations Choosing the right scope . Is reputation portable ? Can I “carry” it from context to context?
  • 10. Reputation is… Information used to make a value judgment about an object or person within a context for a period of time . Nothing lasts forever. Reputations should decay . Use time-based filters for reputation-ranked content.
  • 11. Now we’re gonna jump around a bit.
  • 12.
  • 13.
  • 14. RE as Person Reputation extends one’s identity… … esp. when said identity is weak Metadata is reputation Gathered from Ratings Associations & Affiliations are also reputation Rep can be displayed as a score
  • 15. RE as Object Objects frequently come from people . Statistical Evidence Volume of response Community Ratings
  • 16.
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
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  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Reputation is… Information used to make a value judgment about an object or person within a context for a period of time . What kinds of information? Where does this information come from? How do we experience it ?
  • 34.
  • 35. The classic love triangle…
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46.  
  • 47. Sally has found her Bits.
  • 48. Bob is rewarded for his Bits.
  • 49. And, yes, Sally admires Bob.
  • 50.
  • 51.
  • 52.  
  • 53. Individual statements combine to form aggregate or community scores
  • 54. What are the Targets? Claims?
  • 55.
  • 58.
  • 59.  
  • 60.  
  • 61.  
  • 62.
  • 63.
  • 64. Reputation is… Information used to make a value judgment about an object or person within a context for a period of time . What kinds of value judgments? Who’s doing the judging? How are these judgments expressed ?
  • 65.
  • 66. But not always in the ways you think!
  • 68. Or…
  • 69.
  • 70.