3. DONATIONS are welcomed.
Help keep
going.
DONATIONS are welcomed to help for:
Logistics
Food & Drinks
Publicity
and many more…
31 October 2013
PAGE 3
17. Mobile Advertising Timeline
Simple Rich
Media Ads
Immersive
Tablet Ads
Banner Ad
2000
2007
2004
Rich Media
Introduced
First Mobile
Experiences
2011
2010
Touch & Gestures
Mobile Inline
Introduced
Video
1ST TEXT
AD SMS
31 October 2013
PAGE 17
2012
18. FORMS OF MOBILE ADVERTISING
SMS
31 October 2013
SEARCH
CONTENT
PAGE 18
DISPLAY
24. CORE RICH MEDIA FUNTIONALITY
GESTURE/GAMEIFICA
TION
SAVE TO CALENDAR
DISPLAY/ANIMATIONS
Voice / Music /
Sounds
VIDEO
CLICK TO CALL
LOCATION
DATA CAPTURE
CAMERA ACCESS
APP DOWNLOAD
27. IAB Case Study: Expandable banner increased
ad awareness by 25% than those exposed to a
static banner
eMarketer Study: Mobile has better ad
effectiveness metrics because they are:
- Proportionately larger
- More focused
- Better targeting
31 October 2013
PAGE 27
31. CANDY CRUSH SAGA
Game: Candy Crush Saga
Game Studio: King.com
Type of App: Casual Game
What King needed :
#1 rank on the App Store
Support for innovative creatives
Maximum downloads within target CPI
Strategic consulting for a global launch
50 Creatives
22 Countries
2.5% Conversion Ratio
1.4 MM users delivered for Candy Crush.
Declared by King as the #1 partner. Ahead of Facebook
PAGE 31
PAGE 31
25 July 2013
31 October 2013
32. CLASH OF CLANS
Game: Clash of Clans
Game Studio: SuperCell
Type of App: Mid-core Game
X
What SuperCell needed:
Latin America
Africa
Strategic consulting for
understanding audience segments
Expert advice on best practices for
tracking solutions
Maximum downloads within target
CPI
98K installs delivered for SuperCell
@ 3.09% conversion rate
PAGE 32
PAGE 32
25 October 2013
31 July 2013
X
38. TRYING MOBILE FOR YOURSELF?
1.
Know your audience & know your objectives. Set goals.
Campaigns can be bought on a CPM, CPC, CPI, CPL, CPA and
CPE basis.
2.
Everyone wants to be on Facebook and Google, but be
prepared to go it alone if you don’t have significant ad dollars
to invest. Self serve is common.
3.
Smaller vendors really want your business and will help you
create ads, ad serve for free, give you great analytics, and
most importantly an account manager.
4.
Go publisher direct.
31 October 2013
PAGE 38
2007 the iphone was introduced. The promise of amazing user experience on a connected device also meant fragmentation as this marked the death of Flash on mobile as well as the introduction of mobile apps.Less than three years ago 2% USA adults had tablets/ereaders, now it’s 29%