1. CARS 2
A video game based on the movie was developed for the Playstation 3, XBOX 360, Wii, PC and
Nintendo DS and PC on June 21, 2011.
The PlayStation 3 version of the game was reported to be compatible with stereoscopic 3D
gameplay. A Nintendo 3DS version was released on November 1, 2011, and a PSP version was
released on November 8, 2011.
An app based on the film was released on iTunes for a dollar on June 23, 2011. The Lite
version was released for free that same day. The object of the game is to complete each race,
unlock new levels, and get a high score. As of June 28, 2011, The app has hit No.1 on the App
Store.
Madagascar 3
Video games
A video game based on the film, Madagascar 3: The Video Game, was released on June 5,
2012. The game allows gamers to play as Alex, Marty, Melman, and Gloria in their attempt to
escape Captain Chantel DuBois and return home to New York City. It was released to Wii,
Nintendo 3DS, Nintendo DS, Xbox 360 and Plystation 3.
A mobile video game, Madagascar: Join the Circus!, was released on June 4, 2012, for iPhone
and iPad. The game allows players to build a circus and play mini-games.
Comic book
A comic book based on the film and titled Madagascar Digest Prequel: Long Live the King! was
released on June 12, 2012

2. THE AMAZING SPIDERMAN
•A Spider-Man and Lizard PEZ dispenser revealed at the Comic-Con in November 2011 first
depicted the film-Lizard. In December 2011, it was revealed that Mega Brands had the rights
to produce construction sets.
•Had action figure released by Hasbro – radio control speed climbing figure
•OPI Released nail varnish
•Trading cards were available
• CKE Restaurants, parent company of Carls Jr. And Hardee’s, helped sponsor the film. They
marketed new burger as part of the promotion. The burger was dubbed "The Amazing
Grilled Cheese Bacon Burger". It was promoted through film-themed commercials and radio
ads featuring Stan Lee. Spider-Man themed premiums were offered as part of the Cool Kid’s
Combo. Tours and Playstation 3 game prizes were part of the promotion along with a video
game.
• Big Cola was reported to enter a deal for promoting the film.
• Sony launched a new augmented reality mobile application for the film. Sony's Dwight
Caines felt that the "use of augmented reality technology is a fun way of embracing the 3D
aspects of the movie while nurturing the playful kid inside all of us who wants to collect items
from their favourite superhero character to share with their friends and family