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Assignment 7 (hsieh)
1.
MS Tea Restaurant
Sonia Hsieh Business Communication 290 June 6th 1
2.
Agenda Introduction Background
History & Products Problems and solutions of costs Training & Ingredients Other solutions Marketing & Expansion Conclusion 2
3.
Introduction Food Culture
in Taiwan Why Taichung? First restaurant in 2008 Their faith 3
4.
Background 4
5.
History Japanese tradition
HealthyGreen Tea Polyphenol & Catechin Kyoto-Uji Morihan Company in 1836 Tea Master Cooperate with MS Tea 5
6.
Second one in
Taichung Headquarter Me & MS Coffee Shop Third one in Taipei 6
7.
Green Tea Products
Loose leaf teas Instant green teas Rich Mocha powder Tea bags Drip teas 7
8.
Problems and solutions
of costs 8
9.
Training costs
9 Cause & Result
10.
Ingredient costs 30%
of whole expenses Importation from Japan Shipping 10
11.
Other solutions Marketing
& Expansion 11
12.
Marketing Online promotion
Food exhibition Food event 12
13.
Expansion Chain Stores
Brand Name fees Limitations Expanding to North Taiwan 13
14.
Conclusion The locations
Japanese products Ingredient costs Improvements 14
15.
Thanks for your
listening! 15
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