Level Up Audience Engagement with Fun & Play
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This document summarizes a presentation on gamification. The speaker, Keith Ng, is the co-founder of Gametize and discusses how gamification can be used to increase audience engagement for brands. He provides several case studies of companies that have successfully used gamification, including Qoo10.sg, Mediacorp Club, FameMark.com, and Standard Chartered Bank. Some lessons from these cases are that extrinsic rewards upfront are important, gamification choice varies by country or region, and employee engagement can be more difficult than consumer engagement. The presentation emphasizes that gamification requires careful design and planning to be effective rather than just adding badges, and should encourage social interaction and keeping rewards fresh.
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Level Up Audience Engagement with Fun & Play
- 1. Gamification: Level Up Audience Engagement with Fun & Play 29 August 2013 PAGE 1
- 2. 29 August 2013 PAGE 2 Speaker: KEITH NG
- 3. Who Are We? 29 August 2013 PAGE 3
- 4. 29 August 2013 PAGE 4
- 5. Co-founder and Hustle Ninja of Gametize gamification sidekicks: SPH, SingTel, DBS, SCB Gamification quest began with humans, dating, and stock markets Achievements and Badges Unlocked: Dutch, SXSW, GSummit, Python, VentureBeat, KillerStartups, NYT, Angels Gate, Dinner with Reddit founder About.Me – Keith Ng 29 August 2013 PAGE 5
- 6. Is your Brand Engaging & Retaining your Consumers Effectively? 29 August 2013 PAGE 6
- 7. $3 billion was spent on social media marketing, and yet 60% of consumers remained uninterested by these campaigns (TNS Global, WPP – 2011 Nov). 29 August 2013 PAGE 7
- 8. “Gamification????” 29 August 2013 PAGE 8
- 9. 29 August 2013 PAGE 9
- 11. I’ll say yes, but you decide 29 August 2013 PAGE 11 Relevance to Gamification?
- 12. • points and badges • advertgaming • edugaming • serious gaming • social gaming • Farmville • Candycrush ✗ Gamification = 29 August 2013 PAGE 12
- 13. a strategy to add fun, engagement, and fun designs to boring activities. it should also be social. Gamification = 29 August 2013 PAGE 13
- 14. Gamification for Customer Engagement Isn’t that New 29 August 2013 PAGE 14
- 15. Why Engage your Customers? 29 August 2013 PAGE 15
- 16. Engaging them to spend immediately Engaging them to spend in future Engaging them to engage others to spend 29 August 2013 PAGE 16
- 17. Case Study 29 August 2013 PAGE 17 Qoo10.sg / Gmarket.co.kr Case Study
- 18. Mediacorp Club Case Study 29 August 2013 PAGE 18
- 19. FameMark.com Case Study 29 August 2013 PAGE 19 Case Study
- 20. Diablo 3 Launch in Singapore Case Study 29 August 2013 PAGE 20
- 21. 29 August 2013 PAGE 21 Case Study Diablo 3 Launch in Singapore
- 22. Tiger Beer (The Big Game) Case Study 29 August 2013 PAGE 22
- 23. Standard Chartered Bank: Mission Digitization Case Study 29 August 2013 PAGE 23
- 24. Standard Chartered Bank: Mission Digitization Interactive Challenges Competitive Spirit Instantaneous Feedback Earning Rewards Case Study
- 25. We Learnt And Developed These 29 August 2013 PAGE 25
- 26. Bartle’s Player Types 29 August 2013 PAGE 26
- 27. 29 August 2013 PAGE 27
- 28. 29 August 2013 PAGE 28
- 29. 29 August 2013 PAGE 29
- 31. 29 August 2013 PAGE 31
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- 35. Lessons & Observations 29 August 2013 PAGE 35
- 36. Badges/ virtual items are insufficient to engage audience (Foursquare did not replicate success here) Extrinsic rewards upfront are pertinent to the experience Choice of channels varies for different countries. Multiple channels are necessary if targeting multiple regions Employee engagement and training are evidently more painful than consumer engagement (marketers often rely on trivial KPIs such as Facebook like) Gamification can be a big distinctive advantage for now with little adoption and knowledge (growing gradually though) 29 August 2013 PAGE 36 Lessons & Observations
- 37. How to Make It More Kickass? 29 August 2013 PAGE 37
- 38. Gamification is not magic it is a strategy 29 August 2013 PAGE 38
- 39. which like many others, must be well designed & planned 29 August 2013 PAGE 39
- 40. otherwise it will backfire
- 42. Make real fun, and keep them fresh
- 43. Design games that encourage teamplay
- 44. Creative Intrinsic and Extrinsic rewards
- 45. credits to @eliaveris Insites Consulting Incentivize well, and people will cheat
- 46. Brought to you by: Gamify #likeaboss 29 August 2013 PAGE 46 Keith Ng [E] keith@gametize.com [T] @keizng Q&A
- 47. PAGE 47 SPEAKER : Kim Lee Managing Creative Director, Kimwillrule Amsterdam/Singapore Executive Creative & Digital Director, Renaissant September 26, 2013 CREATIVITY ON A DIGITAL SHOESTRING 29 August 2013
- 48. PAGE 48 SPEAKER : Henrik Alexander Head of Brand Advertising (SG &HK), InMobi October 31, 2013 SUCCEEDING WITH ADVERTISING & BRANDING ON MOBILE DEVICES 29 August 2013
- 49. PAGE 49 SoLoMo Thursday Gala Night 28 November 2013 29 August 2013
- 50. PAGE 50 Hope You’ve Heard…. 29 August 2013
- 51. Sponsorship Contact SoLoMo_Thursday@techsailor.com for more details. Partners Platinum Sponsors Featured Monthly Promoters Voucher Sponsors Companies looking to promote on our channels. Large MNCs with new products to launch. Retailers / FMCGFellow Tech Companies. PAGE 5129 August 2013
- 52. Thank You Keith! PAGE 5229 August 2013 Brought to you by:
Notes de l'éditeur
- Add “What are we solving?”
- Add “What are we solving?”
- Add “What are we solving?”