1. IS3241 Technology Presentation
Jackie Teo / Jackson Wong / Nerissa Wang / Hurul Ainaa / Fu Yisi / Joey Lim

2. Before we start…
• A little quiz
• First to show this screen on your mobile phone
to our group at the end of the presentation gets
a mystery prize
• Hint: “Tips” at LT19 soCube

3. Agenda
• Objectives/purposes of foursquare
• Key functions (Individual aspect)
• Key functions (Business aspect)
Presenter: Jackie Teo

4. Agenda
• Objectives/purposes of foursquare
• Key functions (Individual aspect)
• Key functions (Business aspect)
• Strengths/weaknesses
• “Check in”
Presenter: Jackson Wong

5. Objectives/purposes of foursquare
• Social media platform
• Allows users to connect with friends
• Allows users to update locations
• Interesting and interactive way to stay
connected

6. Key functions (Individual aspect)
• Collect points and badges
• Allows users to publish updates on other social
media platform
• Bookmark information about places
• Socializing

7. Key functions (Business aspect)
• “Venue” itself on foursquare
• Offer incentives for “Check in”
• Viral marketing over different platform

8. Agenda
• Objectives/purposes of foursquare
• Key functions (Individual aspect)
• Key functions (Business aspect)
• Strengths/weaknesses
• “Check in”
Presenter: Jackson Wong

9. Strengths / Weaknesses
Strengths
• Mobile platform
• Integration of applications using built in API
• Engaging users with its functions
• Linkage between virtual and reality
• Economic way of marketing

10. Strengths / Weaknesses
Weaknesses
• Troublesome to install
• Lack of control
• Privacy issues
• Updates can be seen as spam
• Requires piggybacking on other social
networking medium
• Lack in areas of specialization

11. Demo - Check in

12. Before we end…
• A little quiz
• First to show this screen on your mobile phone
to our group at the end of the presentation gets
a mystery prize.
• Hint: “Tips” at LT19 soCube

13. Is social media a friend or foe to us?
Please feel free to comment by: “Tips” at LT19 soCube =)