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TrueDate

Thursday, March 12, 2009

Meet Jennifer
(Jena)
She is a 23 y.o. college student living in
Lithuania.
And she is Single!
Jena likes men who are a little older than
her. She is looking for SWM and DD free,
Catholic and can help her get a visa to USA.
She is looking for a commitment from her
relationship.
She is a new member of eHarmony.


< Hi Jena! >


Meet Thomas
(Tom)
Tom is a 65 y.o widower looking to
settle down with someone who would be
caring and would travel with him on his
business trips.
Tom loves the outdoors and is an avid
adventure sports enthusiast.
He is also a Senior Partner at a law ﬁrm
in Downtown Boston.
He is Catholic.
He has been a member of eHarmony
for a few months now.


< Hi Tom! >


eHarm
ony m
atched
Tom w
< ith Jen
a on a
ll 59 d
imensi
>
ons


Tom and Jena
a love story!
• Tom and Jena take instant liking to each other

• Jena is looking for someone mature

• Tom is looking for someone like....Jena

• They do the on-line date thing for about 3 months

• As it turns out Jena is really a sweet girl

• Jena decides to come to the states to meet Tom (its a big step for her!)

• Tom insists that he pays for the air-fare and the visa fees

• Jena is a little apprehensive but decides to take the gift.

• Tom send Jena $2,500.00 via PayPal to Jena.


< A happy ending..or is it ? >


Meet
Joseph !
He is an on-line entrepreneur
it ’s
who just made e !
$2,500.00 via PayPal i ev r
el te
b t
’t bu
n t
a o
c n
I

< who are you...who who? >

• 7 million people fell victim to identity theft in 2003 -
Gartner, Harris Entertainment

• Every year this number increases by 11 - 20 %

• According to the FBI there is a special breed of con artists
who specialize in on-line dating scam : “Sweetheart
Scammer”


Hello I am
Somen Saha
CEO of TrueDate


This is a picture
of the
Real
Somen Saha


Why me?

• Interactive Product Marketing Manager

• Retail Program Manager

• Data-Architect


< So, is there a solution? >


TrueDate
Authenticity in on-line dating!


How big is on-line dating?


Big! and growing...
nten t site
pai d co
rodu cing
even ue p
est r Jup
3rd . larg iter
res
m dat earch
. co 957 ing put
ch its
t u mil
lion
bus
ine
sO
a r ew ss a n-lin
M ec n US e
r 00 Db t
, 0 rs a y2
013
0 se
6 u n th
m o


Who are the players?
• Match.com • Zoosk

• eHarmony • SparksNetwork

• Chemistry.com • BlackSingles.com

• AdultFriendFinder.com • NoCheatersDate.com

• Plentyofﬁsh.com • ChristianMingle.com

• Cupid.com • and many many more...


What do “they” offer?

• Some limited browsing and matching for Free

• Paid membership / Some are free sites with targeted ads

• Match-making based on several criteria

• Some weeding of “bad-eggs”

• A nice news-letter mainly promotional materials

• And a whole lot of buzz words


How big are they?

• Plentyofﬁsh.com has 2 million unique
visitors a day and has the largest user-
base (more than any paid site)

• Number of employees: 1

• Their membership is 100% free


How much do paid sites make yearly?
No. of Paying Member pays Member pays Member pays Member pays Member pays
Members $9.95 /mo $14.95 /mo $19.95 /mo $24.95 /mo $99.95 /mo

500 $4,975 $7,475 $9,975 $12,475 $49,500

1,000 $9,950 $14,975 $19,950 $24,950 $99,000

2,500 $24,875 $37,375 $49,875 $62,375 $247,500

5,000 $49,750 $74,750 $99,750 $124,750 $495,000

7,500 $74,625 $112,125 $149,625 $187,125 $742,500

10,000 $99,500 $149,500 $199,500 $249,500 $990,000


10,000 paid members
= 1Million /year


What will we have that they {do too}?
• FREE enrollment
• FREE match-making
• Community builder
• Real-time member chat
• FREE Advice on dating
• Picture and Video browser
• Rating system
• CMS (member blog)
• Ability to upgrade at any time (paid membership)
• Newsletter


What will we have that they {DON’T}?
• Authenticity
• Superior Match-Making through proven algorithms
• A system that learns from member site activities
• Private spaces where only trusted members are allowed
• Reward system based on Identity Quality
• 2 Revenue Models:
• FREE ad-based membership (No support)
• Paid “Authenticity veriﬁed” membership (FULL support)
• “Authenticated” Picture and Video browser
• Low initial investment and TCO
• Education of online Authenticity


The Plan!
• ACQUISITION:
• Viral
• SMNR
• Blog PR
• SEO
• CONVERSION:
• Education
• Extended beneﬁts
• “Bribe Machine”
• Low introductory price to new Members
• Targeted campaigns
• Events
• RETENTION:
• Newsletter
• Gifts
• Improvements in site


No. of Members
30,000

27,000

24,000

21,000

18,000

15,000

12,000

9,000

6,000

3,000
May 09
July 09
Sep 09 0
Nov 09
Jan 2010

@ $75/year = $ 2.25 MILLION

Will authenticity sell?


It will...it does!
• eHarmony just acquired RelyID - a company that
harness the public records to verify “identity” of a
member.
• However, it does not address the issue of “identity-
theft”
• It is clear however, that due to the large number of
fraudulent activity around identity theft, it is only a
matter of time when the consumers will demand
“authenticity”


TrueDate
Authenticity in on-line dating!

We poised to be the
standard by which all
other dating sites will be
measured!!!

JOIN THE
REVOLUTI
ON!!!


Thank you!

Somen Saha
somen@geek-nextdoor.com
(781) 492 3881

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