Powered by Techsailor & Lucky 13

1. HOW TO SUCCEED IN F&B
in 2012

2. SPEAKER : JOEL

3. The Internet Revolution.

4. Internet has given us…
o The ability to acquire information almost
instantly.
o The ability to share information and
knowledge with others.

5. How has it altered our decisions?
o 10 to 15 years ago… I would have believed what you
said. But what about Now?

6. The current behavior.
o Exposure to a new Brand/Product.
o We SEARCH for the product claims, we GOOGLE!
o Google is the new Search.
o “Reviews of iPad 3”
“Best Japanese food in Shenton Way”…..
“How to change a light-bulb”.
o We search for Supporting Claims.

9. Google knows.
o By collecting search analytics, Google amends
it’s results dynamically.
o Google strives to suggest or show you the
most relevant results.
o Typically on the first 3 pages, we get Brand
Sites, Communities, Review Sites &
Answers.
o In short, User Generated Content gets top
priority.

11. We Make a Decision.
Based On What We Hear.

13. Why HungryGoWhere?
o Most visited F&B portal in SG.
o More than 900,000 unique visitors monthly.
o 4 million page views monthly.
o 90% of our traffic comes from Search Engines with
excellence in SEO.
o Appears on 1st Page of Google for 80% of restaurant
name search. (Based on internal Google Analytics.)
o Target audience is lifestyle driven and maintains a
minimum living standard.

14. Our Reach
HGW Is The Top F&B Site!

15. HGW Measuring Up Against Our
Competitors – Alexa.com
HungryGoWhere has the highest internet reach among F&B Portals.

16. HGW Measuring Up Against Our
Competitors – DoubleClick AdPlanner
HungryGoWhere has the highest internet reach among
F & B Portals.

17. We are the F&B Benchmark.
Audience from all other sites uses HGW before making their
purchase decision!

18. We are the F&B Benchmark.
Audience from all other sites uses HGW before making their
purchase decision!

19. We are the F&B Benchmark.
Audience from all other sites uses HGW before making their
purchase decision!

20. We are the F&B Benchmark.
Audience from all other sites uses HGW before making their
purchase decision!

21. Organic Page Views of Lucky 13.
Data from Dec 11 to Mar 12. Search Demo.

22. Key Success Factors of HGW.
Search Engine Optimization and how it value-
adds to the local F&B industry.
o By being highly relevant.
o By ensuring content generation.
o By creating a closely knitted community of food
lovers.
o By helping consumers make an informed decision.

23. Mobile & Location Based Solutions.
o HungryGoWhere application is available
across iOS, Android and BlackBerry.
o Over 300,000 downloads on iOS alone.
o One of the most popular apps in town!

24. Keyword: Chinese

30. Key Success Factors of HGW Mobile
o Being Concise. Straight to the point.
o Enhancing Mobile Experience.
o Location Based Search & Suggestions.
o Provides a more targeted platform for
our advertisers.
o The ability to contribute contents on
the move.

31. From Search To Suggestions,
& Now Reservations.

32. Changing Times
o Ticketing has moved from Paper to Paperless.
o Paperless to Phone.
o Finally Phone to ONLINE.
Why not F&B reservations?
TableDB brings you INSTANT reach to the digital
audience.

33. The Tabledb Solution.
Beyond Reservations.

34. 1. Boost Revenue.
o Complementing your existing A&P,
www.tabledb.com reaches out to
the ever growing digital audience.
o Sends you Instant Confirmation.
o Integrate ability with HGW and
client’s website.
o Performance Based Costing from as
Low as $1 per diner.
o www.lawrys.com.sg

35. 2. Table Management
o Manage your seating from
TableDB, Walk-ins & Phone
Reservations in one Single
System.
o Self customization.
o Individual configurations for
different meal time.
o Managing seating capacity.

36. 3. Digital Database.
o Digital database of all your
diners are stored on “cloud”
–Paperless.
o Knowing your consumers’
needs through historical data.
o Data stays with you, not your
staff.

37. 4. Reporting & Management.
o Generating reporting
on-the-fly.
o Accessibility anywhere, with
Internet connection.
o Customizable user
restrictions.
o Manage multiple outlets from
a single login.

38. Summary - TableDB Solution
Diners
o Completing the cycle from Search, Short-list,
Reservation.
o Instant Confirmation.
o Reserve from anywhere in the world.
o No Reservation Charges.

39. Summary - TableDB Solution
F&B Owners
o Boost Revenue.
o Streamline Reservation Processes.
o Cultivate Customer Relations.
o Digital Media Exposure.
o Instant Implementation.
o iPad Based Mobile Solution.
o Standalone System.
o Integration with current Digital Properties.

40. A Quick Summary
o Identify your target audience.
o Identify where they congregate.
o Not just listen. Respond.
o Identify your brand advocate.
o It’s not just about the numbers, it’s about
interactions.

41. Questions?
www.techsailor.com
Feel free to approach our friendly colleagues
Brought to you by: &